Product Type: Market Research Report
Published by: Business Insights
Published: May 2007
Product Code: R162-773Description
The Future Digital Home
The digital revolution is now truly under way with many analogue products replaced by digital equivalents. Entertainment, media and technology are now converging as never before. As a result, the living room is set to become the battleground for a new generation of digital products and services. The Future Digital Home is a new management report that investigates technologies - including TVs, PVRs, gaming consoles, Media ‘hub’ PCs, video-on-demand, digital terrestrial TV - in detail, to provide a unique insight into the winners and losers of the digital revolution. It also breaks down each market providing in-depth information and data on the key trends, the drivers and inhibitors, market size, the major players in each ‘digital home’ market and forecasts up to 2010. Examine the ‘digital home’ market, develop successful competitive strategies and avoid potential threats, using the comprehensive analysis in this new report.
This report will enable you to:
- Discover how consumers will want to use their digital entertainment over the next five years.
- Assess the growth of different digital services delivery channels and how uptake will vary in different geographic regions.
- Save time researching growth predictions for a range of digital entertainment markets, which are brought together into this single report.
- Investigate how video-on-demand and personal video recorders can work together effectively.
- Evaluate how new digital products and services, such as PVRs and online gaming, will impact advertising revenue.
This new report will provide you with:
- Discussion of the key trends in each sector of the digital home products and services market.
- Analysis of market drivers and inhibitors and how they will affect market growth in digital services sectors through to 2010.
- Investigation into which digital entertainment services, and delivery channels, are likely to win the battle for the living room.
- Evaluation of consumer preference in using digital media.
- In-depth appraisal of the likely winners and losers in the market for next-generation gaming consoles.
Some key questions answered in this report:
- Which device will become the hub of the digital home?
- How will digital content be consumed in the future?
- Which digital TV services delivery channel will be most successful?
- Can video-on-demand and PVRs work effectively together?
- How large will the market for IPTV be by 2010?
- Which gaming console will win the battle for the living room?
- How will new digital services and products impact on advertising revenue?
Table of Contents - The Future Digital Home
- Executive Summary
- The digital revolution
- Digital delivery: Consumer broadband penetration
- Wireless home networking
- Digital TV: Leading the digital revolution
- HDTV: Digital TV differentiator
- PVRs: Digital TV differentiator
- Video on demand
- IPTV: The battle for the living room
- Next-generation games consoles: The hub of the digital home?
- Chapter 1 The digital revolution
- Summary
- Introduction
- The analog-to-digital conversion
- Digital convergence: Visions of the digital home
- TV and DVD at the heart of the digital revolution
- Next generation games consoles
- Recent developments and the future
- Chapter 2 Digital delivery: Consumer
- broadband penetration
- Summary
- Market overview
- Market context
- Market sizing
- Digital subscriber line (DSL)
- Cable broadband
- Other broadband technologies
- Conclusions
- Develop a narrowband strategy
- Invest in security services
- Scale up in the call centers
- Refresh and upgrade the product portfolio
- Develop partnerships to build brands
- Service bundles
- Market winners will be decided shortly
- Chapter 3 Wireless home networking
- Summary
- Market overview
- Market context
- Music the leading rich media content driver
- Mainstream and new CE vendors already targeting this market
- Video sharing via wireless home networks
- PC versus STB: Which will dominate the home network?
- Conclusions
- Key structural issues
- Content owners to insist on digital rights management
- The next generation wireless standard?
- Changes on the horizon for the consumer mindset
- Europe to be a larger market than the US
- Music driving media usage now, video will soon
- Chapter 4 Digital TV: Leading the digital
- revolution
- Summary
- Introduction
- Market overview
- Digital cable
- Digital satellite
- Digital terrestrial television (DTT)
- Market sizing
- Digital TV in Europe
- Digital TV in the US
- Conclusions
- IPTV
- IPTV - friend or foe?
- Chapter 5 HDTV: Digital TV differentiator
- Summary
- Introduction
- Market overview
- HDTV in the US
- European HDTV
- HD services unlikely via DTT in the short term
- Market sizing
- Revenue opportunities
- Conclusions
- Chapter 6 PVRs: Digital TV differentiator
- Summary
- Market overview
- Market sizing
- Conclusions
- Will European pay-TV providers offer PVRs in place of standard STBs?
- Potential for expansion into the FTA sector
- Network PVR services have potential
- Chapter 7 Video on demand
- Summary
- Introduction
- NVOD
- SVOD
- PC-based VOD
- Market overview
- Cable holds the VOD advantage
- Demand for VOD is growing
- Market challenges
- Consumer education needed to boost usage
- More content = more usage
- VOD still faces stiff competition
- DVD/video sales and rental remain crucial to movie studios
- PVR & VOD in harmony?
- P2P threatens content security
- Considerable investment in VOD technology required
- Conclusions
- Chapter 8 IPTV: The battle for the living
- room
- Summary
- Introduction
- Market context
- Can telcos succeed in the pay-TV environment?
- Market sizing
- Conclusions
- Security
- Chapter 9 Next-generation games consoles:
- The hub of the digital home?
- Summary
- Introduction
- Market context
- Online gaming
- Games consoles
- Next-generation games consoles
- Market analysis
- Next-generation games consoles battle for the living room
- Pricing strategies
- Nintendo Wii
- Sony PS3 and Microsoft Xbox battle for the living room
- Online gaming strategies
- Sony
- Nintendo
- Microsoft
- Online services
- Connectivity
- Commercial download services
- Messaging / Internet access and online content
- Online gameplay
- Market sizing
- By console
- By region
- Active online users by console
- Conclusions
- Exploiting the ‘long tail’
- Alternative revenue generation strategies
- Online gaming and advertising
- Micropayment models for increasing revenue
- New revenue generation tactics
- Consolidation of the publishing industry
- In-game advertising
- Conclusions
- Index
- List of Figures
- Figure 1.1: Digital convergence - becoming a reality
- Figure 1.2: Functions of home networks
- Figure 1.3: Growth drivers for TV demand
- Figure 3.4: Wireless Internet access the key home networking driver today
- Figure 3.5: Wireless home networking and media sharing, 2005-2009
- Figure 3.6: The basic infrastructure for a wireless PC/Internet radio
- Figure 4.7: Digital TV market development comparison, 2005-2010
- Figure 4.8: Digital TV uptake comparison: Europe vs. the US, 2005-2010
- Figure 5.9: High definition households in Europe and the US, 2006-2010
- Figure 6.10: PVR households in Europe and the US, 2006-2010
- Figure 8.11: IPTV uptake comparison: Europe vs. the US, 2005-2010
- Figure 9.12: Next-generation console comparison
- Figure 9.13: Comparing strengths of next-generation consoles
- Figure 9.14: Console pricing strategies, 1985 - 2006
- Figure 9.15: Comparison of online services for next-generation consoles
- Figure 9.16: Console installed base forecast, 2006-2010
- Figure 9.17: Installed base by region, 2010
- Figure 9.18: Active online user base by console, 2006 - 2010
- Figure 9.19: Exploiting the long-tail: the push for digital distribution
- List of Tables
- Table 2.1: DSL household penetration by country, 2006 to 2008
- Table 2.2: Cable broadband household penetration by country, 2006 to 2008
- Table 2.3: Household penetration of other broadband technologies by country to 2008
- Table 4.4: Digital TV growth in Europe, 2006-2009
- Table 4.5: Digital TV growth in the US, 2006-2009
- Table 9.6: Console installed base forecast, 2006-2010
- Table 9.7: Regional split for console uptake, 2010
- Table 9.8: Active online user base by console, 2006 - 2010
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