Australia - Mobile Broadband & Media

1. Mobile Broadband in Australia in 2009

1.1 Introduction

1.1.1 Mobile broadband in Australia

1.2 Market issues and forecasts

1.2.1 Market overview in 2009 & 2010

1.2.2 Key trends and developments

1.2.3 Market forecasts

2. Technology Developments, HSPA & LTE

2.1 High-speed mobile networks

2.1.1 High-Speed Packet Access (HSPA)

2.1.2 Long-term evolution (LTE)

2.2 Australian mobile network operators

2.2.1 Telstra

2.2.2 Hutchison

2.2.3 Vodafone

2.2.4 Optus

2.3 Mobile data market

2.3.1 Overview and analysis

2.3.2 4G LTE and 3G HSPA at 42Mb/s

2.3.3 3G HSDPA steaming ahead

2.3.4 Neutral broadband connections for HSDPA

3. Mobile Media

3.1 Statistics, revenues

3.1.1 Introduction

3.1.2 The AIMIA Mobile Traffic Trend Report

3.1.3 Ericsson’s Executive Exchange

3.1.4 Revenue statistics

3.2 Market analyses

3.2.1 The mobile content market in 2009

3.2.2 The market for mobile digital media

3.2.3 Operators have lost the content battle - analysis

3.2.4 New marketing and distribution models

3.2.5 Mobile TV

3.3 Products and services

3.3.1 Mobile media products and services

3.3.2 Analysis

3.4 Mobile TV

3.4.1 What is mobile TV?

3.4.2 Market overview and analysis

3.4.3 Major players

3.4.4 Regulation

3.4.5 Technology platforms

4. M-Commerce

4.1 Overview and analysis of m-commerce in Australia

4.1.1 Issues impacting development of m-commerce in Australia

4.2 M-commerce services

4.2.1 Mobile payments

4.2.2 Mobile banking

4.2.3 Mobile advertising and marketing

4.2.4 Other m-commerce services

5. Prepaid Payment Market

5.1 Introduction

5.2 Major players in Australia

5.2.1 e-pay Australia

5.2.2 Web-based services

5.2.3 Bill Express Limited (defunct)

5.3 Market developments

5.3.1 Prepaid mobile data in 2009 and 2010

5.3.2 Mobile prepaid

5.3.3 Rechargeable calling cards (swipe cards)

5.3.4 Retail outlets

5.3.5 Card and PIN (scratch cards)

5.3.6 Other recharge models

5.3.7 Prepaid open to misuse

5.3.8 New electronic recharge cards

5.3.9 New markets

5.3.10 Electronic gift cards (open loop cards)

5.4 Revenue overview

6. SMS

6.1 Overview & statistics

6.1.1 Introduction

6.1.2 SMS market overview

6.1.3 SMS services in Australia

6.1.4 Usage statistics

6.2 Premium rate SMS

6.2.1 The market in 2009

6.2.2 Subscription-based services

6.2.3 Key players

6.2.4 Premium SMS revenues

6.2.5 Premium rate services

7. Glossary of Abbreviations

List of Tables and Exhibits

Table 1 - Mobile traffic growth, selected major Australian mobile Internet sites - 2008 - 2009

Table 2 - Industry opinion regarding control of mobile content - 2008

Table 3 - Telstra average data revenue per user per month - 2005 - 2010

Table 4 - Estimated mobile data ARPU per customer by operator - 2009

Table 5 - Estimated mobile data revenue by operator - 2009

Table 6 - Estimated total mobile data revenue - 2008 - 2012

Table 7 - Estimated market share: electronic mobile payments of total prepaid - 2002 - 2010

Table 8 - Estimated market share of major electronic payment providers - 2009

Table 9 - Estimated electronic payment market revenues - 2007 - 2011

Table 10 - Estimated breakdown of prepaid electronic payment market revenues - 2009

Table 11 - Forecast sent SMS messages - 2003 - 2012

Table 12 - Telstra SMS messages sent per annum - 2005 - 2009

Table 13 - PSMS market revenues - 2004 - 2009

Table 14 - PSMS estimated market share by operator - 2009

Exhibit 1 - Industry opinion regarding mobile opportunities

Exhibit 2 - Media companies are ready for mobile business, but channel-specific requirements are a challenge for them

Exhibit 3 - Mobile facts and figures

Exhibit 4 - What users want

Exhibit 5 - Key applications from data pack users

Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2009

Exhibit 7 - Revenue mix PSMS

Exhibit 8 - Micro-payments examples