2007 Global Digital Media Volume 1 - Industry Convergence Continues

1. THE MARKET IN 2007

1.1 Overview & analyses of digital media

1.1.1 Introduction

1.1.2 The rise and rise of the Internet economy

1.1.3 The future is digital people, not digital media

1.1.4 Convergence delivering results

1.1.5 The Internet

1.1.6 Digital content

1.1.7 Probing for demand

1.1.8 The disruptive effects of digital media

1.1.9 2007, a new stage of growth for digital media

2. CONVERGING INDUSTRIES

2.1 Transitioning to Digital Media

2.1.1 Introduction

2.1.2 The most important telecoms transition issues appearing from our models and scenarios

2.1.3 New kinds of innovations

2.1.4 What may be next after WMesh+fiberMAN

2.1.5 Postsciptum

2.1.6 References

3. INNOVATIVE BUSINESS MODELS ARISE

3.1 Industry business models

3.1.1 The role of the telcos

3.1.2 The role of the broadcasters

3.1.3 The role of the content providers

3.1.4 The role of the IT industry

3.1.5 Broadband Service Providers (BSPs)

3.1.6 Internet economy based business models

3.2 Triple play

3.2.1 Introduction

3.2.2 Overview of triple play

3.2.3 Bandwidth requirements for triple play

3.2.4 What went wrong with triple play? Analyses 2007

3.2.5 Multiple play could lead to decline in spending

3.2.6 Spending up on triple play - Infonetics 2006

3.2.7 Triple play in the OECD

3.2.8 Triple play developments around the world - 2007

3.3 Marketing strategies

3.3.1 Internet companies taking over the bat

3.3.2 The multimedia consumer

3.3.3 The key drivers of growth

3.3.4 The role of service providers

3.3.5 Customer loyalty

3.3.6 Permission-based marketing

3.3.7 Advertising

4. EVOLVING INTERNET MEDIA COMPANIES

4.1 Introduction and analyses

4.2 Digital media

4.2.1 Structural separation for convergence

4.3 Internet media companies

4.3.1 Search services seen as key

4.3.2 Search services market statistics

4.4 Amazon

4.4.1 Amazon - new services

4.5 AOL

4.5.1 AOL - redefining its future

4.6 eBay/Skype

4.6.1 eBay’s ARPU and revenue

4.7 Google

4.7.1 Innovations keep Google in lead

4.7.2 Merger and alliance examples

4.8 Microsoft

4.9 News Corp

4.9.1 Not a leader in move to convergence

4.9.2 Merger and alliance examples

4.10 Yahoo!

4.10.1 Yahoo expands services

4.10.2 Merger and alliance examples

4.11 Wikipedia

4.12 Other developments

4.12.1 TV Airwaves for Internet

4.12.2 Copyright becomes as issue

4.13 Internet media bypassing the telcos

5. ANALYSES OF THE MEDIA INDUSTRY

5.1 Massive media changes

5.1.1 Continental shift in competition

5.1.2 Distinct industry realignments

5.1.3 TV broadcasters

5.1.4 Radio broadcasters

5.1.5 Newspaper publishers

5.1.6 The video and DVD rental companies

6. ADVERTISING AND MARKETING STRATEGIES

6.1 Advertising strategies, overview, revenues

6.1.1 Measuring digital media revenues - analysis

6.1.2 Internet advertising

6.1.3 Market developments

6.1.4 Advertising statistics and market trends

6.1.5 Dubious ‘advertising’ tactics

6.1.6 Advertising and the digital media - analysis

6.1.7 Interactive advertising

6.2 Permission-based marketing

6.2.1 Introduction of the concept

6.2.2 Establishing one-to-one marketing

6.2.3 Permission-based: 65% of residential New Media market by 2015

6.2.4 Free Internet, banners and spam are the Ford T-models

6.2.5 First success stories

6.2.6 Trust is key to success

6.2.7 Customer Relationship Management (CRM)

7. CONSUMER AND BUSINESS MARKETS

7.1 Enterprise networks need to go public

7.1.1 Skype’s VoIP service for enterprises

7.2 E-commerce

7.2.1 The market is still growing

7.3 Business market

7.3.1 Telecommunication services

7.3.2 E-commerce is changing business models

7.3.3 Market developments

7.3.4 The next step for companies with broadband - analysis

7.4 Residential market

7.4.1 New media explosion through to 2008

7.4.2 Early adopters

7.5 Target market: top end of consumer market - analysis

8. REGIONAL OVERVIEW

8.1 North America

8.1.1 USA

8.1.2 Canada

8.2 Latin America

8.2.1 Overview of media convergence

8.2.2 Triple play models

8.2.3 Pay TV

8.2.4 Broadband TV (IPTV)

8.2.5 Digital Terrestrial TV (DTTV)

8.3 Europe

8.3.1 Western Europe

8.3.2 Eastern Europe

8.4 Africa/Middle East

8.4.1 Africa

8.4.2 Middle East

8.5 Asia

8.5.1 Market overview

8.5.2 Japan

8.5.3 South Korea

8.5.4 China

8.5.5 Hong Kong

8.5.6 Singapore

8.5.7 Taiwan

8.6 Pacific region

8.6.1 Australia

8.6.2 New Zealand

8.6.3 South Pacific

9. GLOSSARY OF ABBREVIATIONS

Exhibit 1 - Some application bit rates

Exhibit 2 - Drivers of high-speed Internet

Exhibit 3 - Tillevision Model for ICT Infrastructure

Exhibit 4 - Tillevision Model

Exhibit 5 - Conjecture Subsidiarty

Exhibit 6 - Fractal repetition of the Internet paradigm

Exhibit 7 - Rural Tellet mobile voice-mail devices

Exhibit 8 - Media centre devices

Exhibit 9 - Telecommunication convergence

Exhibit 10 - Digital media marketing commandments

Exhibit 11 - Banners

Exhibit 12 - Permission-based business model

Exhibit 13 - Early adopters

Table 1 - DSL, 1Gb/s, DWDM transmission speeds - what does it mean?

Table 2 - Digital Access Index for top 25 countries - 2005

Table 3 - Information highway services - level of interest

Table 4 - What is the service worth to you?

Table 5 - Interactive services; what subscribers will pay for

Table 6 - Drivers for service providers to deploy triple play services

Table 7 - Percentage of operators globally offering unlimited nationwide fixed-line calls - 2005

Table 8 - Triple play pricing with per-minute call charges - 2005

Table 9 - Double play pricing (voice and data) with per-minute call charges - 2005

Table 10 - Bit caps and corresponding service limits from off-network sources - 2005

Table 11 - Online users and other media - 2005

Table 12 - Percentage of online searches conducted on four leading search engines in the US - January 2007

Table 13 - Percentage of online searches conducted on leading search engines in the US - 2006

Table 14 - Global market share of Google and Yahoo! - November 2005

Table 15 - Percentage of worldwide advertising spend on Internet vs other media - 2006; 2009

Table 16 - Worldwide Internet advertising spending versus overall advertising spending - 2006 - 2009

Table 17 - Global advertising expenditure by region - 2004 - 2008

Table 18 - US ad spending on social networking sites - 2006 - 2007; 2010

Table 19 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010

Table 20 - Percentage of total US online advertising spending - top four portals - 2006 - 2007

Table 21 - Share of online display ads - top 3 US websites - 2005 - 2006

Table 22 - Media platform used by US consumers for major news event - October 2006

Table 23 - Advertising expenditure growth by country, top ten - 2005

Table 24 - Historical worldwide B2B revenue - 1998 - 2005

Table 25 - Cable TV subscribers, annual change and penetration - 2000 - 2005

Table 26 - Cable TV subscribers, annual change, penetration - major countries - 2005 - 2006

Table 27 - Triple play households in Europe - 2005; 2010; 2015

Table 28 - European mobile and broadband (triple play): growth opportunities - 2005 - 2010

Table 29 - Service bundling offers: UK market - 1995; 2002; 2005 - 2006

Table 30 - Proportion of bundled services by type: UK market - 2006

Table 31 - European IPTV subscribers - 2004 - 2006

Table 32 - Global share of IPTV subscribers - 2006

Table 33 - UPC video and voice subscribers - September 2006

Table 34 - Online advertising market Australia, revenue and forecasts - 2003 - 2010

Table 35 - Home network penetration of Australian households - 2005; 2007; 2010; 2015

Table 36 - Australian content market revenue - 2005 - 2007