2008 Global Mobile - Data and Content Markets

• Overview and analyses of the mobile data market;
• Statistics and forecasts for key mobile content and services;
• Mobile messaging services;
• Mobile TV/video;
• Mobile commerce and M-payments;
• Telemetry and RFID;
• Location Based Services (LBS) and GPS;
• Mobile handsets;
• Mobile data infrastructure;
• Regional overview.

1. An Overview and Analysis 2008 - Wireless Broadband The Key

1.1 Mobile data overview & analysis 2008

1.1.1 Introduction

1.1.2 Service evolution from 3G to 4G

1.1.3 Mobile data growth

1.1.4 Analysis of key developments - 2008

1.2 Mobile content and off-deck services

1.2.1 Market analysis

1.2.2 The market in 2008

1.2.3 Key industry segments: statistics and forecasts

1.2.4 Future predictions

1.2.5 Mobile Digital Rights Management (MDRM)

2. Current Mobile Data Infrastructure (2G, 3G)

2.1 GPRS, Push-To-Talk, EDGE, HSCSD, i-mode

2.1.1 Introduction

2.1.2 General Packet Radio Services (GPRS)

2.1.3 High-Speed Circuit Switched Data (HSCSD)

2.1.4 Enhanced Data for GSM Evolution (EDGE)

2.1.5 i-mode

2.2 HSPA and IMS

2.2.1 HSPA, HSDPA, HSUPA

2.2.2 HSDPA developments and deployment

2.2.3 HSUPA developments and deployment

2.2.4 Will HSPA break through into the broadband market?

2.2.5 Analysis - HSPA versus wireless broadband

2.2.6 IP Multimedia systems (IMS)

2.2.7 IMS development and deployment

2.2.8 Analysis: complex, ambitious yet promising

3. Mobile Messaging Services

3.1 SMS, Instant Messaging, Unified Messaging, Multimedia Messaging Services & Email

3.1.1 Short Messaging Service (SMS)

3.1.2 Instant Messaging (IM)

3.1.3 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)

3.1.4 Unified Messaging (UN)

3.1.5 Email/mobile email

3.1.6 Unstructured Supplementary Service Data (USSD)

4. Mobile TV/Video

4.1 Mobile TV and mobile video media

4.1.1 Mobile TV standard

4.1.2 DVB-H for Europe

4.1.3 Mobile TV

4.1.4 Analysis - focus on video media, not TV

4.1.5 Mobile TV around the world

4.1.6 Mobile TV statistics and forecasts

5. M-Commerce And M-Payments

5.1 Mobile Data - M-commerce & M-payments

5.1.1 M-commerce analysis

5.1.2 Mobile payments (M-payments)

5.1.3 Mobile banking (M-banking)

5.1.4 M-commerce milestones

5.1.5 Further published statistics and forecasts

5.1.6 Industry consortia

6. Telemetry & Radio Frequency Identification (RFID)

6.1 Telemetry

6.2 Telemetry in healthcare

6.2.1 Redefining a medical consultation

6.3 Remote monitoring

6.3.1 Automatic meter reading (AMR) using ZigBee

6.3.2 ZigBee for lighting control

6.4 Near Field Communications (NFC)

6.4.1 Dedicated Short Range Communications (DSRC)

6.5 Radio frequency identification (RFID)

6.5.1 Overview

6.5.2 RFID tags

6.5.3 Fragmented standards

6.5.4 Spectrum allocation

6.6 Other Automatic Data Capture (ADC) technologies

6.6.1 Bar codes

6.6.2 Magnetic stripe systems

6.6.3 Smartcards

6.6.4 Mark sense and Optical Character Recognition (OCR)

6.6.5 Vision systems

6.6.6 Voice recognition

6.6.7 Magnetic ink character recognition (MICR)

6.7 Remote sensing satellites

6.8 Machine-to-machine transmission

7. Navigation, GPS, LBS

7.1 Global Navigation Satellite Systems (GNSS)

7.1.1 Products of the cold war

7.1.2 History (pre-GPS)

7.1.3 Geographic information services

7.1.4 EutelTRACS

7.1.5 Galileo/EGNOS

7.1.6 Compass from China

7.2 Location-Based Services (LBS)

7.2.1 Introduction

7.2.2 LBS - market overview

7.2.3 Location-based technologies

7.2.4 LBS applications

7.3 Global Positioning System (GPS)

7.3.1 Introduction

7.3.2 Differential GPS

7.3.3 GPS market overview

7.3.4 GPS applications

8. Mobile Handsets

8.1 Mobile equipment - handsets

8.1.1 Handset market growth

8.1.2 Mobile handset statistics and forecasts

8.1.3 Statistics for handsets with advanced functions

8.1.4 Handset supplier market shares

8.1.5 Trends and developments

8.1.6 Safety and security issues

9. Regional Overviews

9.1 North America

9.1.1 USA

9.1.2 Canada

9.2 Latin America

9.2.1 Overview

9.2.2 Messaging services

9.2.3 GSM data service

9.2.4 CDMA data service

9.2.5 3G data services

9.2.6 BlackBerry

9.3 Europe

9.3.1 Western Europe

9.3.2 Eastern Europe

9.4 Africa and the Middle East

9.4.1 Africa

9.4.2 Middle East

9.5 Asia

9.5.1 Overview

9.5.2 China

9.5.3 Hong Kong

9.5.4 India

9.5.5 Indonesia

9.5.6 Japan

9.5.7 Malaysia

9.5.8 Philippines

9.5.9 Singapore

9.5.10 South Korea

9.5.11 Taiwan

9.5.12 Thailand

9.5.13 Vietnam

9.6 Pacific region

9.6.1 Australia

9.6.2 New Zealand

10. Glossary of Abbreviations

List of Tables

Table 1 - Non-SMS monthly mobile data ARPU (selected operators) - Q1 2007

Table 2 - Estimated market share of key mobile services & content segments1 - 2008

Table 3 - Regional share of mobile entertainment revenues - 2006; 2011

Table 4 - Worldwide mobile adult content and services revenue - 2005 - 2006; 2008; 2010

Table 5 - Worldwide wagers spent on mobile gambling - 2007; 2012

Table 6 - Worldwide mobile gaming revenue - 2004; 2007; 2009; 2011

Table 7 - Mobile gaming revenue - Asia Pacific, Western Europe, North America - 2007; 2011

Table 8 - Mobile game users - global monthly averages - 2005; 2010

Table 9 - Top 10 mobile game publishers worldwide by market share - May 2006

Table 10 - Mobile Internet users in the US - 2007; 2012

Table 11 - Asia Pacific mobile music revenues - 2005; 2010

Table 12 - North America full-track mobile music revenues - 2005; 2011

Table 13 - Growth of photo messaging in N America, France, UK - February - July 2006

Table 14 - Worldwide mobile sports and infotainment revenue - 2007; 2011

Table 15 - Estimated PTT subscribers worldwide - 2006; 2008; 2012

Table 16 - Number of GSM/EDGE networks in commercial service - 2007 - 2008

Table 17 - i-mode subscribers in Japan and annual change - 2000 - 2006

Table 18 - Mobile Internet services, standards and subscribers by providers in Japan - May 2007

Table 19 - Number of countries with HSDPA network commitments by region - November 2007

Table 20 - Estimated number of SMS text messages sent worldwide - 2005 - 2012

Table 21 - Total mobile messaging revenue worldwide - 2007; 2008

Table 22 - Worldwide Instant Messaging revenues (all segments) - 2007; 2011

Table 23 - Worldwide unified communication products and service market value - 2007; 2012

Table 24 - Number of email users worldwide - 2008; 2011

Table 25 - Number of emails sent each day worldwide - 2007; 2011

Table 26 - Mobile video subscribers versus broadcast mobile TV subscribers - 2011

Table 27 - Comparison of analysts’ broadcast mobile TV subscriber forecasts - 2007 - 2012

Table 28 - Top 3 mobile broadcast TV markets - 2012

Table 29 - Mobile video revenue versus broadcast mobile TV revenue - 2006; 2008; 2011

Table 30 - Mobile banking users in the USA - 2007; 2011

Table 31 - Forecast of number of regional mobile users purchasing retail goods via mobile - 2010

Table 32 - Market value and CAGR of telehealth - 2012

Table 33 - Worldwide LBS subscribers - 2011

Table 34 - Worldwide market share of mobile phones equipped with GPS - 2006 - 2009

Table 35 - Worldwide mobile handset sales - 2004 - 2008

Table 36 - Mobile handset revenue worldwide* - 2002 - 2005; 2012

Table 37 - Handset supplier market share - top 3 suppliers - Q3 2007

Table 38 - Handset suppliers’ market shares - 1999 - 2005; 2007

Table 39 - Monthly voice, non-voice, total mobile ARPUs in Western Europe - 2006; 2012

Table 40 - SMS messaging revenue and forecasts - 2006 - 2008

Table 41 - Dearest 11 European countries; roaming charges per MB - Q3 2007

Table 42 - European mobile gaming market value - 2005 - 2007; 2009; 2012

Table 43 - Combined GPRS/EDGE/UMTS mobile data subscribers in Lithuania - 2004 - 2007

Table 44 - China Mobile and China Unicom CDMA 1x mobile VAS revenue - 2006

Table 45 - Growth of text messages (SMS) in China - 2000 - 2006

Table 46 - CNNIC WAP usage report - March 2007

Table 47 - 2.5G and 3G subscriber growth in Hong Kong - 2002 - 2007

Table 48 - Monthly SMS volume in Hong Kong - 2002 - 2007

Table 49 - Hong Kong SMS statistics for special dates (000s) - 2005 - 2007

Table 50 - Telkomsel SMS usage and annual change - September 2005

Table 51 - Mobile wireless Internet subscribers in Japan - 2000 - 2007

Table 52 - Total SMS messages per month in Singapore - 2004 - 2007

Table 53 - GPRS subscribers in Taiwan - 2001 - 2006

Table 54 - SMS message volume and revenue in Taiwan - 2001 - 2006

Table 55 - SMS growth forecasts for Australia - 2003 - 2010

Table 56 - Growth in Telstra SMS messages - 2001 - 2007

Exhibit 1 - Definition: Personal Wireless Broadband

Exhibit 2 - Ranking of key mobile services & content segments by market share - 2008

Exhibit 3 - Why mobile marketing won’t work

Exhibit 4 - Summary of market

Exhibit 5 - Definition: off-deck

Exhibit 6 - Mobile adult service example: Cherrysauce

Exhibit 7 - Key m-gambling market segments - 2007

Exhibit 8 - Top 3 mobile games worldwide - 2006

Exhibit 9 - Mobile UGC service example: Moko

Exhibit 10 - Theoretical and realistic speeds GPRS, EDGE and UMTS (kb/s)

Exhibit 11 - Examples of major WCDMA/EDGE operators

Exhibit 12 - HSPA, HSDPA, HSUPA

Exhibit 13 - Countries/territories where HSDPA is commercially available - November 2007

Exhibit 14 - Examples of selected operators deploying HSUPA - 2007 - 2008

Exhibit 15 - What is IMS?

Exhibit 16 - Growth inhibitors for IMS

Exhibit 17 - Examples of selected operators deploying or trialing IMS - 2007 - 2008

Exhibit 18 - Vendors involved in GMI 2006

Exhibit 19 - IMS in context with NGN, FttH

Exhibit 20 - Definition: Premium SMS

Exhibit 21 - Key benefits of USSD

Exhibit 22 - Mobile TV - Unicast and MBMS

Exhibit 23 - Mobile TV developments - brief regional overview

Exhibit 24 - Definition: Near Field Communications (NFC)

Exhibit 25 - Examples of NFC applications

Exhibit 26 - Milestones in m-commerce

Exhibit 27 - Examples of telemetry applications

Exhibit 28 - Telemetry healthcare application examples

Exhibit 29 - Definition: Near Field Communications (NFC)

Exhibit 30 - Examples of NFC applications

Exhibit 31 - RFID and NFC transport applications

Exhibit 32 - Item-level RFID use

Exhibit 33 - RFID spectrum frequencies and application examples

Exhibit 34 - Machine-to-Machine service evolution vision

Exhibit 35 - Examples of LBS services on mobile phones

Exhibit 36 - Assisted GPS (A-GPS)

Exhibit 37 - LBS applications by market division

Exhibit 38 - GPS applications and industry use

Exhibit 39 - Examples of recent data service launches in the USA