Product Type: Market Research Report
Published by: Paul Budde Communication Pty Ltd
Published: March 2008
Product Code: R170-983Description Subjects covered include:
- Key media and Internet media players;
- Overview and analyses of the media industry;
- Permission-based marketing, customer loyalty strategies;
- Video communications, video entertainment, IPTV, EPGs, mobile TV;
- Social networks, UGC, blogging, P2P, podcasting;
- Music, games, gambling, dating, adult services;
- Portals, directories, searching.
Table of Contents - 1. The Digital Media Industry
- 1.1 Major industry segments
- 1.1.1 Media statement new government
- 1.1.2 TV broadcasters
- 1.1.3 Radio broadcasters
- 1.1.4 Newspaper publishers
- 1.1.5 The video and DVD rental companies
- 1.1.6 Film and video producers
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- 1.2 Media companies
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- 1.2.1 The Murdoch - Packer deal
- 1.2.2 News Corp and subsidiaries
- 1.2.3 MySpace
- 1.2.4 PBL - Nine - ninemsn
- 1.2.5 Seven Network (Yahoo!7)
- 1.2.6 AOL
- 1.2.7 Ten Network
- 1.2.8 Fairfax Media
- 1.2.9 Austereo online
- 1.2.10 Foxtel
- 1.2.11 Southern Cross Broadcasting (SBC)
- 1.2.12 WIN SelecTV
2. Digital Entertainment Market
2.1 Video entertainment
- 2.1.1 Market analysis
2.1.2 Video entertainment overview
2.1.3 Key developments in Australia
2.1.4 Personal video services
2.1.5 Digital film distribution
2.2 IPTV
- 2.2.1 From IPTV to multimedia events
2.2.2 IPTV: Australia ain’t America
2.2.3 Are you ready for the video explosion?
2.2.4 Broadband TV - some early stats from 2006
2.2.5 Regulations
2.2.6 Movies downloading
2.2.7 IPTV developments
2.2.8 Tips for successful video over IP
2.3 Telcos & ISPS in the digital media
- 2.3.1 BigPond Media
2.3.2 Telstra’s complex convergence strategy
2.3.3 Internode - BlueBox
2.3.4 Adam Internet
2.3.5 Unwired screens IP movies
2.3.6 TransACT
2.3.7 Participation TV from Optus
2.3.8 Non telco providers
2.4 Social networks & UGC
- 2.4.1 A popularity contest
2.4.2 Every site needs its own YouTube
2.4.3 Consumer-led era
2.4.4 Types of consumers
2.4.5 Business opportunities
2.4.6 Other developments
2.4.7 Statistics and forecasts
2.5 Market overview
- 2.5.1 The music revolution
2.5.2 Business models were changed too late
2.5.3 Free legal downloads
2.6 Statistical overviews
- 2.6.1 Album sales drop as music download sales increase
2.6.2 Survey on online music searching
2.6.3 Australian digital music downloads to grow to $200m a year
2.6.4 Ericsson Consumer Lab survey
2.6.5 Key players
2.6.6 Digital media players - MP3/iPods
2.6.7 Podcasting and Vodcasting
2.6.8 Historical data
2.7 Video communications
- 2.7.1 The power of video
2.7.2 Personal video
2.7.3 Universities turn to video conferencing
2.7.4 The future of VoIP lies in videoconferencing
2.8 Social network sites
- 2.8.1 MySpace - Australia
2.8.2 Loop Mobile (Moko)
2.8.3 Analysis
2.9 Synthetic environments
- 2.9.1 New developments
2.9.2 Paul Budde’s Second Life
2.10 Instant Messaging (IM) services
- 2.10.1 Thanks to video facing a revival
2.10.2 Interoperability between applications
2.10.3 Additional functionality
2.10.4 Messenger services on mobile phones
2.11 Peer-to-Peer (P2P) networks
- 2.11.1 File sharing networks
2.11.2 Influence on Internet resources
2.11.3 Commercialisation of P2P services
2.12 Blogging
- 2.12.1 Creating havoc in news media
2.12.2 Mediacracy
2.12.3 Affecting traditional news media
2.12.4 Other blog terms
2.13 Internet portals
- 2.13.1 Overview
2.13.2 Advertising model
2.13.3 Search and advice models
2.13.4 Vertical portals from content providers
2.13.5 Our own experiences
2.13.6 Telstra launches online shopping portal
2.14 Online directories
- 2.14.1 Directory service overview
2.14.2 Analysis - Needed: competition in directory services
2.14.3 Customers moving to the web
2.15 Online search engines - overview and statistics
- 2.15.1 Google’s domination
2.15.2 BRW Magazine investigation
2.15.3 News and weather market site statistics
2.15.4 Survey on online search advertising market revenues - IAB
2.15.5 Australia’s largest online library
2.16 Online search engines - analysis
- 2.16.1 Analysis - Interesting deals around Telstra’s digital media activities
2.16.2 Telcos and media versus Googles
2.16.3 Google Schmoogle - the battle continues
2.17 Mapping and tracking
- 2.17.1 E-map for vehicles and pedestrians
2.18 Web publishing
- 2.18.1 Personal web publishing sites
2.18.2 One-stop news shop from Unwired
2.19 Gambling
- 2.19.1 Overview
2.19.2 Tabcorp Internet revenues top $1 billion
2.19.3 Contribution of gambling to retail estimates - 2007
2.19.4 Casinos
2.19.5 Mobile gambling
2.19.6 Historic data
2.19.7 Online gaming industry
2.19.8 Mobile gaming
2.20 Online dating
2.21 Adult services
3. Mobile Media
3.1 Industry overview
- 3.1.1 The mobile content market in 2008
- 3.1.2 The market for mobile digital media
- 3.1.3 A market still kept hostage - analysis
- 3.1.4 New marketing and distribution models
- 3.1.5 Mobile TV
- 3.1.6 Premium Rate SMS (PSMS)
3.2 Analysis
- 3.2.1 ‘Off-deck’ content
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3.3 Statistics
- 3.3.1 Ringtones and wallpaper
3.3.2 Mobile email
3.3.3 Voting
3.3.4 Advertising
3.3.5 Nokia set to break into the music market?
3.4 Mobile TV
- 3.4.1 The market in 2007
3.4.2 Major players
3.4.3 Spectrum for mobile broadcasting
3.4.4 Mobile Broadcast Multicast Service (MBMS)
3.4.5 Key market 13-19 year olds
3.4.6 DVB-H
3.4.7 Telstra pulls out of movemedia trial
3.4.8 Analysis of video-based mobile developments
3.4.9 Mobile TV and WiMAX could be a good match
4. Glossary of Abbreviations
List of Tables
Table 1 - Leading social networking sites in the US - 2006 - 2007
Table 2 - Leading blogging sites in the US - 2006 - 2007
Table 3 - US ad spending on social networking sites - 2006 - 2007; 2010
Table 4 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
Table 5 - Listening to music - 2006
Table 6 - Getting/buy music habits - 2006
Table 7 - Average time spent listening by radio users per week by device - November 2007
Table 8 - Net wholesale sales of sound recordings & music videos - January - June 2005
Table 9 - Net wholesale sales of sound recordings & music videos - % change since 2004
Table 10 - Digital music market - revenue and forecasts - 2004 - 2009
Table 11 - Four most visited Australian search engines - four weeks ending 26 January 2008
Table 12 - Search engine advertising revenue - 2007
Table 13 - Most visited news and weather market sites - January 2008
Table 14 - Gambling as a portion of hotels/licensed clubs & total retail (seasonally adjusted) - 2004 - 2007
Table 15 - Gambling in the retail trade (seasonally adjusted) - 2004 - 2007
Table 16 - Contribution of gambling to total turnover, by state (seasonally adjusted) - 2004 - 2007
Table 17 - Electronic gaming machines per state - 2002
List of Exhibits
Exhibit 1 - Murdoch - Packer deal structure and pblMedia structure
Exhibit 2 - Intermix Media and MySpace
Exhibit 3 - pblMedia structure
Exhibit 4 - TiVo USA
Exhibit 5 - IPTV Applications
Exhibit 6 - Video Ezy - 2008
Exhibit 7 - Proposed ReelTime retail pricing strategy
Exhibit 8 - Podcast advertising benefits
Exhibit 9 - Second Life Financials - 2007 - 2008
Exhibit 10 - Second Life user statistics - 2008
Exhibit 11 - Key m-gambling market segments
Exhibit 12 - Selected licensed Australian online gambling operators
Exhibit 13 - Mobile facts and figures
Exhibit 14 - What users want
Exhibit 15 - Key applications from data pack users
Exhibit 16 - Mobile TV minutes
Exhibit 17 - Broadcast Australia DVB-H trials - 2005 - 2007
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