2008 Australia - Mobile and Wireless Broadband

This report provides high-level overviews and strategic analyses of the developments in fixed wireless and mobile wireless broadband. It identifies business opportunities, points out the hype and the pitfalls, and it will be of assistance in making the right business decisions. The subjects covered in the report include:-

• The Market in 2008 - statistical overview, analyses and forecasts
• The future of WiMAX both fixed wireless and mobile wireless
• The rapid growth of 3G HSDPA
• Wireless broadband applications incl. Mobile TV and M-Commerce
• Overview of the key wireless broadband projects and case studies
• The WiFi Hotspot market including key players
• High-speed satellite services, Telemetry, Locations Services, RFID

1. Wireless Broadband Developments - 2008

1.1 First WiMAX services

1.2 OPEL Wireless

1.2.1 New regional network to include WiMAX

1.3 Wireless security under scrutiny

1.4 Seven, engine and Unwired

1.5 Vodafone predicts a WiMAX revolution

1.6 Vendor war - HSDPA versus WiMAX

1.7 Wireless utilities

1.7.1 Smart grid developments

1.7.2 Energy Australia’s WiMAX smart grid

1.8 New spectrum planning approach - 2008

2. Wireless Broadband Analyses - 2008

2.1 Analysis early 2008

2.1.1 The ongoing promise of 3G

2.1.2 Flawed mobile data business models

2.1.3 WiMAX dedicated data network

2.1.4 The power of the mobile operators

2.1.5 VoIP: the wild card

2.1.6 Will HSDPA do the trick for the mobile operators?

2.1.7 Wireless partnerships

2.1.8 Mobile TV and WiMAX could be a good match

2.1.9 Universal WiMAX service devices

2.1.10 A $15 billion market by 2015

2.2 Partnership ends - Sprint Nextel and Clearwire

2.2.1 Sprint’s flawed business plan for WiMAX

2.3 Room for free wireless broadband

2.4 From WiMAX and 3G to 4G mobile

2.4.1 Service evolution

2.4.2 How to move forward?

2.4.3 Vindicated, 4G is arriving earlier

3. Statistical Overview & Forecasts

3.1 Overall wireless broadband market statistics

3.2 Fixed wireless broadband statistics

3.2.1 Introduction

3.2.2 Wireless broadband provider statistics and overview

3.2.3 Market forecasts

3.3 Mobility market

3.3.1 Battle with the fixed operators

3.3.2 Valued between $10 and $15 billion

3.3.3 Revenue forecasts

4. Spectrum and Regulations

4.1 New innovative spectrum direction

4.1.1 Introduction and analysis

4.1.2 Wireless explosion requires a rethink

4.1.3 ACMA’s innovative spectrum plans

4.1.4 Spectrum harmonisation

4.2 Follow up developments and analyses

4.2.1 Shame on you, wireless industry

4.2.2 Monopoly or shared national asset?

5. The OPEL Network

5.1 Broadband Connect

5.1.1 Regional wholesale access network

5.1.2 Broadband Connect contract

5.2 OPEL Regional Broadband Network

5.2.1 Introduction

5.2.2 Backbone network

5.2.3 OPEL Wireless

5.2.4 OPEL ADSL2+

5.2.5 Opel may be required to replicate Unwired’s WiMAX solution

5.3 Analyses of the OPEL and Australia Connected plans

5.3.1 A good step forwards

5.3.2 Telstra now forced to strike back

5.3.3 Mix of infrastructure deployments

5.3.4 What next Telstra?

5.3.5 Now we also have a vendor war - HSDPA versus WiMAX

5.4 OPEL Analysis - Postmortem

6. Wireless Broadband Projects

6.1 Allegro

6.2 Austar

6.2.1 Background & History

6.2.2 Wireless Broadband for Wagga Wagga

6.3 BigAir

6.3.1 Overview

6.3.2 Wireless network

6.3.3 WiMAX network

6.3.4 BigAir company history

6.3.5 W Home acquisition

6.3.6 WiMAX launch in Melbourne

6.4 BT australia

6.5 ClearTowns

6.6 Clever Communications Australia (previously Access Providers)

6.7 COLT Ballarat

6.8 Commander - Personal Broadband Australia (PBA)

6.9 CountryTell - Albury/Wodonga

6.10 Digital River - wireless broadband developments

6.11 Homexone

6.12 Internode

6.13 IPWireless for Townsville

6.14 Metromesh WiFi network within Perth CBD

6.15 Neighbourhood Cable

6.16 Optus

6.16.1 OPEL Wireless

6.16.2 WiFi

6.16.3 Other activities

6.17 Pacnet

6.18 Telstra

6.18.1 WiFi hotspots

6.19 Unwired

6.19.1 The largest player in the market

6.19.2 Expansion

6.19.3 Unwired to roll out 802.16e (mobile WiMAX)

6.19.4 Network Seven purchases Unwired

6.20 Vertel

6.21 Wireless Broadband Alliance (WiFi/WLAN)

6.22 Wizz Communications

7. WiFi HotSpot Market

7.1 WiFi market in 2008 - analysis

7.2 Market statistics

7.2.1 User statistics

7.2.2 Hotspot statistics

7.3 IEEE 802.11 - WiFi

7.4 Regulatory issues

7.4.1 Unlicensed

7.4.2 Amateurs and hobbyists

7.5 Industry analyses - 2008

7.5.1 Public hotspots for consumers a waste of money

7.5.2 Wireless broadband - mobile integration (4G)

7.6 Market analyses - 2008

7.6.1 Great niche market opportunities

7.6.2 Build your own WiFi business

7.6.3 Holiday destination market

7.7 Meshed networks

7.8 Azure Wireless

7.8.1 Company overview

7.8.2 Acquisition by MagiNet

7.8.3 Network and Hotzones

7.8.4 Partnerships and alliances

7.8.5 Services and roaming

7.8.6 Company history

7.9 cityNEX Telemetric Media Information Pty Ltd

7.10 Internode

7.10.1 CityLan Adelaide

7.10.2 WiFi Network for Cibo Espresso

7.11 interTouch

7.12 metromesh

7.13 Optus

7.14 Telstra

7.14.1 Hotspot coverage

7.14.2 Cost

7.15 Hotspots in the hospitality industry

8. Wireless Mobility Market Overview

8.1 Mobile market

8.2 Mobility applications

8.3 Personal wireless broadband market analysis 2008

8.3.1 Business models more important than technologies

8.3.2 Competition needed to change the mobile model

8.3.3 Will WiMAX deliver?

8.3.4 Not being seen to be bored

8.3.5 Smart wireless devices

8.4 Mobility devices

8.4.1 The communications market of tomorrow

8.4.2 Moore’s Law: storage, access, processing

8.4.3 Bringing the future back home

8.5 Bluetooth

8.5.1 Overview

8.5.2 The technology has found its place

8.5.3 Bluepulse

8.6 Unwired to roll out 802.16e

8.7 Ultra Wideband (UWB)

8.7.1 Developments in Australia

8.7.2 Regulatory issues

9. Mobile Data - HSDPA

9.1 4G LTE and 3G HSPA at 42Mb/s

9.2 HSPA, HSDPA, HSUPA

9.3 Australia’s start with HSDPA

9.3.1 3G HSDPA steaming ahead

9.4 HSDPA developments

9.4.1 Telstra

9.4.2 Hutchison

9.4.3 Vodafone

9.4.4 Optus

9.4.5 Ericsson’s broadband activities using HSPA

9.4.6 Neutral broadband connections for HSDPA

9.4.7 HSPA threat to SMS - analysis

9.4.8 Vendor war - HSPA versus WiMAX - analysis

9.5 Study reveals positive impact by Next G

9.6 Will HSPA break through into the broadband market?

10. M-Commerce

10.1 Mobile marketing

10.2 Mobile advertising

10.3 Mobile media

10.4 M-commerce developments and forecasts

10.4.1 Business applications

10.4.2 Residential applications based on permission-based marketing

10.4.3 SMS driven an early contender

10.5 Mobile banking

11. Mobile TV

11.1 The market in 2007

11.2 Major players

11.2.1 Hutchison’s 3

11.2.2 Vodafone

11.2.3 BigPond mobile TV

11.2.4 Optus

11.2.5 Device driven developments

11.2.6 Industry under pressure

11.3 Spectrum for mobile broadcasting

11.3.1 TV Channels A and B for digital services

11.4 Mobile Broadcast Multicast Service (MBMS)

11.5 Key market 13-19 year olds

11.6 DVB-H

11.6.1 Overview

11.6.2 DVB-H trials

11.7 Telstra pulls out of movemedia trial

11.8 Analysis of video-based mobile developments

11.8.1 Mobile TV - are you serious?

11.8.2 The future indeed is video communications

11.8.3 Mobile video has been over-hyped

11.8.4 Financial and technical limitations

11.8.5 Competing technologies

11.8.6 Regulation-driven competition

11.8.7 Checking market realities

11.9 Mobile TV and WiMAX could be a good match

12. Telemetry, Location Services, RFID

12.1 The Internet of Things

12.2 Machine-to-machine transmission

12.3 Telemetry

12.4 Radio Frequency Identification (RFID)

12.4.1 RFID - a business revolution

12.4.2 Rapidly maturing technology

12.4.3 Developments in Australia

12.4.4 RFID experimental licences

12.4.5 Industry association

12.5 Telemetry statistics (traditional market)

12.5.1 Utilities telemetering

12.5.2 Mobile-based telemetry

12.6 Location-based services (LBS)

12.6.1 Mobile origin location indicator and emergency

12.6.2 Developments in the USA

12.6.3 Developments in Australia

12.6.4 Seeker Wireless Pty Ltd

12.6.5 Intelligent Transport Systems (ITS)

12.6.6 Cell broadcasting trial from Seven Network - 1998

12.6.7 The My Vodafone service

12.6.8 Location and navigation from Sensis

12.6.9 Mobile Location Manager from Telstra

12.6.10 Optus Zoo FindA

12.7 Car navigation systems

12.7.1 Early results

12.7.2 Market gathering pace in 2007

12.7.3 Analysis

13. High-Speed Satellite Services

13.1 Historic overview

13.2 Satellite remains niche business

13.3 Broadband is threatening satellite TV

13.4 Broadband Guarantee

13.5 Market forecasts

13.6 Satellite services from Telstra

13.6.1 Introduction

13.6.2 Iterra Satellite Service - mobile satellite communications

13.6.3 Telstra BigPond Satellite

13.6.4 Telstra places an order with Iridium Based Satellite

13.7 BorderNET Internet

13.8 Elders Ltd

13.9 SES New Skies

13.10 Optus Satellite services

13.10.1 Overview

13.10.2 The satellites

13.10.3 The Optus satellites

13.10.4 The Earth stations

13.10.5 Satellite history to 2007

13.10.6 Optus MobileSat

13.10.7 Wireless broadband communities

13.10.8 Pay TV services

13.11 NewSat Ltd

13.11.1 Major features

13.12 iPSTAR - Shin Satellite

13.12.1 ETT - national provider of IPSTAR satellite

13.13 Inmarsat

13.14 Orion Satellite Systems pty ltd

13.15 ReachneT

14. Glossary of Abbreviations

List of Tables

Table 1 - Wireless broadband subscribers by access type - 2006 - 2008

Table 2 - Subscriber statistics by operator - mid-2007

Table 3 - Number of ISPs by broadband service offered - 2006

Table 4 - Forecast wireless penetration as percent of fixed broadband - 2005; 2010; 2015

Table 5 - Forecast mobile wireless data and voice revenues - 2007; 2012; 2017

Table 6 - Public WLAN or hotspot users - 2003 - 2008 (flawed forecasts)

Table 7 - Large WiFi hotspot service providers - July 2006

Table 8 - Telemetry devices - 1998; 2000; 2004

Table 9 - Telemetry market - vertical market share forecast

List of Exhibits

Exhibit 1 - OPEL contract cancelled - April 2008

Exhibit 2 - Key issues for mobility industry

Exhibit 3 - Bluetooth user statistics

Exhibit 4 - Why mobile marketing won’t work

Exhibit 5 - Mobile TV minutes

Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2007

Exhibit 7 - Service evolution vision