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The Marketing of Historic Sites, Museums, Exhibits & ArchivesProduct Type: Market Research ReportPublished by: Primary Research Group Published: April 2005 Product Code: R180-047 Description This special report presents detailed interviews with directors and marketing managers responsible for developing and marketing historic buildings and sites, artifacts, exhibits, photographs and film, and other elements of the national heritage. Includes detailed interviews with executives at: the Vermont Historical Society, Bostonian Society, The Atari Virtual Museum, The Drug Store Museum, The Musee Conti, The Atlanta History Center, The Belmont Mansion, Vanderbilt University Film Archives, Case Western’s Dittrick Museum of the History of Medicine, the Museum of American Financial History, the Band Museum, Monticello, Denver Public Library American West Photography Collection, the Kansas Historical Society, and the Computer History Museum. Find out their best practices, their advice for their peers, and how they are handling these challenging times.Table of Contents THE VERMONT HISTORICAL SOCIETY BASIC DESCRIPTION OF THE VERMONT HISTORICAL SOCIETY STAFF IN MARKETING FUNCTIONS THE VERMONT HISTORICAL SOCIETY’S ROLE IN TOURISM THE SOCIETY’S WEBSITE DIGITALIZATION DRAMATICALLY SUCCESSFUL NEW FUNDRAISING EFFORT THE COMMUNITY HISTORY PROJECT THE VERMONT HISTORY EXPO ADVICE TO OTHER ORGANIZATIONS HOOK’S HISTORICAL DRUG STORE AND PHARMACY BASIC DESCRIPTION OF HOOK’S HISTORICAL DRUG STORE AND PHARMACY MONTICELLO BASIC DESCRIPTION OF THE THOMAS JEFFERSON FOUNDATION SCOPE OF THE THOMAS JEFFERSON FOUNDATION’S ACTIVITIES DIMENSIONS OF THE FOUNDATION IMPACT OF GEOGRAPHY ON MARKETING DECLINING ATTENDANCE THE FOUNDATION’S PUBLISHING ARM MARKETING WEB MARKETING TRADITIONAL ADVERTISING VEHICLES REVAMPED CATALOG MARKETING TO SCHOOLS MARKETING IN EUROPE PATRIMONY ISSUE ADVICE FOR OTHER ORGANIZATIONS THE MUSEE CONTI BASIC DESCRIPTION OF THE MUSEE CONTI ORIGINS OF THE WAX MUSEUM ATTENDANCE MARKETING EFFORTS THE MUSEUM’S WEBSITE THE BOSTONIAN SOCIETY BASIC DESCRIPTION OF THE BOSTONIAN SOCIETY MARKETING EXHIBITS MERCHANDISE SALES VISITORS RENTAL OF FACILITIES DIGITIZATION OF THE SOCIETY’S ASSETS ADVICE FOR SIMILAR ORGANIZATIONS THE DITTRICK MEDICAL HISTORY CENTER BASIC DESCRIPTION OF THE DITTRICK MEDICAL HISTORY CENTER NEW COLLECTION RELATED TO CONTRACEPTIVE HISTORY THE ACQUISITION OF THE PERCEY SKUY COLLECTION MARKETING OF THE MUSEUM WEBSITE EMAIL MARKETING THE MEDICAL MUSEUM ASSOCIATION AND OTHER PARTNERS LONDON AS MEDICAL MUSEUM MECCA ORIGINS OF VISITORS TO THE MUSEUM BUDGET & EMPLOYEES LECTURES & SPECIAL EVENTS ADVICE THE BAND MUSEUM GENERAL DESCRIPTION OF THE BAND MUSEUM ORIGINAL 1940s DRUG STORE MARKETING EFFORTS THE BELMONT MANSION HISTORIC BACKGROUND OF THE BELMONT MANSION ANNUAL BUDGET MARKETING SPECIAL EVENTS MARKETING MARKETING TO BANK TRAVEL GROUPS CHRISTMAS SEASON TRAVEL DIRECT MAIL, PRESS & PUBLICITY WEBSITE ADVICE FOR OTHER HISTORIC SITES THE ATARI VIRTUAL MUSEUM BASIC DESCRIPTION OF THE ATARI VIRTUAL MUSEUM MORE THAN PLAYING GAMES VISITORS TO THE SITE MARKETING ADVICE IMPLICATIONS OF THE ATARI VIRTUAL MUSEUM FOR OTHERS THE KANSAS STATE HISTORICAL SOCIETY BASIC DESCRIPTION OF THE KANSAS STATE HISTORICAL SOCIETY BUDGET & SITE ADMISSIONS RESEARCH CENTER AND DIGITIZATION OF ARCHIVES REACH OUT TO MEMBERSHIP RELATIONS WITH LOCAL KANSAS HISTORICAL SOCIETIES HISTORICAL TOURISM RESULTS OF RECENT MARKET RESEARCH STUDY THE COMPUTER HISTORY MUSEUM BASIC DESCRIPTION OF THE COMPUTER HISTORY MUSEUM MARKETING SPECIFIC EXHIBITS LECTURES AND SPECIAL EVENTS GIFT SHOP WEB PRESENCE COOPERATION WITH INDUSTRY ASSOCIATIONS ADVICE TO OTHER MARKETERS THE MUSEUM OF AMERICAN FINANCIAL HISTORY BASIC DESCRIPTION OF THE MUSEUM OF AMERICAN FINANCIAL HISTORY IMPACT OF THE EVENTS OF 9/11 ON MUSEUM ATTENDANCE REACH OUT TO STUDENTS EXHIBITS MARKETING EFFORTS THE MUSEUMS OF LOWER MANHATTAN MARKETING CAMPAIGN PARTNERSHIPS USE OF PR AGENCIES ADVICE THE ATLANTA HISTORY CENTER BASIC DESCRIPTION OF THE ATLANTA HISTORY CENTER MEMBERSHIP COST AND BENEFITS EVENTS MARKETING DIMENSIONS OF THE STAFF INCREASING ATTENDANCE WEB MARKETING STRATEGY THE BLOCKBUSTER LECTURE AS MARKETING TOOL EXHIBITS WITH AN INTERACTIVE TOUCH PARTNERSHIPS MAJOR RENOVATIONS ADDITIONAL SOURCES OF REVENUE FOR THE FUTURE |
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