The Survey of College Marketing Programs, 2007 Edition

SUMMARY OF MAIN FINDINGS

ADMINISTRATIVE ORGANIZATION OF THE MARKETING EFFORT

THE COLLEGE MARKETING BUDGET

USE OF TRADITIONAL MARKETING MEDIUMS IN COLLEGE MARKETING

USE OF EMERGING INTERNET MARKETING MEDIUMS IN COLLEGE MARKETING

TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK

TRENDS IN THE USE OF DIRECT MAIL IN COLLEGE MARKETING

MARKETING THROUGH THE COLLEGE WEBSITE

USE OF BLOGS IN COLLEGE MARKETING

COLLEGE SPENDING ON WEB MARKETING

SPENDING ON SEARCH ENGINE PLACEMENT

SPENDING ON EMAIL BROADCASTS

COLLEGE USE OF THE PAID ADVERTISIG SERVICES OF GOOGLE, YAHOO & OTHER SEARCH ENGINES

PERCENTAGE OF THE COLLEGE MARKETING BUDGET SPENT ON ONLINE ADVERTISING

SPENDING ON PUBLIC RELATIONS & ADVERTISING AGENCIES AND OTHER MARKETING ORIENTED CONSULTANCIES

USE OF SURVEYING

USE OF BILLBOARDS

TRENDS IN NEWSPAPER ADVERTISING

1. CHAPTER ONE: ADMINISTRATIVE ORGANIZATION OF THE COLLEGE MARKETING EFFORT

1.1. Does the College Have a Public Relations Department?

1.2. Does the College Have a Public Relations Department?, Broken Out by Public or Private Status of the College

1.3. Does the College Have a Public Relations Department?, Broken Out by Level of Full Time Equivalent Enrollment

1.4. Does the College Have a Public Relations Department?, Broken Out by Type of College

1.5. Does the College Have a Public Relations Department?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.6. Does the College have a Marketing Department?

1.7. Does the College Have a Marketing Department?, Broken Out by Public or Private Status of the College

1.8. Does the College Have a Marketing Department?, Broken Out by Level of Full Time Equivalent Enrollment

1.9. Does the College Have a Marketing Department?, Broken Out by Type of College

1.10. Does the College Have a Marketing Department?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.11. Does the College Have a Department of Enrollment Management or its Near Equivalent?

1.12. Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Public or Private Status of the College

1.13. Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Level of Full Time Equivalent Enrollment

1.14. Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Type of College

1.15. Does the College Have a Department of Enrollment Management or its Near Equivalent?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.16. Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education

1.17. Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education, Broken Out by Public or Private Status of the College

1.18. Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education Broken Out by Level of Full Time Equivalent Enrollment

1.19. Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education?, Broken Out by Type of College

1.20. Percentage of Colleges that have a Separate Marketing Administrative Entity for Undergraduate Education, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.21. Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences

1.22. Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Public or Private Status of the College

1.23. Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Level of Full Time Equivalent Enrollment

1.24. Percentage of Colleges that have a Separate Administrative Marketing Entity for the Graduate School of Arts & Sciences, Broken Out by Type of College

1.25. Percentage of Colleges that have a Separate Administrative Marketing Entity for the Gradu Applicants to the College Who Live Within 75 Miles of the Campus

1.26. Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities

1.27. Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College

1.28. Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment

1.29. Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Type of College

1.30. Percentage of the Colleges in the Sample that Have Law Schools with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.31. Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities

1.32. Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College

1.33. Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment

1.34. Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Type of College

1.35. Percentage of the Colleges in the Sample that Have Medical Schools with Separate Administrative Marketing Entities, Broken Out by Percentage of

1.36. Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities

1.37. Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College

1.38. Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment

1.39. Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Type of College

1.40. Percentage of the Colleges in the Sample that Have Adult Education Departments with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.41. Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities

1.42. Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Public or Private Status of the College

1.43. Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Level of Full Time Equivalent Enrollment

1.44. Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Type of College

1.45. Percentage of the Colleges in the Sample that Have Distance Learning Programs with Separate Administrative Marketing Entities, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.46. Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited

1.47. Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Public or Private Status of the College

1.48. Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Level of Full Time Equivalent Enrollment

1.49. Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Type of College

1.50. Percentage of Colleges with other Separate Administrative Marketing Entities for Departments or Schools not Previously Cited, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.51. Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts

1.52. Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Public or Private Status of the College

1.53. Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Level of Full Time Equivalent Enrollment

1.54. Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Type of College

1.55. Percentage of Sample Participants that Primarily Handle the College’s Undergraduate Marketing Efforts, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.56. Percentage of Sample Participants that Handle Marketing for Graduate Schools

1.57. Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Public or Private Status of the College

1.58. Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Level of Full Time Equivalent Enrollment

1.59. Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Type of College

1.60. Percentage of Sample Participants that Handle Marketing for Graduate Schools, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.61. Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs

1.62. Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Public or Private Status of the College

1.63. Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Level of Full Time Equivalent Enrollment

1.64. Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Type of College

1.65. Percentage of Sample Participants that Handle Marketing for Adult or Continuing Education Programs, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.66. Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program

1.67. Percentage of Sample Participants that Handle Marketing for the College’s

Distance Learning Program, Broken Out by Public or Private Status of the College

1.68. Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Level of Full Time Equivalent Enrollment

1.69. Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Type of College

1.70. Percentage of Sample Participants that Handle Marketing for the College’s Distance Learning Program, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.71. Percent of Sample Participants that Handle Marketing for the College Law School

1.72. Percentage of Sample Participants that Handle Marketing for the College Medical School

1.73. Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Public or Private Status of the College

1.74. Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Level of Full Time Equivalent Enrollment

1.75. Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Type of College

1.76. Percentage of Sample Participants that Handle Marketing for the College Medical School, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.77. Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College

1.78. Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Public or Private Status of the College

1.79. Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Level of Full Time Equivalent Enrollment

1.80. Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Type of College

1.81. Percentage of Sample Participants that Handle the Marketing Effort for All Departments and Schools of the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

1.82. Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified

1.83. Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Public or Private Status of the College

1.84. Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Level of Full Time Equivalent Enrollment

1.85. Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Type of College

1.86. Percentage of Sample Participants that Handle Marketing for College Departments not Previously Specified, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

2. CHAPTER TWO: THE COLLEGE MARKETING BUDGET

2.1. Percentage of Colleges in the Sample that Have a Distinct Budget for Marketing

2.2. Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Public or Private Status of the College

2.3. Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Level of Full Time Equivalent Enrollment

2.4. Percentage of Colleges in the Sample that Have a Distinct Marketing Budget, Broken Out by Type of College

2.5. Percentage of Colleges in the Sample that Have a Distinct Marketing Budget , Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

2.6. Mean, Median, Minimum and Maximum College Marketing Budget (In $)

2.7. Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Public or Private Status of the College

2.8. Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Level of Full Time Equivalent Enrollment

2.9. Mean, Median, Minimum and Maximum College Marketing Budget (In $), Broken Out by Type of College

2.10. Mean, Median, Minimum and Maximum College Marketing Budget (In $),

Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3. CHAPTER THREE: TRADITIONAL MARKETING MEDIUMS USED BY COLLEGES

3.1. Percentage of Colleges in the Sample that Use Direct Mail to Promote the College

3.2. Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Public or Private Status of the College

3.3. Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Level of Full Time Equivalent Enrollment

3.4. Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Type of College

3.5. Percentage of Colleges in the Sample that Use Direct Mail to Promote the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.6. Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College

3.7. Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Public or Private Status of the College

3.8. Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.9. Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Type of College

3.10. Percentage of Colleges in the Sample that Use Telephone Solicitation to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.11. Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College

3.12. Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Public or Private Status of the College

3.13. Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.14. Percentage of Colleges in the Sample that Use Newspaper Advertising to Market the College, Broken Out by Type of College

3.15. Percentage of Colleges in the Sample that Use Newspaper Advertising to

Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.16. Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College

3.17. Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Public or Private Status of the College

3.18. Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.19. Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Type of College

3.20. Percentage of Colleges in the Sample that Use Magazine Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.21. Percentage of Colleges in the Sample that Use Television Advertising to Market the College

3.22. Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Public or Private Status of the College

3.23. Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.24. Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Type of College

3.25. Percentage of Colleges in the Sample that Use Television Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.26. Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College

3.27. Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Public or Private Status of the College

3.28. Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.29. Percentage of Colleges in the Sample that Use Billboard Advertising to Market the College, Broken Out by Type of College

3.30. Percentage of Colleges in the Sample that Use Billboard Advertising to Market

the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

3.31. Percentage of Colleges in the Sample that Use Radio Advertising to Market the College

3.32. Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Public or Private Status of the College

3.33. Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

3.34. Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Type of College

3.35. Percentage of Colleges in the Sample that Use Radio Advertising to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4. CHAPTER FOUR: USE OF EMERGING ELECTRONIC & INTERNET MARKETING MEDIUMS BY COLLEGES

4.1. Percentage of Colleges in the Sample that Use Opt-In Email to Market the College

4.2. Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Public or Private Status of the College

4.3. Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

4.4. Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Type of College

4.5. Percentage of Colleges in the Sample that Use Opt-In Email to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.6. Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College

4.7. Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Public or Private Status of the College

4.8. Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

4.9. Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Type of College

4.10. Percentage of Colleges in the Sample that Use Website Sponsorships, Banner Ads or other Web Ads to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.11. Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College

4.12. Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Public or Private Status of the College

4.13. Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

4.14. Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Type of College

4.15. Percentage of Colleges in the Sample that Make Payments to Search Engines for Higher Search Result Placement as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.16. Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College

4.17. Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Public or Private Status of the College

4.18. Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

4.19. Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Type of College

4.20. Percentage of Colleges in the Sample that Use Website Search Engine Optimization Strategies Other than Direct Payments to Search Engine Providers as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.21. Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College

4.22. Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Public or Private Status of the College

4.23. Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Level of Full Time Equivalent Enrollment

4.24. Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Type of College

4.25. Percentage of Colleges in the Sample that Use Podcasts as a Way to Market the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.26. Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment

4.27. Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Public or Private Status of the College

4.28. Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Level of Full Time Equivalent Enrollment

4.29. Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Type of College

4.30. Percentage of Colleges in the Sample that Maintain a Blog for Purposes of Student Recruitment, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

4.31. Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors

4.32. Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Public or Private Status of the College

4.33. Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Level of Full Time Equivalent Enrollment

4.34. Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Type of College

4.35. Percentage of Colleges in the Sample that Make Recruitment Visits to High School Guidance Counselors, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

5. CHAPTER FIVE: TRENDS IN PUBLISHING THE COLLEGE VIEWBOOK

5.1. Does The College Publish A Viewbook That Describes The College To Prospective Applicants?

5.2. Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Public Or Private Status Of The College

5.3. Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Level of Full Time Equivalent Enrollment

5.4. Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Type Of College

5.5. Does The College Publish A Viewbook That Describes The College To Prospective Applicants?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

5.6. Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year

5.7. Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Public or Private Status of the College

5.8. Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment

5.9. Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Type of College

5.10. Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Copies of the Viewbook Distributed in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

5.11. How the Colleges in the Sample Print the Viewbook

5.12. How the Colleges in the Sample Print the Viewbook, Broken Out by Public or Private Status of the College

5.13. How the Colleges in the Sample Print the Viewbook, Broken Out by Level of Full Time Equivalent Enrollment

5.14. How the Colleges in the Sample Print the Viewbook, Broken Out by Type of College

5.15. How the Colleges in the Sample Print the Viewbook, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

5.16. Mean, Median, Minimum and Maximum Approximate Printing Cost Per Viewbook Printed (in $)

5.17. Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Public Or Private Status Of The College

5.18. Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Level Of Full Time Equivalent Enrollment

5.19. Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Type Of College

5.20. Mean, Median, Minimum And Maximum Approximate Printing Cost Per Viewbook Printed (In $), Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

5.21. Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?

5.22. Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out by Public or Private Status of the College

5.23. Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Level Of Full Time Equivalent Enrollment

5.24. Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Type Of College

5.25. Does The College Also Have A PDF Or Other Downloadable Electronic Version Of The Viewbook?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

5.26. Does The College Have A Version Of The Viewbook Posted On Its Website?

5.27. Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Public Or Private Status Of The College

5.28. Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Level Of Full Time Equivalent Enrollment

5.29. Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Type Of College

5.30. Does The College Have A Version Of The Viewbook Posted On Its Website?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

5.31. Does the College Have a DVD Version of the Viewbook?

5.32. Does the College Have a DVD Version of the Viewbook?, Broken Out by Public or Private Status of the College

5.33. Does the College Have a DVD Version of the Viewbook?, Broken Out by Level of Full Time Equivalent Enrollment

5.34. Does the College Have a DVD Version of the Viewbook?, Broken Out by Type of College

5.35. Does the College Have a DVD Version of the Viewbook?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

5.36. Does The College Have A Podcast Version Of The Viewbook?

5.37. Does the College have a Palm Pilot Version of the Viewbook?

5.38. Trend in the Number of Viewbooks Printed

5.39. Trend in the Number of Viewbooks Printed, Broken Out by Public or Private Status of the College

5.40. Trend in the Number of Viewbooks Printed, Broken Out by Level of Full Time Equivalent Enrollment

5.41. Trend in the Number of Viewbooks Printed, Broken Out by Type of College

5.42. Trend in the Number of Viewbooks Printed, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

5.43. Mean, Median, Minimum and Maximum Number of PDF Viewbooks Downloaded in the Past Year

5.44. Mean, Median, Minimum and Maximum Number of DVD Viewbooks Distributed in the Past Year, No Breakout levels title

5.45. Mean, Median, Minimum and Maximum Number of DVD Viewbooks Distributed in the Past Year, Broken Out by Public or Private Status of the College

6. CHAPTER SIX: TRENDS IN COLLEGE DIRECT MAIL MARKETING EFFORTS

6.1. Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year

6.2. Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Public or Private Status of the College

6.3. Mean, Median, Minimum and Maximum Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment

6.4. Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Type of College

6.5. Mean, Median, Minimum and Maximum Number of Households to Which Promotional Materials Were Sent in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

6.6. Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College

6.7. Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Public or Private Status of the College

6.8. Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Level of Full Time Equivalent Enrollment

6.9. Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Type of College

6.10. Trend Over the Past Year in the Volume of Postal Mailings for Marketing the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

6.11. Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts

6.12. Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out By Public Or Private Status Of The College

6.13. Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Level of Full Time Equivalent Enrollment

6.14. Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Type of College

6.15. Opinion Of The Role Of Postal Direct Mail In The College's Marketing Efforts, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

6.16. Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $)

6.17. Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Public or Private Status of the College

6.18. Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Level of Full Time Equivalent Enrollment

6.19. Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Type of College

6.20. Mean, Median, Minimum and Maximum Spending on Mailing Lists for the College Direct Mail Promotional Recruitment Effort (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

7. CHAPTER SEVEN: MARKETING THROUGH THE COLLEGE WEBSITE 94

7.1. Does The College Website Include A Virtual Tour Of The Campus?

7.2. Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Public Or Private Status Of The College

7.3. Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Level Of Full Time Equivalent Enrollment

7.4. Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Type Of College

7.5. Does The College Website Include A Virtual Tour Of The Campus?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

7.6. Percentage Of Colleges In The Sample That Allow Applications To Be Filed Through The College Website

7.7. Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Public or Private Status of the College

7.8. Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Level of Full Time Equivalent Enrollment

7.9. Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Type of College

7.10. Percentage of Colleges in the Sample that Allow Applications to be Filed Through the College Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

7.11. Percentage of Colleges in the Sample that Answer Questions About the Application Via Email

7.12. Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Public or Private Status of the College

7.13. Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Level of Full Time Equivalent Enrollment

7.14. Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Type of College

7.15. Percentage of Colleges in the Sample that Answer Questions About the Application Via Email, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

7.16. Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Web Site

7.17. Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Public or Private Status of the College

7.18. Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Level of Full Time Equivalent Enrollment

7.19. Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Type of College

7.20. Percentage of Colleges in the Sample that Offer Instant Messaging or Interactive Chat to Potential Enrollees Visiting the College Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

7.21. Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website

7.22. Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Public or Private Status of the College

7.23. Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Level of Full Time Equivalent Enrollment

7.24. Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the College Website, Broken Out by Type of College

7.25. Percentage of Colleges in the Sample that Enable Applicants to Receive Admission Decisions through the Website, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

7.26. Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website

7.27. Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken

7.28. Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Level Of Full Time Equivalent Enrollment

7.29. Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Type Of College

7.30. Mean, Median, Minimum And Maximum Percentage Of The Total Applications Received By The College That Come Through The College Website, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

7.31. Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?

7.32. Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Public Or Private Status Of The College

7.33. Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Level Of Full Time Equivalent Enrollment

7.34. Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Type Of College

7.35. Does The College Website Include 'Personalization' Features That Enable Visitors To The Website To Register Their Concerns And Preferences So That The Website 'Recognizes' Them At Their Next Visit And Presents To Them Website Features Geared To Their Interests?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

8. CHAPTER EIGHT: BLOGS & COLLEGE MARKETING 102

8.1. Has The College Ever Systematically Studied What Was Being Said About It On Blogs?

8.2. Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out By Public Or Private Status Of The College

8.3. Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out by Level of Full Time Equivalent Enrollment

8.4. Has The College Ever Systematically Studied What Was Being Said About It On

Blogs?, Broken Out By Type Of College

8.5. Has The College Ever Systematically Studied What Was Being Said About It On Blogs?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

8.6. Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?

8.7. Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Public or Private Status of the College

8.8. Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Level of Full Time Equivalent Enrollment

8.9. Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Type of College

8.10. Within the Next Year Does the College Plan to Systematically Study What is Being Said About it on Blogs?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

8.11. Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?

8.12. Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out by Public or Private Status of the College

8.13. Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Level Of Full Time Equivalent Enrollment

8.14. Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Type Of College

8.15. Does The College Publish Its Own Blog Aimed At Providing Information To Applicants And Potential Applicants?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

8.16. To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?

8.17. To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Public Or Private Status Of The College

8.18. To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Level Of Full Time Equivalent Enrollment

8.19. To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To

Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Type Of College

8.20. To Your Knowledge Is Anyone On The College Enrollment, Marketing, Public Relations Or Admissions Staff Assigned The Role Of Responding To Comments About The College Or Otherwise Providing Information About The College To Bloggers?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

8.21. Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers

8.22. Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Public or Private Status of the College

8.23. Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Level of Full Time Equivalent Enrollment

8.24. Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Type of College

8.25. Mean, Median, Minimum and Maximum Staff Time in Hours Per Month Spent Responding to Bloggers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9. CHAPER NINE: SPENDING ON WEB MARKETING

9.1. Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $)

9.2. Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Public or Private Status of the College

9.3. Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Level of Full Time Equivalent Enrollment

9.4. Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year(in $) , Broken Out by Type of College

9.5. Mean, Median, Minimum and Maximum Spending for Web Banner Ads in the Past Year (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9.6. Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $)

9.7. Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Public or Private Status of the College

9.8. Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Level of Full Time Equivalent Enrollment

9.9. Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Type of College

9.10. Mean, Median, Minimum and Maximum Spending on Website Sponsorships in the Past Year (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9.11. Mean, Median, Minim Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $)

9.12. Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Public or Private Status of the College

9.13. Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Level of Full Time Equivalent Enrollment

9.14. Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Type of College

9.15. Mean, Median, Minimum and Maximum Spending on Search Engine Placement Enhancement (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9.16. Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $)

9.17. Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Public or Private Status of the College

9.18. Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Level of Full Time Equivalent Enrollment

9.19. Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Type of College

9.20. Mean, Median, Minimum and Maximum Spending on Opt-In Email Broadcasts for Marketing Purposes (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9.21. Mean, Median, Minimum and Maximum Spending on Previously Unspecified Forms of Online Marketing (in $)

9.22. Mean, Median, Minimum and Maximum Spending on Previously Unspecified Forms of Online Marketing (in $), Broken Out by Public or Private Status of the College

9.23. Does the College Regularly Send Email Messages About New Programs to Alumni?

9.24. Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out by Public or Private Status of the College

9.25. Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By Level Of Full Time Equivalent Enrollment

9.26. Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By type of College

9.27. Does The College Regularly Send Emails About New Programs To Alumni?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

9.28. Does The College Use Any Of The Paid Advertising Services Offered By Google?

9.29. Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out By Public Or Private Status Of The College

9.30. Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out By Level Of Full Time Equivalent Enrollment

9.31. Does The College Use Any Of The Paid Advertising Services Offered By Google?, Broken Out by Type of College

9.32. Does The College Use Any Of The Paid Advertising Services Offered By Google, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

9.33. Does The College Use Any Of The Paid Advertising Services Offered By Yahoo?

9.34. Does the College Use Any of the Paid Advertising Services Offered by Yahoo?, Broken Out by Public or Private Status of the College

9.35. Does the College Use Any of the Paid Advertising Services Offered by Yahoo?, Broken Out by Level of Full Time Equivalent Enrollment

9.36. Does the College Use Any of the Paid Advertising Services Offered by Yahoo?,Broken Out by Type of College

9.37. Does The College Use Any Of The Paid Advertising Services Offered By Yahoo?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

9.38. Does The College Use Any Of The Paid Advertising Services Offered By America Online?

9.39. Does The College Use Any Of The Paid Advertising Services Offered By MSN?

9.40. Does The College Use Any Of The Paid Advertising Services Offered By Any Search Engine Not Previously Cited?

9.41. Does The College Use Any Of The Paid Advertising Services Offered By Any Search Engine Not Previously Cited?, Broken Out By Public Or Private Status Of The College

9.42. Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Level of Full Time Equivalent Enrollment

9.43. Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Type of College

9.44. Does the College Use Any of the Paid Advertising Services Offered by Any Search Engine Not Previously Cited?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

9.45. Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles (In $)

9.46. Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles (In $),Broken Out By Public Or Private Status Of The College

9.47. Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles, Broken Out By Level Of Full Time Equivalent Enrollment

9.48. Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles, Broken Out By Type Of College

9.49. Mean, Median, Minimum And Maximum Percentage Of College Marketing Budget Spent On All Forms Of Online Advertising Including Website Development, Email Newsletters, Blogs, Search Engine Optimization, Site Sponsorship And Ads, Podcasts, Electronic Press Release Services, And Other Online Marketing Vehicles , Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

9.50. Trend in College Spending for Online Marketing Over the Past Two Years

9.51. Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Public or Private Status of the College

9.52. Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment

9.53. Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Type of College

9.54. Trend in College Spending for Online Marketing Over the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

10. CHAPTER TEN: USE OF PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES

10.1. Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?

10.2. Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Public Or Private Status Of The College

10.3. Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Level Of Full Time Equivalent Enrollment

10.4. Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Type Of College

10.5. Has The College Used Any Public Relations Agency Within The Past Two Years For Projects Related To Student Recruitment Or Retention?, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

10.6. Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years

10.7. Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Public or Private Status of the College

10.8. Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment

10.9. Percentage of Colleges that Have Used an Advertising Agency Within the Past Two Years, Broken Out by Type of College

10.10. Percentage of Colleges that Have Used an Advertising Agency Within the Past

Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

10.11. Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years

10.12. Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Public or Private Status of the College

10.13. Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment

10.14. Percentage of Colleges that Have Used a Market Research Firm Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

10.15. Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years

10.16. Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Public or Private Status of the College

10.17. Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment

10.18. Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Type of College

10.19. Percentage of Colleges that Have Used a Marketing Consultancy Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

10.20. Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years

10.21. Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Public or Private Status of the College

10.22. Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Level of Full Time Equivalent Enrollment

10.23. Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Type of College

10.24. Percentage of Colleges that Have Contracted for Marketing Assistance not Previously Specified Within the Past Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11. CHAPTER ELEVEN: SPENDING ON PUBLIC RELATIONS AGENCIES, ADVERTISING AGENCIES, MARKET RESEARCH FIRMS AND OTHER MARKETING ORIENTED CONSULTANCIES

11.1. Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention(in $)

11.2. Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Public or Private Status of the College

11.3. Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Level of Full Time Equivalent Enrollment

11.4. Mean, Median, Minimum and Maximum Annual Spending on Public Relations Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Type of College

11.5. Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $)

11.6. Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Public or Private Status of the College

11.7. Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Level of Full Time Equivalent Enrollment

11.8. Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Type of College

11.9. Mean, Median, Minimum and Maximum Annual Spending on Advertising Agencies for Projects Related to Student Recruitment or Retention (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.10. Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $)

11.11. Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Public or Private Status of the College

11.12. Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms(in $), Broken Out by Level of Full Time Equivalent Enrollment

11.13. Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Type of College

11.14. Mean, Median, Minimum and Maximum Annual Spending on Market Research Firms (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.15. Mean, Median, Minimum and Maximum Annual Spending on Marketing Consultancies Not Previously Cited (in $)

11.16. Mean, Median, Minimum and Maximum Annual Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Public or Private Status of the College

11.17. Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Level of Full Time Equivalent Enrollment

11.18. Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Type of College

11.19. Mean, Median, Minimum and Maximum Spending on Marketing Consultancies Not Previously Cited (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.20. Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years

11.21. Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Public or Private Status of the College

11.22. Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment

11.23. Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Type of College

11.24. Percentage of Colleges in the Sample that Plan to Use a Public Relations Firm for the Purpose of Student Recruitment or Retention Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.25. Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years

11.26. Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College

11.27. Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment

11.28. Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College

11.29. Percentage of Colleges in the Sample that Plan to Use an Advertising Agency for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.30. Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years

11.31. Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College

11.32. Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment

11.33. Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College

11.34. Percentage of Colleges in the Sample that Plan to Use a Market Research Firm for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.35. Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years

11.36. Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Public or Private Status of the College

11.37. Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment

11.38. Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Type of College

11.39. Percentage of Colleges in the Sample that Plan to Use a Marketing Consultancy for the Purpose of Student Retention or Recruitment Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

11.40. Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $)

11.41. Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out By Public or Private Status of the College

11.42. Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Level of Full Time Equivalent Enrollment

11.43. Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Type of College

11.44. Mean, Median, Minimum And Maximum College Spending In The Past Year On Reports, Studies, Newsletters, Seminars, Conferences And Other Products Primarily Focused On Teaching or Informing About College Marketing Issues (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12. CHAPTER TWELVE: TRENDS IN COLLEGE NEWSPAPER & MAGAZINE ADVERTISING FOR RECRUITMENT

12.1. Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year

12.2. Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Public or Private Status of the College

12.3. Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment

12.4. Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Type of College

12.5. Percentage of Colleges that Have Advertised in High School Newspapers in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.6. Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers

12.7. Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Public or Private Status of the College

12.8. Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Level of Full Time Equivalent Enrollment

12.9. Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Type of College

12.10. Percentage of Colleges that have Advertised in the Past Year in Other Colleges’ Student Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.11. Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers

12.12. Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Public or Private Status of the College

12.13. Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Level of Full Time Equivalent Enrollment

12.14. Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Type of College

12.15. Percentage of Colleges that have Advertised in the Past Year in Weekly Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.16. Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers

12.17. Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Public or Private Status of the College

12.18. Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Level of Full Time Equivalent Enrollment

12.19. Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Type of College

12.20. Percentage of Colleges that have Advertised in the Past Year in Alternative Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.21. Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers

12.22. Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Public or Private Status of the College

12.23. Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Level of Full Time Equivalent Enrollment

12.24. Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Type of College

12.25. Percentage of Colleges that have Advertised in the Past Year in Daily Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.26. Advertising in Print Vs. Online Versions of Newspapers

12.27. Advertising in Print Vs. Online Versions of Newspapers, Broken Out by Public or Private Status of the College

12.28. Advertising in Print Vs. Online Versions of Newspapers, Broken Out by Level of Full Time Equivalent Enrollment

12.29. Advertising in Print Vs. Online Versions of Newspapers Broken Out by Type of College

12.30. Advertising in Print Vs. Online Versions of Newspapers, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

12.31. Trend in the Volume of Newspaper Advertising

12.32. Trend in the Volume of Newspaper Advertising, Broken Out by Public or Private Status of the College

12.33. Trend in the Volume of Newspaper Advertising, Broken Out by Level of Full Time Equivalent Enrollment

12.34. Trend in the Volume of Newspaper Advertising, Broken Out by Type of College

12.35. Trend in the Volume of Newspaper Advertising, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

13. CHAPTER THIRTEEN: THE COLLEGE MAGAZINE AS A MARKETING VEHICLE

13.1. Does The College Publish Its Own Magazine?

13.2. Does The College Publish Its Own Magazine?, Broken Out by Public or Private Status of the College

13.3. Does The College Publish Its Own Magazine?, Broken Out by Level of Full Time Equivalent Enrollment

13.4. Does The College Publish Its Own Magazine?, Broken Out by Type of College

13.5. Does The College Publish Its Own Magazine?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

13.6. Outsourcing Vs. In-House Production of the College Magazine

13.7. Outsourcing Vs. In-House Production of the College Magazine, Broken Out by Public or Private Status of the College

13.8. Outsourcing Vs. In-House Production of the College Magazine, Broken Out by Level of Full Time Equivalent Enrollment

13.9. Outsourcing Vs. In-House Production of the College Magazine, Broken Out by Type of College

13.10. Outsourcing Vs. In-House Production of the College Magazine, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

13.11. Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $)

13.12. Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $), Broken Out by Public or Private Status of the College

13.13. Mean, Median, Minimum and Maximum Annual Budget for the College’s Marketing-Oriented Magazine (in $), Broken Out by Level of Full Time Equivalent Enrollment

14. CHAPTER FOURTEEN: SPONSORED CAMPUS VISITS AND OUTREACH TO GUIDANCE COUNSELORS

14.1. Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?

14.2. Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out By Public Or Private Status Of The College

14.3. Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Level of Full Time Equivalent Enrollment

14.4. Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Type of College

14.5. Does The College Pay Student Expenses For Select Groups Of Particularly Desirable Students To Visit The Campus?, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

14.6. Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $)

14.7. Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Public or Private Status of the College

14.8. Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Level of Full Time Equivalent Enrollment

14.9. Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Type of College

14.10. Mean, Median, Minimum and Maximum College Spending on Sponsored Campus Visits (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

14.11. Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year

14.12. Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Public or Private Status of the College

14.13. Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Level of Full Time Equivalent Enrollment

14.14. Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Type of College

14.15. Mean, Median, Minimum and Maximum Number of Visits to High School Guidance Counselors Made by the College Marketing Staff in the Past Year, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

14.16. Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?

14.17. Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Public or Private Status of the College

14.18. Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Level of Full Time Equivalent Enrollment

14.19. Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Type Of College

14.20. Does The College Use An Opt-In Email Broadcast To Announce New College Programs, Tours And Other Admissions-Related Information To High School Guidance Counselors or Others Who Impact The Admissions Process?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15. CHAPTER FIFTEEN: TRENDS IN COLLEGE RADIO AND TELEVISON ADVERTISING FOR RECRUITMENT

15.1. Percentage of Colleges in the Sample that have Ever Advertised on the Radio

15.2. Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Public or Private Status of the College

15.3. Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Level of Full Time Equivalent Enrollment

15.4. Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Type of College

15.5. Percentage of Colleges in the Sample that have Ever Advertised on the Radio, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.6. Percentage of Colleges in the Sample that Currently Advertise on the Radio

15.7. Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Public or Private Status of the College

15.8. Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Level of Full Time Equivalent Enrollment

15.9. Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Type of College

15.10. Percentage of Colleges in the Sample that Currently Advertise on the Radio, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.11. Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years

15.12. Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Public or Private Status of the College

15.13. Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Level of Full Time Equivalent Enrollment

15.14. Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Type of College

15.15. Percentage of Colleges that Plan to Advertise on the Radio Within the Next Two Years, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.16. Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads

15.17. Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Public or Private Status of the College

15.18. Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Level of Full Time Equivalent Enrollment

15.19. Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Type of College

15.20. Mean, Median, Minimum and Maximum Number of Radio Stations On Which the College has Run Its Ads, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.21. Attractiveness of Radio Music Programming as an Advertising Channel for the College

15.22. Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College

15.23. Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment

15.24. Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Type of College

15.25. Attractiveness of Radio Music Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.26. Attractiveness of Radio Sports Programming as an Advertising Channel for the College

15.27. Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College

15.28. Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment

15.29. Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Type of College

15.30. Attractiveness of Radio Sports Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.31. Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College

15.32. Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Public or Private Status of the College

15.33. Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Level of Full Time Equivalent Enrollment

15.34. Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Type of College

15.35. Attractiveness of Radio Talk Show Programming as an Advertising Channel for the College, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.36. Percentage Of Colleges That Have Advertised On Satellite Radio Within The Past Two Years?

15.37. Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years

15.38. Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Public Or Private Status Of The College

15.39. Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Level Of Full Time Equivalent Enrollment

15.40. Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Type of College

15.41. Percentage Of Colleges That Have Advertised On Cable Television Within The Past Two Years, Broken Out By Percentage Of Applicants To The College Who Live Within 75 Miles Of The Campus

15.42. Percentage of Colleges that have Advertised in the Past Year on National Network Television

15.43. Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Public or Private Status of the College

15.44. Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Level of Full Time Equivalent Enrollment

15.45. Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Type of College

15.46. Percentage of Colleges that have Advertised in the Past Year on National Network Television, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.47. Percentage Of Colleges That Have Advertised On Local Network Television Within The Past Two Years

15.48. Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Public or Private Status of the College

15.49. Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Level of Full Time Equivalent Enrollment

15.50. Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Type of College

15.51. Percentage of Colleges that have Advertised in the Past Year on Local Network Television, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

15.52. Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups On A Regular Basis

15.53. Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis , Broken Out by Public or Private Status of the College

15.54. Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis , Broken Out by Level of Full Time Equivalent Enrollment

15.55. Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis, Broken Out by Type of College

15.56. Percentage of Colleges in the Sample that Formally Survey Any of the Following Groups on a Regular Basis, Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

16. CHAPTER SIXTEEN: USE OF BILLBOARDS IN COLLEGE MARKETING 165

16.1. Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?

16.2. Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Public Or Private Status Of The College

16.3. Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Level of Full Time Equivalent Enrollment

16.4. Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Type of College

16.5. Has The College Ever Advertised On Billboards For The Purpose Of Attracting Students?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

16.6. Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students

16.7. Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out by Public or Private Status of the College

16.8. Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Level of Full Time Equivalent Enrollment

16.9. Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Type of College

16.10. Does The College Currently Advertise On Billboards For The Purpose Of Attracting Students?, Broken Out By Percentage of Applicants to the College Who Live Within 75 Miles of the Campus

16.11. Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $)

16.12. Mean, Median, Minimum and Maximum spending in the past year on advertising on billboards for the purpose of attracting students (in $), Broken Out by Public or Private Status of the College

16.13. Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Level of Full Time Equivalent Enrollment

16.14. Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Type of College

16.15. Mean, Median, Minimum And Maximum Spending In The Past Year On Advertising On Billboards For The Purpose Of Attracting Students (in $), Broken Out by Percentage of Applicants to the College Who Live Within 75 Miles of the Campus