College Alumni Relations Benchmarks

TABLE OF CONTENTS

LIST OF TABLES

PARTICIPANTS

CHARACTERISTICS OF THE SAMPLE

SUMMARY OF MAIN FINDINGS

Employment in Alumni Affairs Compared to Institutional Advancement

Ratio of Number of Total Alumni to Number of Employees in the Alumni Affairs Office

Ratio of Number of Total Alumni to Number of Employees in the Office of Institutional Advancement

Differences in Economies of Scale in the Alumni Office and the Office of Institutional Advancement

Level of Cooperation Between the Alumni Affairs Office & The Office of Institutional Advancement

Trends in the Overall Budget for the Alumni Office

Spending on Travel

Employment Outlook for the Alumni Affairs Office

Level of Centralization of the Alumni Affairs Effort

Royalties from Alumni Credit Cards

Revenue from all Financing Vehicles Furnished to Alumni

Insurance Plans for Alumni

Revenue from the Provision of Insurance Plans to Alumni

Cost of Telephone Solicitation to Prospect for Alumni Contributions

Percentage of Alumni Who Have Ever Made a Financial Contribution to the College

Alumni Reunions

Alumni Associations and Regional Alumni Clubs

College Spending to Support Alumni Clubs

Blogs & Listservs Maintained by Alumni Clubs

Alumni Access to the College Library’s Databases

Alumni Mentoring Programs

Percentage of Alumni for Whom the Alumni Office has a Working Email Address

Alumni Office Policies Regarding the Frequency of Email Contact with Alumni

Rate of Unique and Total “Opens” on Email Campaigns to Alumni

Alumni Office Presence on Social Networking Websites

Percentage of Colleges that Publish an Alumni Magazine

Number of Alumni Publications

Cost of Alumni Publications

Impact of the Internet on the Use of Print Versions of Alumni Publications

Maintenance of a Listserv by College Alumni Offices

Percentage of Alumni Offices that Host an Online Community

Level of Involvement of Different Types of Alumni in Alumni Affairs

Percentage of College Alumni Offices that Maintain Databases of Parents or Grandparents of

Alumni

Methods Used by Alumni Offices to Collect Email Addresses of Alumni

Alumni Office Staff Time Spent on Online Marketing and other Online Tasks Related to

Alumni Relations

SECTION ONE: EMPLOYMENT & BUDGET BENCHMARKS FOR THE ALUMNI OFFICE

SECTION TWO: ALUMNI CREDIT CARDS

SECTION THREE: INSURANCE PROGRAMS OFFERED TO ALUMNI BY THE ALUMNI OFFICE

SECTION FOUR: USE OF TELEPHONE SOLICITATION TO RAISE MONEY FROM ALUMNI

SECTION FIVE: PERCENTAGE OF ALUMNI WHO HAVE EVER MADE A FINANCIAL CONTRIBUTION TO THE COLLEGE

SECTION SIX: ALUMNI REUNIONS

SECTION SEVEN: ALUMNI ASSOCIATIONS & CLUBS

SECTION EIGHT: ALUMNI MENTORING PROGRAMS

SECTION NINE: OBTAINING AND USING ALUMINI EMAIL ADDRESSES

SECTION TEN: USE OF SOCIAL NETWORKING SITES ON THE INTERNET

SECTION ELEVEN: THE ALUMNI MAGAZINE AND OTHER ALUMNI PUBLICATIONS

SECTION TWELVE: LEVEL OF ALUMNI INVOLVEMENT IN ALUMNI AFFAIRS

SECTION THIRTEEN: METHODS FOR COLLECTING ALUMNI CONTACT INFORMATION

CHAPTER FOURTEEN: TIME SPENT E-MARKETING TO ALUMNI

SOME OTHER REPORTS FROM PRIMARY RESEARCH GROUP

LIST OF TABLES

Table A Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College

Table B Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out by Type of College

Table C Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out for Public and Private Colleges

Table D Mean, Median, Minimum and Maximum Full Time Equivalent Enrollment of the College, Broken Out by Size of College’s Total Alumni Population

Table E Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive

Table F Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out by Type of College

Table G Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out for Public and Private Colleges

Table H Mean, Median, Minimum and Maximum Estimated Number of Alumni Currently Alive, Broken Out by Size of College’s Total Alumni Population

Table 1 - 1 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations

Table 1 - 2 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out by Type of College

Table 1 - 3 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out for Public and Private College

Table 1 - 4 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the College Office of Alumni Relations, Broken Out by Size of College’s Total Alumni Population

Table 1 - 5 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees Who Work in the Office of Institutional Advancement

Table 1 - 6 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out by Type of College

Table 1 - 7 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out for Public and Private Colleges

Table 1 - 8 Mean, Median, Minimum and Maximum Number of Full Time Equivalent Employees in the Office of Institutional Advancement, Broken Out by Size of College’s Total Alumni Population

Table 1 - 9 Relationship between Alumni Affairs and other fundraising offices such as Office of Institutional Advancement

Table 1 - 10 Relationship between Alumni Affairs Office and other fundraising offices at the institution such as the Office of Institutional Advancement, Broken Out by Type of College

Table 1 - 11 Relationship between Alumni Affairs and other fundraising offices such as Office of Institutional Advancement, Broken Out by Public and Private Colleges

Table 1 - 12 Relationship between Alumni Affairs and other fundraising offices such as Office of Institutional Advancement at College, Broken Out by Size of College’s Total Alumni Population

Table 1 - 13 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year (in $)

Table 1 - 14 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out by Type of College

Table 1 - 15 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out for Public and Private Colleges

Table 1 - 16 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Staff in the Past Year, Broken Out by Size of College’s Total Alumni Population

Table 1 - 17 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year (in $)

Table 1 - 18 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out by Type of College

Table 1 - 19 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out for Public and Private Colleges

Table 1 - 20 Mean, Median, Minimum and Maximum Spending on Travel for Alumni Office Volunteers in the Past Year, Broken Out by Size of College’s Total Alumni Population

Table 1 - 21 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries (in $)

Table 1 - 22 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Type of College

Table 1 - 23 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Public and Private Colleges

Table 1 - 24 Mean, Median, Minimum and Maximum Overall Budget for the Alumni Office, Including Salaries, Broken Out by Size of College’s Total Alumni Population

Table 1 - 25 Employment Trends at the Alumni Affairs Office Over the Past Two Years

Table 1 - 26 Employment Trends in the Alumni Affairs Office Over the Past Two Years, Broken Out by Type of College

Table 1 - 27 Employment Trends in the Alumni Affairs Office Over the Past Two Years, Broken Out by Public and Private Colleges

Table 1 - 28 Employment Trends in the Alumni Affairs Office Over the Past Two Years, Broken Out by Size of College’s Total Alumni Population

Table 1 - 29 Level of Central Control of the Alumni Relations Effort

Table 1 - 30 Level of Central Control of the Alumni Relations Effort, Broken Out by Type of College

Table 1 - 31 Level of Central Control of the Alumni Relations Effort, Broken Out for Public and Private College

Table 1 - 32 Level of Central Control of the Alumni Relations Effort, Broken Out by Size of the College’s Total Alumni Population

Table 2 - 1 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer Cards)

Table 2 - 2 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer such cards), Broken Out by Type of College

Table 2 - 3 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer such cards), Broken Out for Public and Private College

Table 2 - 4 Mean, Median, Minimum and Maximum Percentage of Alumni that Have an Alumni Credit Card (Universe of Colleges that Offer such cards), Broken Out by Size of the College’s Total Alumni Population

Table 2 - 5 Mean, Median, Minimum and Maximum Earnings on Royalties from Alumni Credit Cards (in $)

Table 2 - 6 Mean, Median, Minimum and Maximum Earnings On Royalties from Alumni Credit Cards, Broken Out by Type of College

Table 2 - 7 Mean, Median, Minimum and Maximum Earnings On Royalties from Alumni Credit Cards, Broken Out by Public and Private Colleges

Table 2 - 8 Trend in Alumni Office Earnings from Financing Vehicles for Alumni

Table 2 - 9 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out by Type of College

Table 2 - 10 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out for Public and Private Colleges Table 2 - 11 Trend in Alumni Office Earnings from Financing Vehicles for Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 1 Percentage of Alumni Offices that Offer Life Insurance to Alumni

Table 3 - 2 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out by Type of College

Table 3 - 3 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out for Public and Private Colleges

Table 3 - 4 Percentage of Alumni Offices that Offer Life Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 5 Percentage of Alumni Offices that Offer Auto Insurance to Alumni

Table 3 - 6 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out by Type of College

Table 3 - 7 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out for Public and Private Colleges

Table 3 - 8 Percentage of Alumni Offices that Offer Auto Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 9 Percentage of Alumni Offices that Offer Medical Insurance to Alumni

Table 3 - 10 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out by Type of College

Table 3 - 11 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out for Public and Private Colleges

Table 3 - 12 Percentage of Alumni Offices that Offer Medical Insurance to Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 3 - 13 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni

Table 3 - 14 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out by Type of College

Table 3 - 15 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out for Public and Private Colleges

Table 3 - 16 Percentage of Alumni Offices that Offer Professional/Liability Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 17 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni

Table 3 - 18 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out by Type of College

Table 3 - 19 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out for Public and Private Colleges

Table 3 - 20 Percentage of Alumni Offices that Offer Home or Fire Insurance to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 21 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni (in $) (Universe of all colleges including those that do not offer insurance to alumni)

Table 3 - 22 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 23 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Type of College

Table 3 - 24 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out for Public and Private Colleges

Table 3 - 25 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Broken Out by Size of College’s Total Alumni Population

Table 3 - 26 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Universe of Colleges that Offer Insurance to Alumni

Table 3 - 27 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Universe of Colleges that Offer Insurance to Alumni, Broken Out by Size of the College’s Total Alumni Population

Table 3 - 28 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Universe of Colleges that Offer Insurance to Alumni, Broken Out by Type of College

Table 3 - 29 Mean, Median, Minimum and Maximum Earnings from Insurance Plans Offered to Alumni, Universe of Colleges that Offer Insurance to Alumni, Broken Out by Public or Private Status of the College

Table 3 - 30 Mean, Median, Minimum and Maximum Number of Direct Mail Pieces Individually

Designed and Sent by the College Alumni Office in the Past Year

Table 3 - 31 Mean, Median, Minimum and Maximum Number of Direct Mail Pieces Individually Designed and Sent by the College Alumni Office in the Past Year, Broken Out by Size of the College’s Total Alumni Population

Table 3 - 32 Mean, Median, Minimum and Maximum Number of Direct Mail Pieces Individually Designed and Sent by the College Alumni Office in the Past Year , Broken Out by Type of College

Table 3 - 33 Mean, Median, Minimum and Maximum Number of Direct Mail Pieces Individually Designed and Sent by the College Alumni Office in the Past Year, Broken Out for Public and Private College

Table 3 - 34 Mean, Median, Minimum and Maximum Total Number of Direct Mail Pieces Mailed in the Past Year by the College Alumni Affairs Office

Table 3 - 35 Mean, Median, Minimum and Maximum Total Number of Direct Mail Pieces Mailed in the Past Year by the College Alumni Affairs Office, Broken Out by Size of the College’s Total Alumni Population

Table 4 - 1 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni

Table 4 - 2 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out by Type of College

Table 4 - 3 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out for Public and Private Colleges

Table 4 - 4 Percentage of Colleges Use Telephone Solicitation to Ask for Support from Alumni, Broken Out by Size of College’s Total Alumni Population

Table 4 - 5 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year (in $)

Table 4 - 6 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out by Type of College

Table 4 - 7 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out for Public and Private Colleges

Table 4 - 8 Mean, Median, Minimum and Maximum Spending on Telephone Solicitation in the Past Year, Broken Out by Size of College’s Total Alumni Population

Table 5 - 1 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College

Table 5 - 2 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out by Type of College

Table 5 - 3 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out for Public and Private Colleges

Table 5 - 4 Mean, Median, Minimum and Maximum Percentage of Alumni Currently Alive that have Ever Made a Financial Contribution to the College, Broken Out by Size of College’s Total Alumni Population

Table 6 - 1 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year (in $)

Table 6 - 2 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out by Type of College

Table 6 - 3 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out for Public and Private Colleges

Table 6 - 4 Mean, Median, Minimum and Maximum College Budget for all Alumni Reunions in the Past Year, Broken Out by Size of College’s Total Alumni Population

Table 6 - 5 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion

Table 6 - 6 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out by Type of College

Table 6 - 7 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out for Public and Private Colleges

Table 6 - 8 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 5-Year Reunion, Broken Out by Size of College’s Total Alumni Population

Table 6 - 9 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion

Table 6 - 10 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out by Type of College

Table 6 - 11 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out for Public and Private Colleges

Table 6 - 12 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 10-Year Reunion, Broken Out by Size of College’s Total Alumni Population

Table 6 - 13 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion Table 6 - 14 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out by Type of College

Table 6 - 15 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out for Public and Private Colleges

Table 6 - 16 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 20-Year Reunion, Broken Out by Size the College’s Total Alumni Population

Table 6 - 17 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion

Table 6 - 18 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Type of College

Table 6 - 19 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Public and Private Colleges

Table 6 - 20 Mean, Median, Minimum and Maximum Alumni Participation Rate at the College’s Last 30-Year Reunion, Broken Out by Size of College’s Total Alumni Population

Table 6 - 21 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years

Table 6 - 22 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Type of College

Table 6 - 23 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Public and Private Colleges

Table 6 - 24 Percentage of Colleges that have a Reunion for Alumni Who Graduated Within the Past Two Years, Broken Out by Size of College’s Total Alumni Population

Table 7 - 1 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations

Table 7 - 2 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out by Type of College

Table 7 - 3 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out for Public and Private Colleges

Table 7 - 4 Percentage of Colleges with Dues Paying and or Non-Dues Paying Alumni Associations, Broken Out by Size of College’s Total Alumni Population

Table 7 - 5 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College

Table 7 - 6 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out by Type of College

Table 7 - 7 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out for Public and Private Colleges

Table 7 - 8 Mean, Median, Minimum and Maximum Number of Regional Alumni Clubs Maintained by the College, Broken Out by Size of College’s Total Alumni Population

Table 7 - 9 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs

Table 7 - 10 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out by Type of College

Table 7 - 11 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out for Public and Private Colleges

Table 7 - 12 Percentage of Colleges that Provide Operating Funds to their Regional Alumni Clubs, Broken Out by Size of College’s Total Alumni Population

Table 7 - 13 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs (in $)

Table 7 - 14 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out by Type of College

Table 7 - 15 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out for Public and Private Colleges

Table 7 - 16 Mean, Median, Minimum and Maximum Annual Spending to Support Alumni Clubs, Broken Out by The Size of the College’s Total Alumni Population

Table 7 - 17 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs

Table 7 - 18 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out by Type of College

Table 7 - 19 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out for Public and Private Colleges

Table 7 - 20 Percentage of Colleges that Provide Promotional Materials to Alumni Clubs, Broken Out by size of College’s Total Alumni Population

Table 7 - 21 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments*) (in $)

Table 7 - 22 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments), Broken Out by Type of College

Table 7 - 23 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments in current or prior years), Broken Out for Public and Private Colleges

Table 7 - 24 Mean, Median, Minimum and Maximum Annual Spending for the Provision of Promotional Materials to the Alumni Clubs (Universe of Colleges that Make Such Payments in current or prior years), Broken Out by Size of College’s Total Alumni Population

Table 7 - 25 Mean, Median, Minimum and Maximum Percentage of Alumni Clubs that have their own Blog, Listserv, or other Internet Vehicle for Member Communication

Table 7 - 26 Mean, Median, Minimum and Maximum Percentage of Alumni Clubs that Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out By Type Of College

Table 7 - 27 Mean, Median, Minimum And Maximum Percentage Of Alumni Clubs That Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out For Public And Private Colleges

Table 7 - 28 Mean, Median, Minimum And Maximum Percentage Of Alumni Clubs That Have Their Own Blog, Listserv, Or Other Internet Vehicle For Member Communication, Broken Out By Size Of The College’s Total Alumni Population

Table 7 - 29 Percentage of Colleges that Give Alumni Access to the College Library’s Databases

Table 7 - 30 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out by Type of College

Table 7 - 31 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out for Public and Private Colleges

Table 7 - 32 Percentage of Colleges that Give Alumni Access to the College Library’s Databases, Broken Out by Size of College’s Total Alumni Population

Table 8 - 1 Percentage of Colleges that Offer an Alumni Mentoring Program

Table 8 - 2 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out by Type of College

Table 8 - 3 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out for Public and Private Colleges

Table 8 - 4 Percentage of Colleges that Offer an Alumni Mentoring Program, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 1 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address

Table 9 - 2 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out by Type of College

Table 9 - 3 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges

Table 9 - 4 Mean, Median, Minimum and Maximum Percentage of Total College Alumni for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 5 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years and for Whom the College has a Workable Email Address

Table 9 - 6 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out by Type of College

Table 9 - 7 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges

Table 9 - 8 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Within the Past Five Years for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 9 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address

Table 9 - 10 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College

Table 9 - 11 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges

Table 9 - 12 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Five to Ten Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 13 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address

Table 9 - 14 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College

Table 9 - 15 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges

Table 9 - 16 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated Ten to Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 17 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address

Table 9 - 18 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by Type of College

Table 9 - 19 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out for Public and Private Colleges

Table 9 - 20 Mean, Median, Minimum and Maximum Percentage of Total College Alumni Who Graduated More than Twenty Years Ago for Whom the College has a Workable Email Address, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 21 Restrictions on the Frequency of Alumni Office Email Contact with Alumni

Table 9 - 22 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out by Type of College

Table 9 - 23 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out for Public and Private Colleges

Table 9 - 24 Restrictions on the Frequency of Alumni Office Email Contact with Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 9 - 25 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni

Table 9 - 26 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni, Broken Out by Type of College

Table 9 - 27 Mean, Median, Minimum and Maximum Rate of Unique Opens for the College’s Last Email Campaign to Alumni, Broken Out for Public and Private Colleges

Table 9 - 28 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni

Table 9 - 29 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni, Broken Out by Type of College

Table 9 - 30 Mean, Median, Minimum and Maximum Rate of Total Opens for the College’s Last Email Campaign to Alumni, Broken Out for Public and Private Colleges

Table 10 - 1 Percentage of College Alumni Affairs Offices with a Presence on MySpace.com

Table 10 - 2 Percentage of College Alumni Affairs Offices with a Presence on MySpace.com, Broken Out by Type of College

Table 10 - 3 Percentage of College Alumni Affairs Offices with a Presence on MySpace.com, Broken Out for Public and Private Colleges

Table 10 - 4 Percentage of College Alumni Affairs Offices with a Presence on MySpace.com, Broken Out by The Size of the College’s Total Alumni Population

Table 10 - 5 Percentage of College Alumni Affairs Offices with a Presence on Facebook.com

Table 10 - 6 Percentage of College Alumni Affairs Offices with a Presence on Facebook.com, Broken Out by Type of College

Table 10 - 7 Percentage of College Alumni Affairs Offices with a Presence on Facebook.com, Broken Out for Public and Private Colleges

Table 10 - 8 Percentage of College Alumni Affairs Offices with a Presence on Facebook.com, Broken Out by The Size of the College’s Total Alumni Population

Table 10 - 9 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com. 83

Table 10 - 10 Percentage of College Alumni Affairs Offices with a Presence on InCircle, Broken Out by Type of College

Table 10 - 11 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com, Broken Out for Public and Private Colleges

Table 10 - 12 Percentage of College Alumni Affairs Offices with a Presence on InCircle.com, Broken Out by Size of College’s Total Alumni Population

Table 11 - 1 Percentage of Colleges that Publish an Alumni Magazine

Table 11 - 2 Percentage of Colleges that Publish an Alumni Magazine, Broken Out by Type of College

Table 11 - 3 Percentage of Colleges that Publish an Alumni Magazine, Broken Out for Public and Private Colleges

Table 11 - 4 Percentage of Colleges that Publish an Alumni Magazine, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 5 Mean, Median, Minimum and Maximum Number of Total Issues Of All Alumni Magazines Published By The College

Table 11 - 6 Mean, Median, Minimum and Maximum Number of Total Issues of All Alumni Magazines Published By The College, Broken Out by Type of College

Table 11 - 7 Mean, Median, Minimum and Maximum Number of Total Issues of All Alumni Magazines Published By The College, Broken Out for Public and Private Colleges

Table 11 - 8 Mean, Median, Minimum and Maximum Number of Total Issues Of All Alumni Magazines Published By The College, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 9 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them. (in $)

Table 11 - 10 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out By Type Of College

Table 11 - 11 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out For Public And Private Colleges

Table 11 - 12 Mean, Median, Minimum And Maximum College Spending In The Past Year For Alumni Print Publications Including The Cost Of Developing, Designing, Writing, Printing, Promoting And Distributing Them, Broken Out By Size Of College’s Total Alumni Population

Table 11 - 13 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations

Table 11 - 14 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out by Type of College

Table 11 - 15 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out for Public and Private Colleges

Table 11 - 16 The Impact of Internet Communications & Marketing on the Use of Print Publications for Alumni Relations, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 17 Percentage of Colleges that Maintain a Listserv for Alumni

Table 11 - 18 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out by Type of College

Table 11 - 19 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out for Public and Private Colleges

Table 11 - 20 Percentage of Colleges that Maintain a Listserv for Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 21 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv

Table 11 - 22 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out by Type of College

Table 11 - 23 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out for Public and Private Colleges

Table 11 - 24 Mean, Median, Minimum and Maximum Number of Members of the College Alumni Listserv, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 25 Alumni Office Plans for the Print Format Alumni Directory

Table 11 - 26 Alumni Office Plans for the Print Format Alumni Directory, Broken Out by Type of College

Table 11 - 27 Alumni Office Plans for the Print Format Alumni Directory, Broken Out for Public and Private Colleges

Table 11 - 28 Alumni Office Plans for the Print Format Alumni Directory, Broken Out by The Size of the College’s Total Alumni Population

Table 11 - 29 Percentage of Colleges that Host an Alumni Online Community

Table 11 - 30 Percentage of Colleges that Host an Alumni Online Community, Broken Out by Type of College

Table 11 - 31 Percentage of Colleges that Host an Alumni Online Community, Broken Out for Public and Private Colleges

Table 11 - 32 Percentage of Colleges that Host an Alumni Online Community, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 1 Level of Involvement in Alumni Affairs of Alumni from the 1970’s

Table 12 - 2 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out by Type of College

Table 12 - 3 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out for Public and Private Colleges

Table 12 - 4 Level of Involvement in Alumni Affairs of Alumni from the 1970’s, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 5 Level of Involvement in Alumni Affairs of Alumni from the 1980’s

Table 12 - 6 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out by Type of College

Table 12 - 7 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out for Public and Private Colleges

Table 12 - 8 Level of Involvement in Alumni Affairs of Alumni from the 1980’s, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 9 Level of Involvement in Alumni Affairs of Alumni from the 1990’s

Table 12 - 10 Level of Involvement in Alumni Affairs of Alumni from the 1990’s, Broken Out by Type of College

Table 12 - 11 Alumni since the 1990's, Broken Out for Public and Private Colleges

Table 12 - 12 Alumni since the 1990's, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 13 Level of Involvement in Alumni Affairs of Alumni since Year 2000

Table 12 - 14 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out by Type of College

Table 12 - 15 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out for Public and Private Colleges

Table 12 - 16 Level of Involvement in Alumni Affairs of Alumni since Year 2000, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 17 Level of Involvement in Alumni Affairs of Male Alumni

Table 12 - 18 Level of Involvement in Alumni Affairs of Male Alumni , Broken Out by Type of College

Table 12 - 19 Level of Involvement in Alumni Affairs of Male Alumni, Broken Out for Public and Private Colleges

Table 12 - 20 Level of Involvement in Alumni Affairs of Male Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 21 Level of Involvement in Alumni Affairs of Female Alumni

Table 12 - 22 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out by Type of College

Table 12 - 23 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out for Public and Private Colleges

Table 12 - 24 Level of Involvement in Alumni Affairs of Female Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 25 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools

Table 12 - 26 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out by Type of College

Table 12 - 27 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out for Public and Private Colleges

Table 12 - 28 Level of Involvement in Alumni Affairs of Alumni of Graduate Schools, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 29 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs. 102

Table 12 - 30 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out by Type of College

Table 12 - 31 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out for Public and Private Colleges

Table 12 - 32 Level of Involvement in Alumni Affairs of Alumni of Undergraduate Programs, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 33 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs 103

Table 12 - 34 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out by Type of College

Table 12 - 35 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out for Public and Private Colleges

Table 12 - 36 Level of Involvement in Alumni Affairs of Alumni of Adult Education Programs, Broken Out by The Size of the College’s Total Alumni Population

Table 12 - 37 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni

Table 12 - 38 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out by Type of College

Table 12 - 39 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out for Public and Private Colleges

Table 12 - 40 Level of Involvement in Alumni Affairs of Law, Medical, Business School Alumni, Broken Out by The Size of the College’s Total Alumni Population

Table 13 - 1 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni . 106

Table 13 - 2 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni, Broken Out by Type of College

Table 13 - 3 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni, Broken Out for Public and Private Colleges

Table 13 - 4 Percentage of Alumni Offices that Maintain a Database of Parents of Alumni, Broken Out by Size of College’s Total Alumni Population

Table 13 - 5 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni

Table 13 - 6 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out by Type of College Column CM

Table 13 - 7 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out for Public and Private Colleges

Table 13 - 8 Percentage of Alumni Offices that Maintain a Database of Grandparents of Alumni, Broken Out by Size of College’s Total Alumni Population

Table 13 - 9 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations

Table 13 - 10 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by Type of College Table 13 - 11 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out for Public and Private Colleges

Table 13 - 12 Percentage of Alumni Offices that Collect Email Addresses by Requiring Email address for all Alumni-Related Website Registrations, Broken Out by The Size of the College’s Total Alumni Population

Table 13 - 13 Percentage of Alumni Offices that Periodically Send out Postcards Asking for Email Addresses

Table 13 - 14 Percentage of Alumni Offices that Periodically Send out Postcards Asking for Email Addresses, Broken Out by Type of College

Table 13 - 15 Percentage of Alumni Offices that Periodically Send out Postcards Asking for Email Addresses, Broken Out for Public and Private Colleges

Table 13 - 16 Percentage of Alumni Offices that Periodically Send out Postcards Asking for Email Addresses, Broken Out by The Size of the College’s Total Alumni Population

Table 13 - 17 Percentage of Alumni Offices that Ask Alumni Clubs to Periodically Update Email Lists

Table 13 - 18 Percentage of Alumni Offices that Ask Alumni Clubs to Periodically Update Email Lists, Broken Out by Type of College

Table 13 - 19 Percentage of Alumni Offices that that Ask Alumni Clubs to Periodically Update Email Lists, Broken Out for Public and Private Colleges

Table 13 - 20 Percentage of Alumni Offices that that Ask Alumni Clubs to Periodically Update Email Lists, Broken Out by The Size of the College’s Total Alumni Population

Table 13 - 21 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses

Table 13 - 22 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out by Type of College

Table 13 - 23 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out for Public and Private Colleges

Table 13 - 24 Percentage of Alumni Offices that Have Used a Commercial Service to Locate Alumni Email Addresses, Broken Out by Size of College’s Total Alumni Population

Table 13 - 25 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date

Table 13 - 26 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out by Type of College

Table 13 - 27 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out for Public and Private Colleges

Table 13 - 28 Percentage of Colleges that have used Alumnifinder to keep alumni lists up to date, Broken Out by The Size of the College’s Total Alumni Population

Table 13 - 29 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date

Table 13 - 30 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out by Type of College

Table 13 - 31 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out for Public and Private Colleges

Table 13 - 32 Percentage of Colleges that have used Ancestry.com to keep Alumni lists up to date, Broken Out by Size of College’s Total Alumni Population

Table 13 - 33 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date

Table 13 - 34 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out by Type of College

Table 13 - 35 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out for Public and Private Colleges

Table 13 - 36 Percentage of Colleges that have used Emailfinder.com to keep Alumni lists up to date, Broken Out by Size of College’s Total Alumni Population

Table 13 - 37 Percentage of Colleges that have used Reunion.com to keep Alumni lists up to date

Table 13 - 38 Percentage of Colleges that have used Reunion.com to keep Alumni lists up to date, Broken Out by Type of College

Table 13 - 39 Percentage Of Colleges That Have Used Reunion.Com To Keep Alumni Lists Up To Date, Broken Out For Public And Private Colleges

Table 13 - 40 Percentage Of Colleges That Have Used Reunion.Com To Keep Alumni Lists Up To Date, Broken Out By The Size Of The College’s Total Alumni Population

Table 13 - 41 Percentage Of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date

Table 13 - 42 Percentage Of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out By Type Of College

Table 13 - 43 Percentage of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out For Public And Private Colleges

Table 13 - 44 Percentage of Colleges That Have Used Services Not Previously Specified To Keep Alumni Lists Up To Date, Broken Out by The Size of the College’s Total Alumni Population

Table 14 - 1 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks

Table 14 - 2 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks, Broken Out By Type of College

Table 14 - 3 Number of Hours of Staff Time Spent in online tasks such as Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, developing web ads, and other online-related alumni tasks, Broken Out Broken Out for Public and Private Colleges

Table 14 - 4 Number Of Hours Of Staff Time Spent In Online Tasks Such As Editing The Website, Compiling And Sending Email Lists And Alumni E-Newsletters, Developing Web Ads, And Other Online-Related Alumni Tasks, Broken Out Size of College’s Total Alumni Population