Product Type: Market Research Report
Published by: Primary Research Group
Published: October 2003
Product Code: R180-86Description Marketing the College profiles the efforts of 14 institutions to market their undergraduate programs in tough times. Institutions profiled include: the State University of New York at Binghamton, Illinois State University, Albright College, Westmont College, Urbana College, William Wood University, Bethel College, Ball State University, Champlain College, : Mendecino College, Herkimer County Community College, Lane Community College, Butler County Community College, Blue Mountain Community College
Covers Topics such as: Ebrochures, Personalized web site development, virtual tours, radio and TV advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market -- and many other facets of marketing the undergraduate college.
Table of Contents Preliminary Table Of Contents For Marketing The College
Albright College
Description Of The College
Viewbook
Videos
Traditional Advertising Approaches
Reaching The High School Market
The Web Site
Westmont College
Basic Description Of The College
Print Advertising
The Viewbook
Web Marketing
View Of The Overall Market
Videos
Foreign Students
Marketing To High Schools
Email Marketing
The Personal Touch
Direct Marketing
Marketing And Pr Consultants
Urbana College
Basic Description Of The College
View Book
Overall View Of The Market
Marketing Message
Marketing Through Public Service
Foreign Students
Radio & Tv Advertising
Direct Mail
Web Site
Guidance Counselors
Early Admissions
Space Ads
William Woods University
Basic Description Of The College
View Book
Lunch & Learn
Internet Marketing
Video/Cd-Rom
Use Of Consultants
Direct Mail
Foreign Students
State University Of New York (Suny) At Binghamton
Description Of The College
The College Budget
Fiscal Realities
Out Of State Student Admissions
Print Advertising
Direct Mail
The Viewbook
Major Branding Effort In Development
Email Marketing
Visits To High Schools
Use Of Marketing And Pr Consultants
Recruitment Of Foreign Students
Early Acceptance
Press Releases
Basic Description Of The College
Print Marketing
Video
Web Site
Publications
A General Christian Market
Foreign Students
View Of The Market
Email Marketing
Admissions Counselors
Space Ads
Marketing To Churches
Direct Mail
Mega-Rallys As A Recruitment Tool
Radio & Television
Illinois State University
Basic Description Of The College
Enrollment
Radio Advertising
Viewbook
Web Site/Ebrochure
Videos
Space Ads
Use Of Billboards
Use Of Consultants
The Market Outlook
Champlain College
Basic Description Of The College
Enrollment Outlook
Marketing Budget
Direct Mail
Video
Competitors
Web Site
Virtual Tour
Market Research
Use Of Pr Agency
Radio Ads
Admissions Policies
Ball State University
Basic Description Of The College
Overall Marketing Budget
Web Marketing
The Letterman Connection
The Overall Market
Radio Advertising
Television Advertising
Space Ads
Web Site
Consulting Firms
Use Of Billboards
College Fairs
Lane Community College
Basic Description Of The College
Marketing Budget
Television And Radio
Space Ads
Web Site
Lane Survey Of Oregon Community Colleges
Virtual Tour
Email Marketing
Direct Mail
Viewbook
Advice To Other Colleges
Blue Mountain Community College
Basic Description Of The College
Unique Challenges
Reaching Out To High Schoolers
Budget Cuts Compel A More Personalized Approach
County Fairs
Focus On Particular Needs Of Particular Populations
Space Ads
Locations
Reach Out To Home Schoolers
Media Marketing Buget
Herkimer County Community College
Description Of The College
Marketing Budget
Viewbook
Space Ads
Radio
Tv Advertising
Internet Advertising
Use Of Consulting Firms
Advice To Other Colleges
Sponsored Events
Video And Cd-Rom
Outlook For Enrollment
Butler County Community College
Description Of The College
Outlook
Overall Marketing Budget
Radio Advertising
Miiscellaneous Media Advertising
Television Advertising
Measurement Tools For Marketing
Space Ads
Web Marketing
Direct Mail
Mendecino College
Basic Description Of The College
Marketing Budget
Relationship With State 4-Year Colleges
Trend In Enrollment
Tv And Radio Advertising
Space Ads
Direct Mail
Advice For Other Colleges
Website
Future
Appendix 1: Other Reports From Primary Research Group
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