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The CRM Report

Product Type: Market Research Report
Published by: eMarketer
Published: April 2001
Product Code: R203-045
Description
The Wall Street Journal recently reported Customer Relationship Management as a highly cost-effective way to bring businesses closer to their customers. Don Peppers, principal of Peppers & Rogers Consulting Firm, feels that this proximity will enable companies to weather any downturn or recession. eMarketer's new CRM Report provides decision makers with the data and original analysis they need to understand the current trends in the CRM market.

The use of CRM technology forms the crucial front-end of any e-business strategy. By examining the numbers behind the analysis of today's leading technology researchers, eMarketer's CRM Report will help you gain a feel for this expanding segment of the enterprise applications space, as your business formulates and prioritizes its own CRM and e-business strategies.

The CRM Report provides information and statistics from leading research firms, offering you a broad, numbers-based overview of the customer relationship management applications space. The report is designed for anyone who needs to transfer their company into a customer-centric organization.

Table of Contents
Methodology

I Overview

A. CRM in the eBusiness Picture

B. Introduction to CRM

II Market Size and Growth

A. Global Market

B. North American Market

C. European Market

D. Asian Market

E. Latin American Market

F. Industry Markets

III Trend Analysis

A. Survey Data

B. CRM Budgeting and Implementation

C. Comparing the CRM Vendors

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