Product Type: Market Research Report
Published by: eMarketer
Published: September 2002
Product Code: R203-107Description As mobile phone penetration approaches saturation in the US, all of the major North American wireless operators are launching 'next generation' wireless networks to encourage consumers to use their mobile phone or PDA to access the internet.
Aggregating data from leading research firms, government and non-profit agencies, eMarketer’s new report, North American Wireless Market: On the Road to 3G, provides detailed analysis of a sector that manages to grow and innovate, even as it continues to suffer one the most prolonged economic downturns in its history. As the North American mobile voice market approaches its saturation point, the report points to new mobile data and internet services likely to be important revenues streams for North American operators.
Among the key topics covered in this report are:
Important international developments in the wireless sector
Developments in ‘next generation’ wireless networks
Subscribers
User demographics
Voice & data revenues
Leading providers and market share
Emerging technologies
Wireless in the enterprise space
Table of Contents Methodology
The eMarketer Difference
The Benefits of eMarketer’s Aggregation Approach
“Benchmarking” and Projections
I Overview
II North America
A. Mobile Phone Penetration - International Comparison
B. North American Mobile Phone Subscribers
C. Mobile Internet Subscribers
D. Wireless Technology - The Road to 3G
III International Developments
A. Asia
3G Arrives in Japan
Cdma2000 1x Takes Early Lead over GPRS & W-CDMA
Hardware Driving Usage - Camera Phone & Color Screens
Self-Generated Content Dominates
Ring Tones - A Proven Revenue Generator
GPS & Mobile Navigation - The Next ‘Killer App’
Data ARPU Will Rise, Peak, Then Flatten
B. Europe
GPRS Has Gained Little Momentum in Europe to Date
i-mode Goes Global
MMS, the Next WAP 1.0…Doomed to Failure?
IV United States
A. Coverage & Competition
B. Capital Investments American Wireless Market: On the Road to 3G
D. Mobile Phone Subscribers
Pre-Paid vs. Post-Paid Subscribers
Penetration of Mobile Phones & Other Devices
Mobile Phone Subscribers by US State
E. Mobile Data/Internet Subscribers
Handhelds/PDAs
Pagers
F. Demographics & Usage
Interest in Mobile Internet
Age
Gender
Income
Race
Mobile Voice Usage
Mobile Data/Internet Usage
Mobile Banking & Finance
Mobile Marketing & Advertising
G. US Wireless Operators
Verizon
Sprint PCS
ALLTEL
VoiceStream - T-Mobile
Cingular
AT&T Wireless
Nextel
H. Mobile Handsets & Device Sales & Forecasts
PDAs rth American Wireless Market: On the Road t
I. Emerging Technologies
Bluetooth
802.11b (WiFi or wireless LAN)
J. Telemetry and Telematics
K. Wireless in the Enterprise Sector
V Canada
A. Coverage & Competition
B. Capital Investments
C. Mobile Voice & Data Revenues
D. Mobile Phone Subscribers
Post-paid Vs Pre-paid
E. Mobile Data/Internet Subscribers
F. Usage and Demographics
Mobile Data/Internet Usage
G. Mobile Commerce
H. Canadian Wireless Operators
Bell Mobility
Rogers AT&T
TELUS Mobility
Microcell
Index of Charts
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