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Mobile Marketing and M-Commerce: Global Spending and Trends

Product Type: Market Research Report
Published by: eMarketer
Published: February 2005
Product Code: R203-200
Description
2005 is projected to be a breakout year for mobile marketing, with spending spiking from "virtually nothing to millions in pilot investments." Though that sounds suspiciously like the online advertising hype of the 1990s, remember, the Internet is now key to the marketing and sales strategies for most companies. Wireless represents the next frontier.
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