|
|
Online PublishingProduct Type: Market Research ReportPublished by: eMarketer Published: September 2005 Product Code: R203-231 Description This report focuses on online newspaper publishers, with
comparative data for two other publishing sectors: verticals
such as Cnet and iVillage, and portals. Online revenues across
all groups rose sharply in 2004, with portals turning in the most
staggering gains thanks to the rapid growth of search
advertising. Online newspaper publishers saw revenues zoom
38% last year, and first-half performance signals similar gains
this year. Online newspapers, in other words, grew faster than
the overall online ad market last year, which grew 32.5% in
2004, and are on a pace to do it again in 2005.Table of Contents Impetus Online Revenues of US Newspapers, 2004-2008 (in billions) Issues and Questions Overview The eMarketer Outlook Online Revenues of US Newspapers, 2004-2008 (as a % increase vs. prior year) Online Revenues of US Newspapers, 2002-2005 (in billions and as a % increase vs. prior year) Implications for Your Business A. Engagement: Traffic and Usage Trends Internet Users in the US, 2004-2008 (as a % increase vs. prior year) Internet Penetration in the US, 1999-2004 Time Spent Online by US Internet Users*, 2002-2005 (in minutes per month) Time Spent Online at Home per Week by US Internet Users, 2003 & 2004 (in hours:minutes) Time Spent Online at Work per Week by US Internet Users, 2003 & 2004 (in hours:minutes) Change in Consumption of Select Media among US Internet Users, April 2005 vs. April 2004 (as a % of respondents) Average Web Usage in the US among At-Home and At-Work Internet Users, First half 2005 Online Households in the US, by Connection Type, 2003- 2008 (in millions) Use of News and Information Sites by US Internet Users, February 2004 & February 2005 (in Web pages per person and as a % change) Select News Sources Used by US Consumers, 1993-2004 (as a % of respondents) Comparative Estimates: US Adults Who Consider the Internet Their Main News Source, 2005 (as a % of respondents) Main Sources of News Used by US Consumers, 2005 (as a % of respondents) US Adults Who Consider the Internet Their Main Source of News, 1997 & 2005 (as a % of respondents) Most Important News Source according to US Adults, by Gender and Age, May 2004 (as a % of respondents) US Adults Who Get News Online Every Day, by Age, 2005 (as a % of respondents in each group) US Adults Who Have Gone Online to Get News or Information about the Elections, 1996-2004 (as a % of respondents) Online Newspaper Usage among US Home and Work Internet Users*, March 2004 vs. March 2005 Reasons that US Adults Go Online to Get News and Information about the Election, 1996-2004 (as a % of respondents*) B. Advertising and Revenue Trends Average US Online Advertising CPM Rates, January 2004- October 2004 Premium Display Ad Inventory and Run-of-Network Inventory Price Increase according to US Media Executives, Q1 & Q2 2005 (as a % increase vs. prior quarter) The Future US Online and Total Media Advertising Spending, 2000- 2009 (in billions and online as a % of total media spending) Advertising Spending in the US, by Media, 2004 & 2005 (as a % of total) Online Ad Spending in the US, 2004 & 2005 (as a % of total media spending) C. Challenges and Threats Demographics US Teen Internet Users Who Get News Online, 2000 & 2004 (as a % of respondents) US Young Adults* Who Get News Online, 2001 & 2004 (as a % of respondents) Change in US Adults Use of Select News Sources over the Next Three Years, May 2004 (as a % of respondents) User-Generated Content US Internet Users Who Read Blogs, 2003-2005 (as a % of respondents) Cannibalization and Competition Online and Offline Newspaper Consumption in the US, 2005 (as a % of total) The Classified Battle US Online Advertising Spending, by Vehicle, 2003 & 2004 (as a % of total revenues) US Newspapers' Employment Ad Revenues*, 1996 & 2004 (in billions) US Classified Ad Revenues, 2001 & 2004 (in billions) US Newspapers' Share of Classified Ad Revenues, 2001 & 2004 (as a % of total) Number of Annual Classified Advertisements/Listings in the US (eBay vs. All US Newspapers), 1997-2004 (in millions) Online Revenues of US Newspapers, 2004-2008 (in billions) Issues and Questions Overview The eMarketer Outlook Online Revenues of US Newspapers, 2004-2008 (as a % increase vs. prior year) Online Revenues of US Newspapers, 2002-2005 (in billions and as a % increase vs. prior year) Implications for Your Business A. Engagement: Traffic and Usage Trends Internet Users in the US, 2004-2008 (as a % increase vs. prior year) Internet Penetration in the US, 1999-2004 Time Spent Online by US Internet Users*, 2002-2005 (in minutes per month) Time Spent Online at Home per Week by US Internet Users, 2003 & 2004 (in hours:minutes) Time Spent Online at Work per Week by US Internet Users, 2003 & 2004 (in hours:minutes) Change in Consumption of Select Media among US Internet Users, April 2005 vs. April 2004 (as a % of respondents) Average Web Usage in the US among At-Home and At-Work Internet Users, First half 2005 Online Households in the US, by Connection Type, 2003- 2008 (in millions) Use of News and Information Sites by US Internet Users, February 2004 & February 2005 (in Web pages per person and as a % change) Select News Sources Used by US Consumers, 1993-2004 (as a % of respondents) Comparative Estimates: US Adults Who Consider the Internet Their Main News Source, 2005 (as a % of respondents) Main Sources of News Used by US Consumers, 2005 (as a % of respondents) US Adults Who Consider the Internet Their Main Source of News, 1997 & 2005 (as a % of respondents) Most Important News Source according to US Adults, by Gender and Age, May 2004 (as a % of respondents) US Adults Who Get News Online Every Day, by Age, 2005 (as a % of respondents in each group) US Adults Who Have Gone Online to Get News or Information about the Elections, 1996-2004 (as a % of respondents) Online Newspaper Usage among US Home and Work Internet Users*, March 2004 vs. March 2005 Reasons that US Adults Go Online to Get News and Information about the Election, 1996-2004 (as a % of respondents*) B. Advertising and Revenue Trends Average US Online Advertising CPM Rates, January 2004- October 2004 Premium Display Ad Inventory and Run-of-Network Inventory Price Increase according to US Media Executives, Q1 & Q2 2005 (as a % increase vs. prior quarter) The Future US Online and Total Media Advertising Spending, 2000- 2009 (in billions and online as a % of total media spending) Advertising Spending in the US, by Media, 2004 & 2005 (as a % of total) Online Ad Spending in the US, 2004 & 2005 (as a % of total media spending) C. Challenges and Threats Demographics US Teen Internet Users Who Get News Online, 2000 & 2004 (as a % of respondents) US Young Adults* Who Get News Online, 2001 & 2004 (as a % of respondents) Change in US Adults Use of Select News Sources over the Next Three Years, May 2004 (as a % of respondents) User-Generated Content US Internet Users Who Read Blogs, 2003-2005 (as a % of respondents) Cannibalization and Competition Online and Offline Newspaper Consumption in the US, 2005 (as a % of total) The Classified Battle US Online Advertising Spending, by Vehicle, 2003 & 2004 (as a % of total revenues) US Newspapers' Employment Ad Revenues*, 1996 & 2004 (in billions) US Classified Ad Revenues, 2001 & 2004 (in billions) US Newspapers' Share of Classified Ad Revenues, 2001 & 2004 (as a % of total) Number of Annual Classified Advertisements/Listings in the US (eBay vs. All US Newspapers), 1997-2004 (in millions) |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |