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Online Banking Report

Product Type: Market Research Report
Published by: eMarketer
Published: September 2001
Product Code: R203-258
Description
Online banking has not lived up to the hype that surrounded its introduction just a few years ago. Yet eMarketer predicts the number of consumer households banking online will grow steadily to reach 18.3 million by 2004. Find out who is - and who isn't - banking online in the eMarketer Online Banking Report.

Who can benefit from the US eBanking Report?
The report is a perfect resource for any member, or potential member, of the financial services industry, and any consulting organizations aiding the industry.

The Online Banking Report covers the following issues, and more:

  • the general state of banking (consolidation, competition and consumers)
  • market size and usage of internet banking
  • electronic bill presentment and payment (EBPP)
  • CRM initiative

    Why is the US eBanking Report right for you?

  • It is a comprehensive collection of the latest statistics and analysis, from leading industry research sources, on the growing e-banking market
  • The report presents the numbers in a side-by-side comparison format, giving you a more accurate overall picture of the industry
  • It presents eMarketer's carefully weighted and evaluated review of the analysis and numbers.

    A vast majority of banks in the US have not yet mastered the art of marketing. However, the Online Banking Report from eMarketer finds that with a dominance of the financial product most needed by consumers -- the checking account -- and a growing online presence, banks are perfectly positioned to utilize new technology and catapult other financial service organizations into modernization.

    eMarketer believes that the number of online banking consumers in the US will steadily grow from 2.8 million in 2000 to 18.3 million by 2004. eMarketer determined its estimates based on the figures banks supplied to the American Bankers Association. As every bank with an online presence learns to maximize its resources, both on- and offline, consumers will incorporate e-banking solutions into the maintenance of their financial plans.

    Table of Contents
    Methodology

    I The State of Banking

    A. Getting To The Core of US Banking

    It's Fun to Plea to the F-D-I-C

    Shortcomings of Bank Marketing

    B. Traditional Agents of Convergence

    Mergers and Acquisitions

    Competition

    Customer Demand

    Know Thy Customer

    C. The Bark of Technology

    II Internet Banking: Secession or Union?

    A. Statistical Scarcity

    B. Banks With Websites

    Portals & Problems

    C. The Bankers' Perspective

    What Is Online Banking?

    D. Market Size & Usage

    eMarketer's Forecast

    Other Analysts' Forecasts

    Bank Consumer Usage

    The Fickle Retail Customer

    E. Small Business Banking

    More on the Shortcomings of Bank Marketing

    F. Mobile Banking

    G. Problems with Research and Analysis

    III The Big 3 of Bank Technology

    A. Electronic Bill Presentment & Payment

    Types of EBPP

    Banks as Bill Consolidators

    Who Is Going to Pay For That?

    B. Account Aggregation

    Consumer Interest and Preferences

    Types of Account Aggregation

    A Toast to Regulators

    C. CRM

    CRM Spending

    The Customer?

    Feeling the Pressure

    Index of Charts

    • Ordering and More Information
    Price and Delivery Options


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