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Interactive Banking: Integrating Online into Traditional Channels

Product Type: Market Research Report
Published by: eMarketer
Published: October 2002
Product Code: R203-273
Description
The new eMarketer Interactive Banking Report provides a comprehensive overview of interactive banking--'interactive,' not just 'online,' because banking has become a cross-channel business. Customers today want the same banking services no matter the channel: internet, local branch, ATM or call center.

While the core of the Interactive Banking Report deals with retail online banking, these other channels are also addressed--for large commercial banks, midrange regional banks and smaller community banks. Aggregating data from financial research firms and publications, government agencies and trade associations, including American Banker, American Bankers Association, Celent Communications, Gomez Inc., TowerGroup and Meridien Research, the Interactive Banking Report explores how the internet can be deployed to cut costs, fuel profits and boost cross-channel efforts.

Among the key topics covered are:

  • Cross-channel currents
  • Market size and metrics
  • Customer demographics
  • Critical services, including bill payment
  • Technology spending
  • Lending online
  • P2P payments
  • Privacy issues
  • Community banking concerns
  • Insurance online
  • Internet banking worldwide The report offers bankers, brokers and insurance professionals a far-ranging analysis of the trends and strategies that shape today's banking market--along with guidelines on how to take advantage of them. It's also a valuable guide for marketing and technology companies serving the financial services market.
    Table of Contents
    Methodology

    The eMarketer Difference

    The Benefits of eMarketer’s Aggregation Approach

    “Benchmarking” and Projections

    I US Market Size, Growth & Trends

    A. Cross-Channel Currents

    B. Internet Growth Curve

    C. Broadband Makes More Active Customers

    D. Online Banking: Size, Costs, Savings & Metrics

    E. Counting Online Banking Users

    II The Interactive Banking Customer

    A. Demographics & Dollars

    B. Online Activities

    Website Popularity

    C. What Online Customers Do

    D. What Bank Customers Want

    Attitudes & Expectations

    E. Affluent Profits: Make More From the Wealthy

    F. Small-Business Market

    III Channels & Services

    A. Keep the Customer Satisfied: CRM and Beyond

    Call Centers

    B. ATMs

    C. Wireless

    D. Account Aggregation

    E. Online Lending

    F. Brokerage

    G. Smart Cards

    H. Portal Services Online into Traditional Channels

    IV Electronic Payments

    A. Bill Payments

    Electronic Bill Presentment and Payment

    B2B E-Payments

    B. Automated Clearing House (ACH)

    C. P2P Payments

    D. E-Checks: Truncation & Imaging

    V Financial-Service Technology

    A. Spending Patterns

    B. Technology Initiatives

    Customer-Focused Tech

    Outsourcing

    VI Online Banking: Barriers & Possibilities

    A. Privacy & Security: Whose Data Is Safe?

    B. Trust & Relationships: Who Manages Things?

    VII Community Banks

    A. Size & Scale

    B. Customer Base

    C. Services Now and To Come

    Small Businesses, Small Banks

    D. Community Banking’s Website Attitudes

    VIII Rank the Banks

    A. Gomez

    B. Jupiter

    IX Insurance Online

    A. The Market

    B. Insurance IT Spending

    X Global Online Banking

    A. Worldwide Spends & Trends Online into Traditional Channel

    B. Canada

    C. Europe

    United Kingdom

    Germany

    Other Nations

    D. Asia-Pacific

    Australia & New Zealand

    Japan

    South Korea

    Hong Kong & China

    Singapore

    E. Latin America

    Index of Charts


    • Ordering and More Information
    Price and Delivery Options


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