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The Online Content ReportProduct Type: Market Research ReportPublished by: eMarketer Published: December 2002 Product Code: R203-278 Description The world wide web is tightening up. Not only are more sites charging for content-more consumers are paying for it. Financial figures, news and information, music, less free stuff is slipping through.
Attention Marketers and Content - Business, Finance, News, Sports, Music and Movie - Providers: The Online Content Report examines the emerging trends in online paid content and services in the US consumer sector. The web, once the domain for limitless amounts of free content is evolving. In the wake of the dot.com bubble-burst and the downturn in online advertising, what was once free for consumers now costs. This does not signal the end of all free content online, or the end of the banner and pop-up ads that supports content sites. It is a sign of the emergence of more realistic and robust business models that combine advertising, subscriptions and pay-per-view fees. Table of Contents Methodology The eMarketer Difference The Benefits of eMarketer’s Aggregation Approach “Benchmarking” and Projections I Definition of the Online Content Market A. What is “content”? B. B2B vs. B2C Online Content C. What will this report cover? II Current State of the Market A. Consumer willingness to pay for online Content III Leading US Subscription Content Sites A. Characteristics of the Leading Consumer Online Content Properties Monetizing Traffic: Look to the Community IV Market Size & Forecasts - B2C Content A. Worldwide B. US Market Number of Online Content Buyers Revenue Estimates V The Broadband Factor A. Content Categories affected by Broadband B. Broadband Users & Usage Users Usage C. Streaming Media Usage D. South Korea - a broadband case study VI B2C Online Content Categories A. Portals AOL Yahoo! MSN Terra Lycos iVillage RealOne B. General Entertainment C. Music/Radio D. Games Revenues Subscription Game Sites Massive Multiplayer Online Games (MMOGs) Online Game Consoles E. Sports F. Movies G. Pornography Market Size Revenues H. Online Gambling Market Size & Revenues US Online Gambling Regulations I. Personals/Dating J. Consumer Research/Directory K. News & Current Affairs L. Weather M. Personal Finance/Investing N. Diet/Health/Fitness O. Education & Reference Material P. Consumer Niche Content VII B2B Content A. Market Size & Revenues B. B2B News & Trade Content Providers C. B2B Company, Credit & Financial Content D. Market Research, Reports & Services E. General Aggregators F. Scientific, Technical & Medical Information VIII Companies & Web Properties Examined/Mentioned in this Report A. B2C Content Providers B. B2B Content Providers Index of Charts |
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