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E-Mail Marketing, June 2004Product Type: Market Research ReportPublished by: eMarketer Published: June 2004 Product Code: R203-321 Description Attention: Internet Service Providers, Online Retailers, Marketers, Advertisers and Any Business with Customers. The E-Mail Marketing report analyzes the evolving attitudes toward e-mail, both by the users and recipients of e-mail messages and e-mail marketers. Everyone has an opinion -- and the opinions are changing fast. The one thing no one argues about is that e-mail is everywhere. Almost everyone uses it. In the US alone, 88% of adult Internet users have personal e-mail accounts. Further, 46% of them have e-mail access at work. Added together, eMarketer estimates that 147 million people across the country use e-mail, almost every day. A Pew Internet & American Life Project survey found that 91% of Internet users between the ages of 18 and 64 send or read e-mail, and an even higher number of users ages 65 or older do the same. The only other activity to even approach e-mail's popularity is using a search engine to find information. Unfortunately, a few spammers are abusing e-mail and everyone is affected. The E-Mail Marketing Report Addresses These Critical Issues:
Table of Contents Methodology The eMarketer Difference The Benefits of eMarketer’s Aggregation Approach “Benchmarking” and Projections I Tribulations, Challenges & Opportunities II The E-Mail Universe:Volume, Types and Usage III Advertising & Marketing, Spending & Revenues IV E-Mail’s Marketing Strengths V Spam, Spam, Spam, Spam |
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