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Advertising Spending

Product Type: Market Research Report
Published by: eMarketer
Published: August 2004
Product Code: R203-325
Description

Attention: Advertising Agencies, Marketers, Web Publishers, Online Retailers, Large Corporations and SMEs.

The Ad Spending in the US spotlight report focuses on both online and offline ad spending, becauseÑmore than everÑthey are related. As online ad spending soars, relative to prior years, it still represents a small portion of most advertisers' budgets. How and why that will change is not just a concern for online advertising advocates, but for all companies that need to reach today's active online audience.

The question for more and more companiesÑon both sides of the advertising aisleÑis how to take advantage of the expanding array of opportunities.

Questions Addressed by the Report:

  • Are the current gains for online ad spending sustainable?
  • What industries are most likely to contribute to the growth of online advertising?
  • How does total media spending compare with Internet ad spending?
  • How can companies best allocate ad spending across media?
  • Which online ad formats will grow the most over the next three years?
  • And many more...

    eMarketer Reports Focused and Up-to-Date

    Drawing on aggregated data from leading market research, investment bank and technology research firms, in combination with eMarketer's proprietary projections and analysis, the Ad Spending in the US spotlight report gives you the intelligence you need to decide where to put your ad dollar online and off.

    Table of Contents

    The eMarketer Outlook

    Implications for Your Business

    A. Online Ad Spending: 2000 - 2008

    B.Total Media Spending: 2000 - 2007

    C. Online vs. Offline

    D. Online Ad Spending by Format, Pricing, Industry

    E.Views & Related Information

    Related Information & Links

    • Ordering and More Information
    Price and Delivery Options


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