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Satellite Radio

Product Type: Market Research Report
Published by: eMarketer
Published: January 2006
Product Code: R203-397
Description
Attention: Advertising Agencies, Marketers, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.

The Satellite Radio report explores the phenomenal new media channel that has grown faster than satellite TV—and the impact that growth is having on all media.

Key questions the "Satellite Radio" report answers:
  • Who is listening to satellite radio?
  • What are the differences between the two satellite radio providers, XM and Sirius?
  • What impact will the Howard Stern move have—on Sirius and the overall satellite market?
  • What challenges do satellite radio providers face?
  • And many more…
eMarketer Reports—On-Target and Up-to-Date

The Satellite Radio report aggregates the latest data from leading researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed e-business decisions.
Table of Contents
Impetus

Satellite Radio Subscribers in the US, 2004-2010 (in millions)

Issues & Questions

Overview

The eMarketer Outlook

The Howard Stern Factor

Anticipated Actions of US Howard Stern Listeners* in Reaction to His Move to Satellite Radio, July-November 2005 (as a % of respondents)

A. The Current Satellite Radio Market

Overview of Satellite Radio Providers in the US, Fall 2005

Subscribers

Satellite Radio Subscribers in the US, by Company, Q4 2003-Q3 2005 (in millions)

Satellite Radio Subscriber Net Additions in the US, by Company, Q4 2003-Q3 2005 (in thousands)

Satellite Radio Subscribers in the US, by Company, 2004-2009 (in millions and CAGR)

Comparative Estimates: Satellite Radio Subscribers in the US, 2004-2010 (in millions)

Satellite Radio Subscribers in the US, by Company, 2004-2010 (in millions)

Revenues & Costs

Satellite Radio Revenues in the US, by Company, Q4 2003-Q3 2005 (in millions)

Breakdown of US Satellite Radio Dollar and Unit Sales, by Segment, May 2005

Satellite Radio Subscriber Net Additions in the US, by Provider and Type, Q3 2005

Average Revenue per User (ARPU) among Satellite Radio Operators in the US, by Company, Q4 2003-Q3 2005

Churn Rates among US Satellite Radio Operators in the US, Q4 2003-Q3 2005

Subscriber Acquisition Costs (SAC) among Satellite Radio Operators in the US, by Company, Q4 2003-Q3 2005

Satellite Radio Revenues in the US, 2005 & 2009 (in millions)

Satellite Radio Subscription Sales in the US, 2003, 2004 & 2009 (in millions)

Content

Satellite Radio Plans in the US, by Company, October 2005

Satellite Radio Station Line-Ups in the US, by Company and Number of Stations, October 2005

Advertising

Satellite Radio Revenues in the US, by Company and Revenue Category, 2004 & 2005 (as a % of total revenues)

Satellite Radio Advertising Revenues in the US, 2004-2010 (in millions)

US Satellite Radio Advertising Revenues, 2005 & 2014 (in millions)

Automobiles

OEM Installed XM Satellite Radio Devices in the US, by Automaker, 2004-2010

OEM Installed Sirius Satellite Radio Devices in the US, by Automaker, 2004-2010

In-Vehicle Satellite Radio Unit Shipments in North America, 2004 & 2011 (in millions)

B. Demographics

Brand of Satellite Radio to which US Adults* Would Most Likely Subscribe, by Gender, 2005 (as a % of respondents)

Brand of Satellite Radio to which US Adults* Would Most Likely Subscribe, by Age, 2005 (as a % of respondents)

Satellite Radio Provider Awareness among Consumers in the US, 2002-2005 (as a % of respondents)

Demographic Profile of US Satellite Radio Users, 2005

Demographic Profile of US Radio, Satellite Radio and MP3 Player Listeners*, March 2005 (as a % of respondents in each group)

US Adult Consumers Who Regularly or Occasionally Use Select New Media, by Age, 2005 (as a % of respondents in each group)

US Adults' Plans to Subscribe to Satellite Radio, by Gender, 2005 (as a % of respondents)

US Consumers Who Believe Terrestrial Radio Will Be Replaced by Satellite and Internet Radio, 2005 (as a % of respondents)

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