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Online Video Advertising: Promises and ChallengesProduct Type: Market Research ReportPublished by: eMarketer Published: December 2005 Product Code: R203-398 Description Attention: Advertising Agencies, Marketers, ISPs and Telecoms, Broadcast, Cable and Satellite Providers, Entertainment, Information, Sports, Music and Movie Producers.The Online Video Advertising report explains the dynamics that will drive advertisers to spend "at least" $1.5 billion on online video ads by the end of the decade. Key questions the "Online Video Advertising" report answers:
The Online Video Advertising report aggregates the latest data from leading researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed e-business decisions. Table of Contents Impetus Internet Video Ad Spending in the US, 2005, 2007 & 2009 (in millions) Overview Issues & Questions The eMarketer Outlook Implications for Your Business For Advertisers For Agencies For SMBs Online For Web Publishers A. Spend and Trend Internet Video Ad Spending in the US, 2000-2009 (in millions) Internet Video Ad Spending Growth in the US, 2001-2009 (as a % increase vs. prior year) Rich Media Ad Spending in the US, 2000-2009 (in millions) Internet Video Ad Spending in the US, 2000-2009 (as a % of total rich media ad spending) Online Video Advertising Spending in the US, 2003-2009 (in millions) Broadband: One Pillar for Growth Broadband Households in the US, 2000-2008 (in millions) Broadband Households in the US, 2000-2008 (as a % of total households* and online households) Prospects for the Coming Year Primary Focus of US Media Planners and Buyers in the Next 6-12 Months, Q4 2004 (as a % of respondents) Rich Media's Share of Online Market Impressions in the US, Q1 2003-Q4 2004 Fortune 500 Companies' Share of Rich Media vs. Non-Rich Media Advertising Impressions in the US, 2004 Features that Creators* of Online Ads Worldwide** Include When Developing Rich Media Ads, October 2005 (as a % of respondents) Goals Creators* of Online Ads Worldwide** Cite as Most Important, October 2005 (as a % of respondents) US Online Video Viewers' Response to Seeing an Online Video Advertisement, 2004 (as a % of respondents) Most-Used Rich Media Features on the PointRoll Ad Platform Worldwide, January-July 2005 B. Formats and Metrics Formats US Consumers Who Find Online Video Advertising Comparable to Television Commercials, by Format, May 2005 (as a % of respondents) Metrics Select Rich Media Performance Metrics on the Unicast Ad Platform in the US, by Type, August-October 2005 Online Video* Advertising Average View Time in the US, by Industry, January-June 2005 (in seconds and as a % of total time) Top Performing Online Video Ad Formats for Brand Metrics, by Delta* and Lift**, May 2005 Brand Metrics for Video/Audio Advertising vs. Rich Media Advertising vs. Static Display* Internet Advertising in the US, 2005 (as a % of lift**) Best Way to Measure Rich Media Performance according to Worldwide* Creators** of Online Ads, October 2005 (as a % of respondents) Rich Media Interaction Rate Overall vs. Yahoo! on the PointRoll Ad Platform Worldwide, by Feature, July 2005 Select Online Video Advertising Metrics on the Unicast Ad Platform in the US, by Type, August-October 2005 C. Content and Competition US Advertisers Participating in Branded Entertainment via Select Categories, 2005 (as a % of respondents) First Comes Content Streaming Video Market Share in the US, by Web Site, 2004 (as a % of total streams served) US Broadband Online Audio/Video Content Users, 2004 & 2008 (in millions and as a % of broadband users) US Consumers Who Used Online Audio or Video in the Past Month, 2000-2005 (as a % of the population 12+) US Consumers Who Have Viewed Internet Video, January 2004 & 2005 (as a % of the population ages 12+) Frequency of Online Video Viewing among US Internet Users, 2004 (as a % of respondents) Frequency of Viewing Online Video among US Internet Users, by Access Location, 2004 (as a % of respondents) Demographic Profile of US Internet Video Users, January 2005 (as a % of the population ages 12+ who have watched Internet video in the past month) Demographic Profile of Online Video and Audio Consumers in North America, 2004 (as a % of respondents) Online Consumers in North America Who Are Willing to Pay for Online Video Content they Have Viewed in the Past Month, by Type of Content, 2004 (as a % of respondents) Most Common Genre of Online Video Watched by US Online Video Viewers, 2004 (as a % of respondents) Most Frequently Viewed Genre of Online Video Watched by US Online Video Viewers, 2004 (as a % of respondents) Online Video and Television: Compete or Complement? US Consumers' Annoyance Rate for Select Advertising Formats, May 2005 (as a % of respondents) Time in Advance that US Internet Media Professionals* Need to Buy or Commit to Buying Online Media to Execute Their Clients' Plans, Q3 2005 (as a % of respondents) Viral Ad Campaign Costs (1) according to US Marketers and Viral Ad Agency Executives, by Tactic and Experience Level, March 2005 Search and Video Reasons that Would Make It More Likely that US Non-Online Video Viewers Would Start Watching Online Video, 2004 (as a % of respondents) D. Roadblocks and Solutions Inventory Types of Advertising Capabilities Supported by US Online Publishing Sites , December 2004 (as a % of respondents) Frequency Reach Scalability Interactivity Audience Reasons that US Marketers Give for Not Buying Online Video Advertising, 2004 (as a % of respondents) US Consumers' Attitudes Regarding Online Video* Advertising, May 2005 (as a % of respondents) Worldwide* Creators** of Online Ads' Attitudes Regarding Rich Media Ads that Are Initiated without User Interaction***, October 2005 (as a % of respondents) Agencies and Advertisers Top Uses of Outside Interactive Agencies of US Advertisers* Who Use an Outside Agency, 2005 (as a % of respondents) Interactive Agency Affiliations of US Advertisers* Who Use an Outside Agency, by Agency Type, 2005 (as a % of respondents) Technology Biggest Challenges and/or Frustrations Worldwide* Creators** of Online Ads Encounter When Developing Rich Media Advertising, October 2005 (as a % of respondents) Video Platforms Installed on Internet-Enabled Computers Worldwide, June 2005 Usage Optimal Length of Online Video Ad according to Worldwide* Creators** of Online Ads, October 2005 (as a % of respondents) Content and Rights Video Quality Related Links and Charts Related Links Related Charts Suggested Keywords for eStat Database Contact Report Contributors |
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