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Mobile GamingProduct Type: Market Research ReportPublished by: eMarketer Published: February 2006 Product Code: R203-402 Description Attention: Content Providers, Telecoms, Handset Manufacturers, Advertisers and Marketers.The Mobile Gaming brief analyzes the factors driving the growth of this market—and how its development will affect other channels. The potential value of the mobile gaming market goes beyond the dollars earned from sales of games themselves. Users who play games on their phones spend more money on wireless phone services overall, and in-game ads and the branding power of games will make mobile gaming a strategically important tool for advertisers and marketers. Key questions the "Mobile Gaming" brief answers:
The Mobile Gaming brief aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the timely information you need to quick—yet well-informed—e-business decisions. Table of Contents Impetus US Mobile Game Revenues, 2004, 2005 & 2008 (in millions) Overview Issues & Questions The eMarketer Outlook A. The Market Worldwide Game Revenues, by Sector, 2000, 2005 & 2010 (in millions) Breakdown of Mobile Gaming Revenues Worldwide, by Region, 2004 & 2009 US Mobile Game Revenues, 2004, 2005 & 2008 (in millions) Mobile Game Revenue Market Share in the US, by Category, Q2 2005 Free vs. Revenue-Generating Mobile Game Downloads in the US, Q2 2005 (as a % of total) B. The Gamers Mobile Activities of US Mobile Phone Users, by Gender, March 2005 (in thousands and as a % of each group) US Mobile Gamers*, by Age, 2005 (as a % of respondents in each group) Wireless Spending Profile of US Mobile Gamers* , 2005 C. The Advertising US In-Game Video Game Advertising Revenues, 2003-2009 (in millions) Related Information and Links Related Links Related Charts Suggested Keywords for eStat Database Contact Report Contributors |
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