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Digital Rights Management: Finding the BalanceProduct Type: Market Research ReportPublished by: eMarketer Published: February 2006 Product Code: R203-404 Description Attention: Marketers, Advertising Agencies, Online Content Sites, Music, Film and Entertainment Producers, Broadcasters, Cable Companies and Telecoms and Financial Analysts.The Digital Rights Management report explores the increasingly contentious and elusive line that lies between creators and consumers. Online, if the rightful owner does not allow consumers get the content they want, when they want it and how they want to use it, they will get it elsewhere. Content providers can either get a piece of the action or put such tight restrictions on their content through DRM and restrictive terms-of-service agreements that consumers will simply avoid them. Key questions the "Digital Rights Management" report answers:
The Digital Rights Management report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed advertising and e-business decisions. Table of Contents Impetus US Households, by Content Delivery Channel, 2005 & 2010 (in millions) Issues & Questions Overview The eMarketer Outlook A. Introduction The Legal & Business Issues of DRM B. The Market for Digital Content Worldwide Households, by Content Delivery Channel, 2005, 2010 & 2015 (in millions) US Households, by Content Delivery Channel, 2005, 2010 & 2015 (in millions) Streaming Suscription and Download Media Revenues in the US, 2005 & 2006 (in billions) US Consumer Spending on Online Entertainment/Lifestyle/Sports Content*, 2003-2005 (in millions) Online Music Revenues in the US: Streaming Suscriptions vs. Downloads, 2005 (in millions) Content Protected Hardware Units* Worldwide, 2005-2009 (in millions) Worldwide Digital Rights Management Revenues, 2004 & 2009 (in billions) Breakdown of Digital Rights Management Revenues Worldwide, by Product Category, 2006 & 2010 Media Consumption—Changing Trends Change in Consumption of Select Media among US Internet Users, April 2005 vs. April 2004 (as a % of respondents) Time that US Young Adults* Spend on Select Media Compared with Six Months Ago, June & November 2005 (as a % of respondents) Unique Visitors to Web Sites in the US, by Site Category, Q4 2003-Q4 2004 (as a % of total) US Broadband Online Audio/Video Content Users, 2004 & 2008 (in millions and as a % of broadband users) Rich Media Ad Spending in the US, 2000-2009 (as a % of total Internet ad spending) Internet Video Ad Spending in the US, 2005, 2007 & 2009 (in millions) Share of Online Streaming* in the US, by Media Player, August 2005 Video Platforms Installed on Internet-Enabled Computers Worldwide, June 2005 Streaming Video Market Share in the US, by Web Site, 2004 (as a % of total streams served) Consumer Perspectives US Consumers' Attitudes Likely to Use Digital Media with DRM* Technology, by Media Type, 2005 (as a % of respondents**) Digital Rights Management Restriction Preferences among Digital Music Users in Europe*, 2005 (as a % of respondents) Related Information and Links Related eMarketer Reports Useful Links Suggested Keywords for eStat Database Contact Report Contributors |
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