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Europe Online Advertising: Spending Trends and the Target AudienceProduct Type: Market Research ReportPublished by: eMarketer Published: February 2006 Product Code: R203-406 Description Attention: Marketers, Advertising Agencies, Online Content Sites and Financial Analysts. The Europe Online Advertising report explores how the ad spending differences between Europe and the US reveal what's to come in the major European markets. In many ways the development of European online advertising echoes the US arc, similar but a few beats behind. Traditional advertisers are still putting more money in old-time media (notably print) where audiences spend less and less time, and spending still has a ways to go before catching up. Key questions the "Europe Online Advertising" report answers:
The Europe Online Advertising report aggregates the latest data from leading international marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed advertising and e-business decisions. Table of Contents Impetus Online Ad Spending Growth for Select Countries in Western Europe, 2004-2006 (% increase vs. prior year) Overview Issues & Questions The eMarketer Outlook Implications for Your Business For Large Enterprises For Online Advertising Companies For Web Publishers A. Trend and Spend Where Brand Advertisers in Europe and the UK Get Money for New Online Ad Spending, by Sector, 2005 Role within European Advertisers' Marketing Strategies of Branding vs. Direct Response, by Sector, 2005 (as a % of respondents) Internet Spending Online Ad Spending in Western Europe*, 2003-2006 (in millions of Euros) Online Ad Spending Growth in Western Europe*, 2004-2006 (as a % increase vs. prior year) Internet Users in Select Countries in Western Europe and North America, 2004 & 2008 (in millions and CAGR) Online Advertising Spending Growth in Western Europe*, 2004-2009 (as a % increase vs. prior year) Online Advertising Spending in Europe, 2002-2007 (in millions of Euros) Online Advertising Spending Growth in Europe, 2003-2007 (as a % increase vs. prior year) Online Advertising Spending in the EMEA* Region, 2004-2009 (in millions) Online Advertising Spending in the EMEA* Region, 2004-2009 (as a % increase vs. prior year) Total Media Spending Total Advertising Spending in Western Europe*, 2003-2009 (in billions of Euros) Advertising Spending in Europe, 2004-2008 (in millions) Advertising Spending in Europe, 2004-2008 (as a % of worldwide ad spending) Advertising Spending in Europe, 2004-2008 (as a % increase vs. prior year) Total Media Ad Spending Growth in Europe, by Country/Region, 2004-2006 (as a % increase vs. prior year) Total Measured Media Ad Spending for Select Countries in Western Europe, 2004-2006 (% increase vs. prior year) Total Measured Media Ad Spending for Select Countries in Western Europe, 2003-2006 (millions of Euros) Worldwide Advertising Spending among the Leading 100 Advertisers, by Region, 2003 & 2004 (in millions, as a % increase/decrease vs. prior year and as a % of total spending) Internet vs. Total Online Ad Spending in Western Europe*, 2004-2006 (as a % of total measured media ad spending) Online Advertising Spending in the EMEA* Region, 2004-2009 (as a % of total ad spending) Online Ad Spending Growth vs. Total Ad Spending Growth in Western Europe*, 2004-2009 (as a % increase vs. prior year) Advertising Spending in the EMEA* Region, by Media, 2004-2009 (as a % of total spending) Advertising Spending in the EMEA* Region, by Media, 2004-2009 (in millions) Advertising Spending Growth in the EMEA* Region, by Media, 2004-2009 (as a % increase vs. prior year) By Nation Online Advertising Spending in Select Countries in Western Europe, 2001-2004 (in millions of Euros) Online Advertising Spending Growth in Select Countries in Western Europe, 2002-2004 (as a % increase/decrease vs. prior year) Online Advertising Spending in Select Countries in Western Europe, 2003 & 2004 (as a % of total spending) Online Ad Spending for Select Countries in Western Europe, 2003-2006 (millions of Euros) Average Online Ad Spending per User in Select Countries in Western Europe, 2004 (in Euros and US$) Online Ad Spending Growth for Select Countries in Western Europe, 2004-2006 (% increase vs. prior year) Online Ad Spending in Select Countries in Western Europe, 2003-2006 (as a % of total measured media ad spending) Measured Media Shares of Ad Spending in Select Countries Worldwide, 2005 (as a % of total ad spending per country) By Company Top 25 Advertisers in Europe, Ranked by Measured Media Spending, 2004 (in millions) Top 25 Advertisers, Ranked by European Share of Each Company's Worldwide Measured Media Spending, 2004 (as a % of total spending) Top 15 Online Advertisers in the UK, Ranked by Number of Impressions, 2003 & 2004 (in millions and as a % increase/decrease vs. prior year) Top 15 Online Advertisers in Germany, Ranked by Number of Impressions, 2003 & 2004 (in millions and as a % increase/decrease vs. prior year) Top 15 Online Advertisers in France, Ranked by Number of Impressions, 2003 & 2004 (in millions and as a % increase/decrease vs. prior year) B. The Target Audience Cross-Media Comparisons Share of Total Time that Internet Users in Select Countries in Western Europe Spend Consuming Select Media, September-October 2004 Share of Total Time that Internet Users Ages 15-24 in Select Countries in Western Europe Spend Consuming Select Media, September-October 2004 Share of Mean Hours per Week that Consumers in Select Countries in Western Europe Spend with Select Media, 2005 Media Consumption during Typical 5-Day Week* in Select Countries in Western Europe, September-October 2004 (as a % of respondents) Average Number of Hours per Week Spent Using Select Media among Internet Users in Select Countries in Western Europe, by Age, September-October 2004 Mean Hours per Week that Consumers in Select Countries in Western Europe Spend with Select Media, 2005 Hours per Week that Western Europeans Use Select Media, September-October 2004 (as a % of respondents) Average Number of Hours Less that Internet Users in Select Countries in Western Europe Spend on Select Media Since Going Online, September-October 2004 Internet Penetration & Usage Internet Users in Select Countries in Western Europe, 2003-2008 (in millions) Internet User Growth in Select Countries in Western Europe, 2004-2008 (as a % increase vs. prior year) Internet Users in Select Countries in Western Europe, 2003-2008 (as a % of total population) Internet Penetration in Select Countries in Western Europe, September-October 2004 Broadband Households in Western Europe, 2004-2008 (in millions) Broadband Household Growth in Western Europe, 2005-2008 (as a % increase vs. prior year) Broadband Households in Select Countries in Western Europe, 2003-2008 (as a % of total households) Internet Users in Select Countries* in Europe Who Go Online Regularly**, by Age, Q4 2004 (in millions) Internet Users in Select Countries in Western Europe Who Go Online Regularly*, Q4 2004 (in millions and as a % of total population) Days per Week that Internet Users in Select Countries in Western Europe Go Online, September-October 2004 (as a % of respondents) Internet Users in Select Countries in Western Europe Who Go Online Daily, September-October 2004 (as a % of respondents) Average Time Spent Online per Week by Internet Users in Western Europe, 2004 & 2005 (in hours:minutes) Average Time Spent Online per Week by Internet Users in Select Countries in Western Europe, 2005 (in hours) Likelihood of Internet Usage among Those Who Do Not Currently Go Online in Select Countries in Western Europe, September-October 2004 (as a % of respondents) Online Activities (Reaching the Audience) Leading Online Activities among Internet Users in Select Countries in Western Europe*, Q4 2004 (as a % of respondents) Activities that Internet Users in Select Countries in Western Europe Did Previously Offline that They Now Do Online, September-October 2004 (as a % of respondents) Types of Web Sites Visited by Internet Users Ages 15-24 vs. Total Internet Users in Select Countries in Western Europe, September-October 2004 (as a % of respondents) Audience Attitudes The Internet's Strengths according to Internet Users in Select Countries in Western Europe, September-October 2004 (as a % of respondents) The Internet's Strengths vs. TV's Strengths according to Internet Users in Select Countries in Western Europe, September-October 2004 (as a % of respondents) Online Premium Subscription Services that Internet Users in Select Countries in Western Europe Would Be Prepared To Pay for, September-October 2004 (as a % of respondents) Attitudes toward Internet Banner Ads among Internet Users in Select Countries in Western Europe, September-October 2004 (as a % of respondents) Main Reason that Internet Users in Select Countries in Western Europe Click on Internet Banner Ads, September-October 2004 (as a % of respondents) Average Brand Metrics for European Online Advertising, Q1 2002-Q2 2004 (as a % of control and exposed groups and as a % lift*) Related Information and Links Related Links Related Charts Suggested Keywords for eStat Database Contact Report Contributors |
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