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Podcasting: Who's Tuning In?Product Type: Market Research ReportPublished by: eMarketer Published: March 2006 Product Code: R203-415 Description Attention: Television, Radio and Music Producers and Distributors and Marketers, Advertising Agencies, Online Content Sites and Financial Analysts. The Podcasting report looks at a medium that has sprung up - with apologies to Steve Jobs - out of almost nowhere. The audience for podcasts has shown meteoric growth, particularly in the US. It is variously projected to reach between 20 million and 80 million by 2010. While advertising on podcasts is in its infancy, the nature of the audience and strong growth already have major brands investing in podcast-based promotion. More advertising and sponsorship will inevitably follow. Key questions the "Podcasting" report answers:
The Podcasting report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed business decisions. Table of Contents Impetus US Podcast Audience, 2006, 2008 & 2010 (millions) US Podcast Advertising Spending*, 2006, 2008 & 2010 (millions) Overview Issues & Questions The eMarketer Outlook Key eMarketer Numbers US Adult Internet Users' Knowledge of the Meaning of Select Internet Terms, May-June 2005 (% of respondents) A. The Podcast Audience US Podcast Audience, 2004-2010 (millions) US Podcast Audience, 2004-2010 (millions) US Consumers Who Own iPods or MP3 Players, February-March 2005 (% of respondents) US Adult Podcast Downloaders Who Have Listened to a Podcast in the Past 7 Days, by Gender, 2005 (% of respondents in each group) US Consumers Who Own iPods or MP3 Players, by Gender, February-March 2005 (% of respondents in each group) US Consumers Who Own iPods or MP3 Players, by Age, February-March 2005 (% of respondents in each group) Podcast Demand and Supply in the US, by Category, Q3 2005 (% of total) B. Podcast Advertising and Marketing Related Information and Links Related Links Related Charts Suggested Keywords for eStat Database Contact Report Contributors About eMarketer eMarketer's Core Expertise Dedicated Team A Trusted Resource |
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