Product Type: Market Research Report
Published by: eMarketer
Published: July 2006
Product Code: R203-432Description Attention: Bankers, Financial Service Providers, Technology and Security Vendors, Marketers and Advertising Agencies.
The Financial Services Online Marketing report analyzes the still expanding, and highly competitive, US financial services online advertising category, one of the largest on the Internet.
Shifts in consumer attitudes and competition within financial categories will require changes in marketing strategies - and more spending. With the rise of the debit card, for example, traditional credit card marketers are repositioning themselves as leaders in electronic payments. More and more community banks will offer online banking services, and brokerages will continue to upgrade and invent online financial tools.
As a result, eMarketer predicts that financial services sector will increase its online spending this year by 33.3%, to $2 billion, and will reach $3.52 billion in 2010.
Key questions the "Financial Services Online Marketing" report answers:
- How are financial service marketers using the Internet?
- Are financial search words worth the high prices being asked for them?
- Which draws the best response, direct mail or e-mail?
- How are major players repositioning themselves for future opportunities?
- Will mobile marketing for banks be viable in the near future?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Financial Services Online Marketing report aggregates the latest data from marketing and financial researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business, marketing and advertising decisions for the future.Table of Contents - Impetus
- US Financial Services Online Ad Spending vs. US Total Online Ad Spending, 2003-2010 (billions)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers - Financial Services Online
- Implications for Your Business
- The Media Mix
- The Big Picture
- US Financial Services Advertising Spending, by Media, 2004 & 2005 (thousands and % increase vs. prior year)
- Online Impressions Surge
- Online Display Ad Impressions among US Financial Services Companies, December 2005-April 2006 (billions, % of total and % increase vs. prior month)
- Online Ad Spending by US Financial Services Companies, by Type, 2004 & 2005 (thousands, % increase/decrease vs. prior year and online spending % of total ad spending)
- Online Ad Impressions among US Financial Services Companies, by Ad Type, March & April 2006 (millions, % increase/decrease vs. prior month and % share of total per month)
- Direct Mail vs. E-mail
- CAGR of Direct Mail Marketing in the US, by Vertical Market, 2002-2007
- Actions that Are Being Taken by US Adults to Prevent Identity Theft, August 2005 (% of respondents)
- Select Actions Taken by US Adult Internet Users When Receiving an E-Mail from Financial Institutions or Other Companies with which They Have an Account, by Age, May 2006 (% of respondents)
- E-Mail Marketing Metrics for Select US Industries, Three months ending May 21, 2006 (% of messages delivered, opened and click-throughs)
- E-Mail Marketing Metrics for the US Financial Services Industry, October 2005-May 2006 (% of messages delivered, opened and click-throughs)
- Breakdown of Spam Worldwide, by Type, January 2006
- US Financial Institutions' Response Rate to Online Inquiries from Prospects, by Type of Firm, 2005 (% of respondents)
- Search in the Financial World
- Paid Search Keyword Price Index* in the US, by Industry, November 2005 & December 2005
- Paid Search Keyword Price Index* for US Financial Services Categories, September 2004-June 2005
- Top 10 Search Terms that Drove Traffic to Banks and Financial Services Web Sites, Four weeks ending February 18, 2006 (% of searches)
- Top 10 Brand and Product Search Terms that Drove Traffic to Insurance Web Sites, Four weeks ending March 11, 2006
- Type of Terms Clicked by US Internet Users to Reach a Paid Search Ad, Q1 2006
- Conversion Rate for Terms Clicked Once by US Internet Users to Reach a Paid Search Ad, by Type, Q1 2006
- Online Marketing, by Segment
- Banks
- Total Ad Spending by US Banks, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
- Online Ad Spending by US Banks*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
- Brokerages and Investments
- Total Ad Spending by US Investment Brokerages, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
- Online Ad Spending by US Investment Brokerages*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
- Credit Cards
- Total Ad Spending by US Credit Card Companies, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
- Online Ad Spending by US Credit Card Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
- Top Online Credit Card Destinations among US At-Home and At-Work Internet Users, Week ending March 19, 2006 (thousands of unique visitors and page views, % active reach)
- Insurance
- Total Ad Spending by US Insurance Companies, Five Top Spenders, March 2005-February 2005 (thousands and online % of total)
- Online Ad Spending by US Insurance Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
- Online Automobile Insurance Activity among US At-Home, At-Work and University Internet Users, 2005 (% increase/decrease vs. prior year)
- Top Online Insurance Destinations among US At-Home and At-Work Internet Users, April 2006 (thousands of unique visitors and page views, % active reach)
- Mortgages and Lenders
- Total Ad Spending by US Mortgage Companies, Five Top Spenders, March 2005-February 2006 (thousands and online % of total)
- Online Ad Spending by US Mortgage Companies*, March 2004-February 2005 vs. March 2005-February 2006 (thousands and % increase/decrease vs. prior year)
- Mutual Funds
- Total Ad Spending by US Mutual Fund Companies, Five Top Spenders, 2005 (thousands and online % of total)
- Demographic Profile of US Mutual Fund Shareholders with Internet Access, 2000 & 2005 (% of respondents in each group)
- Trends to Watch
- It’s All About ‘You’
- Interactive Marketing Channels that US Marketers Are Currently Using, Piloting or Planning in the Next Year, by Industry, Q4 2005 (% of respondents in each group)
- Mobile Banking Hovers on the Horizon
- US Adult Mobile Phone Users Who Would Purchase Select Items or Search and Securely Access Their Bank Account Directly from Their Phone's Screen, March 2006 (% of respondents)
- Internet Users in the UK Who Would Be Interested in Using a Mobile Banking Service, October 2005 (% of respondents)
- Rich Media Is Ready
- CNN.com Visitors Who Watched an Entire 30-Second Video Ad for Select Industries, 2006 (% of respondents)
- CNN.com Visitors Who Correctly Recalled a Banner Ad for Select Industries When Video Was Present, 2006 (% of respondents)
- Related Information and Links
- Related Links
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
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