Product Type: Market Research Report
Published by: eMarketer
Published: August 2006
Product Code: R203-437Description Attention: Hardware, Software, Telecommunication and Internet Providers, Marketers, Advertisers, Retailers and Researchers.
The Latin America Online report analyzes the trends driving the Internet in this huge and potential-filled region - which is growing differently from other areas in the world.
There is a lot to like about Latin America for online marketers.
First, the demographics. Internet users in Latin America tend to be younger than the population as a whole, and they are more likely from middle or upper socioeconomic groups, making them desirable for online targeting.
Second, online ad spending in the region is poised to grow far more rapidly than traditional advertising.
Key questions the "Latin American Online" report answers:
- Why has Internet development been so slow in the region?
- What factors have changed?
- Which e-commerce categories will lead the growth?
- will broadband adoption affect the rate of growth?
- What do Latin Americans do online now?
- How should marketers adapt to the different cultures?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Latin America Online report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.Table of Contents - Impetus
- Latin America: Key Indicators, 2005
- Doing Business In Latin America
- For Large Enterprises
- For SMEs
- For Online Marketers and Ad Agencies
- The Economy
- Internet Access
- Leading Broadband Access Providers in Latin America, 2004 & 2005 (thousands of subscribers and % increase/decrease vs. prior year)
- Internet Users in Select Countries and Regions Worldwide, 2005 (millions)
- Broadband
- Breakdown of Broadband Subscribers Worldwide, by Region, Q4 2005 (% of total)
- Broadband Subscribers and Broadband Households in Select Countries and Regions Worldwide, 2005 (millions)
- Broadband Access Spending in Select Countries in Latin America, 2004-2010 (millions)
- Broadband Subscribers* Worldwide, by Region, 1999-2006 (thousands and % increase vs. prior year)
- Broadband Subscriber Growth* in Select Countries and Regions Worldwide, 2005 vs. 2004
- Internet Users and Broadband Households in Select Countries and Regions Worldwide, 2005 (millions)
- Paid Broadband Content Revenues in Latin America, 2005 & 2011 (millions)
Connected Organizations* in Latin America, by Size and Internet Access Technology, 2005 (% of total in each group)
- Internet Users in Select Countries in Latin America, 2004-2010 (millions and penetration)
- Broadband Households in Select Countries in Latin America, 2004-2010 (thousands)
- Broadband Household Penetration in Select Countries in Latin America, 2005 & 2010 (% of total households)
- Broadband Households in Select Countries in Latin America, by Access Technology, 2005 (thousands)
- Broadband Households in Select Countries in Latin America, by Access Technology, 2010 (thousands)
- Worldwide Wi-Fi Users, by Region, 2004-2006 & 2009 (thousands)
- Worldwide Wi-Fi Paid Subscribers, by Region, 2004-2006 & 2009 (thousands)
- Internet Access Locations
- Most Frequently Used Internet Access Locations in Argentina, 2005 (% of respondents)
- Internet Users in Mexico, by Access Location, 2005 (% of total)
- Installed Base of Select Internet Access Devices in Mexico, 2005 (millions)
- Internet Penetration in Peru, 2005 & 2006
- Internet Users and Penetration in Venezuela, 1998-2005
- Internet Access Locations Used in Venezuela, 2000-2005 (% of respondents)
- Usage
- Most Popular Features of the Internet according to Internet Users in Latin America, November 2005-January 2006 (% of respondents)
- Least Popular Aspects of the Internet according to Internet Users in Latin America, November 2005-January 2006 (% of respondents)
- Main Reasons that Adults in Latin America Use the Internet, November 2005-January 2006 (% of respondents)
- Popular Internet Activities among Internet Users in Latin America, November 2005-January 2006 (% of respondents)
- Online Activities among Internet Users in Mexico, 2005 (% of respondents)
- Online Activities of Internet Users in Argentina, 2005 (% of respondents)
- Online Activities of Internet Users in Argentina, by Age, 2005 (% of respondents)
- Online Activities of Internet Users in Brazil, August 2005-September 2005 (% of respondents)
- Online Activities of Internet Users in Brazil, by Age and Gender, August 2005-September 2005 (% of respondents in each group)
- Internet Users in Select Countries in Latin America Who Use Online Banking, November 2005-January 2006 (% of respondents)
- Main Reasons that Internet Users in Latin America Use Online Banking, November 2005-January 2006 (% of respondents)
- Instant Messenger Users in Europe, North America and Latin America, February 2006 (% of Internet users in each region)
- E-Commerce
- Online Purchases Made by Internet Users in Select Countries in the Americas, April-May 2005 (% of respondents)
- Principal Items Purchased Online by Internet Users in Select Countries in Latin America, November 2005-January 2006 (% of respondents)
- Barriers to E-Commerce in Select Countries in Latin America, November 2005-January 2006 (% of respondents)
- Internet Users Worldwide Who Have Ever Made an Online Purchase, by Region, April-May 2005 (% of respondents)
- Average Number of Online Purchases Made in the Past Month by Online Buyers Worldwide, by Region, April-May 2005
- Internet Users in Select Countries in the Americas Who Have Ever Made an Online Purchase, by Gender, April-May 2005 (% of respondents in each group)
- Countries Where US Internet Retailers Make Most of Their Foreign Online Sales, April 2005 (% of respondents)
- Payment Methods Used by Online Buyers in Select Countries in the Americas, April-May 2005 (% of respondents)
- Online Purchases in Mexico, by Method of Payment, 2005 (% of total)
- Online Purchases in Mexico, by Amount Spent, 2005 (% of total)
- When Online Buyers in Brazil Made Their Last Online Purchase, August 2005-September 2005 (% of respondents)
- Online Shopping Habits of Online Shoppers in Argentina, by Category, May 2005 (% of respondents)
- Demographics
- Demographic Profile of Internet Users in Argentina, 2005 (% of respondents)
- Demographic Profile of Internet Users in Brazil, May 2006 (% of respondents)
- Internet Users in Mexico, by Age, 2005 (% of total)
- Internet Users in Mexico, by Gender, 2005 (% of total)
- Demographic Profile of Internet Users in Venezuela, December 2005 (% of respondents)
- Online Advertising and Marketing
- Advertising Spending Worldwide, by Region, 2004-2008 (% increase vs. prior year)
- Online Advertising and Internet Access Spending in Select Countries and Regions Worldwide, 2004-2010 (millions and % increase vs. prior year)
- Online Advertising Spending in Latin America, 2005 & 2010 (millions)
- Products Advertised Online that Are Most Recalled by Internet Users in Select Countries in Latin America, November 2005-January 2006 (% of respondents)
- Aspects of Online Ads Most Disliked by Internet Users in Select Countries in Latin America, November 2005-January 2006 (% of respondents)
- Related Information and Links
- Related Charts
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
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