Product Type: Market Research Report
Published by: eMarketer
Published: October 2006
Product Code: R203-447Description Attention: Marketers, Advertising Agencies, Portals, Online and Offline Retailers, Large Corporations and SMEs and Financial Analysts.
The US Online Ad Spending report analyzes the trends that will continue to drive the growth of Internet ad spending for the next several years.
At first glance, it appears that Internet ad spending has kept pace with the audience online. Last year, advertisers spent an average of $71.51 per user, which eMarketer projects will increase to $88.28 this year and will inch close to the $100 per user mark next year.
However, even the high growth rate for average ad spending per user fails to match up with the impressive growth rate for overall Internet ad spending.
Key questions the "US Online Ad Spending" report answers:
- Why will Internet advertising not continue growing at 30%-plus rates?
- What outstanding trends will draw more ad dollars to the Internet?
- How will paid search continue as the dominant online advertising format?
- When will total media ad spending decrease—and why?
- Are the largest US advertisers firmly committed to Internet advertising?
- What will be the impact of video advertising?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The US Online Ad Spending report aggregates the latest data from advertising and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right marketing decision - every time.
Table of Contents - Impetus
- US Ad Spending Growth Rates for Total Media, Online Advertising and Total Media without the Internet, 2005-2010 (% increase/decrease vs. prior year)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: US Online Ad Spending
- Internet Ad Spending
- US Online Advertising Spending Growth, 2000-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, 2000-2010 (billions)
- Comparative Estimates: The Internet
- Comparative Estimates: US Online Advertising Spending, 2006 (billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2006 (% increase vs. prior year)
- Comparative Estimates: US Online Advertising Spending, 2004-2010 (billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2004-2010 (% increase/decrease vs. prior year)
- Quarter by Quarter
- US Online Advertising Spending, by Quarter, Q1 2004-Q4 2006 (billions)
- US Online Advertising Spending Growth, by Quarter, Q1 2004-Q4 2006 (% increase/decrease vs. prior quarter and % increase vs. same quarter prior year)
- Spending vs. Audience
- Average Annual Online Advertising Spending per User in the US, 2000-2010
- Growth Rate for Online Ad Spending vs. Average Annual Online Ad Spending per User in the US, 2001-2010 (% increase/decrease vs. prior year and % differential)
- Page Views among Top 100 Web Sites in the US, August 2005-August 2006 (millions and % increase/decrease vs. prior month and % increase/decrease vs. same month prior year)
- More Supporting Trends
- US Advertisers Who Use Online Advertising, 2005 & 2008 (% of respondents)
- US Advertising Spending, by Media, First half 2006 (% increase/decrease vs. same period of prior year)
- Change in Client Spending for Online Advertising according to US Media Buyers, Q2 2006 vs. Q1 2006 (% of respondents)
- Expected Quarterly Change in Client Spending for Online Advertising according to US Media Buyers, Q3 2006 (% of respondents)
- Change in Online Advertising CPM for Premium vs. Run-of-Network Inventories according to US Media Buyers, Q2 2006 vs. Q1 2006 (% of respondents)
- Expected Quarterly Change in Online Advertising CPM for Premium vs. Run-of-Network Inventories according to US Media Buyers, Q3 2006 (% of respondents)
- Internet Details
- By Format
- US Online Advertising Spending Growth, by Format, 2005-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, by Format, 2005-2010 (% of total online ad spending and billions)
- US Online Advertising Spending, by Format, 2005-2010 (millions)
- By Objective
- US Online Advertising Spending, by Objective, 2000-2010 (% of total online ad spending)
- US Online Advertising Revenues, by Type, 2005-2010 (millions, % increase vs. prior year and % market share)
- US Online Advertising Spending Growth, by Objective, 2001-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, by Objective, 2000-2010 (billions)
- By Company
- Online Ad Spending among 100 Leading US Advertisers, Ranked by Total US Ad Spending*, 2004 & 2005 (thousands and as a % increase/decrease vs. prior year)
- Top 20* Companies for US Online Ad Spending among Leading 100 US Advertisers, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Top 20 Online Advertisers in the US, Ranked by Spending, June 2006 (thousands)
- Top 10 Online Advertisers in the US, Ranked by Spending, June 2006
- Total Media Spending
- US Total Media Advertising Spending Growth, 2001-2010 (% increase/decrease vs. prior year)
- US Total Media Advertising Spending, 2000-2010 (billions)
- US Total Media Ad Spending, by Media, 2006 (millions)
- Media Share of US Total Media Advertising Spending, 2006 (% of total)
- Comparative Estimates: Total Media
- Comparative Estimates: US Total Media Advertising Spending, 2006 (billions)
- Comparative Estimates: US Total Media Advertising Spending Growth, 2006 (% increase vs. prior year)
- Comparative Estimates: US Total Media Advertising Spending, 2004-2010 (billions)
- Comparative Estimates: US Total Media Advertising Spending Growth, 2004-2010 (% increase/decrease vs. prior year)
- The Internet vs. Other Media
- US Advertising Revenues Lost Annually to the Internet, by Media, 2004-2007 (millions)
- S Ad Spending Growth Rates for Total Media, Online Advertising and Total Media without the Internet, 2001-2010 (% increase/decrease vs. prior year)
- US Advertising Spending, by Media, First half 2006 (% increase/decrease vs. same period of prior year)
- US Advertising Spending Growth, by Media, 2006 (% increase vs. prior year)
- US Advertising Spending, by Media, 2006 (% increase/decrease vs. prior year)
- Measured Media Ad Spending Growth in the US, by Media, 2004-2006 (% increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2002-2007 (% increase/decrease vs. prior year)
- US Advertising Spending, by Media, 2001-2007 (billions)
- US Total Media Ad Spending, by Media, 2004 & 2005 (millions and % increase/decrease vs. prior year)
- US Total Media Ad Spending, by Media, 2004 & 2005 (millions and % increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2001-2007 (% of total media spending and billions)
- Share of US Total Media Advertising Spending, by Media, 2004 & 2005 (% of total spending, % increase/decrease vs. prior year and millions)
- Share of US Total Media Advertising Spending, by Media, 2004 & 2005 (% of total spending, % increase/decrease vs. prior year and millions)
- The Internet’s Share of Total Media Ad Spending
- Online Advertising Spending according to US Marketers, Q1 & Q2 2006 (as a % of total marketing budget)
- Allocation of Advertising Spending by US Advertisers, by Media, 2005 & 2006 (% of respondents)
- US Online Advertising Spending according to Ad Executives, 2005, 2006 & 2010 (% of total media budget)
- US Online and Total Media Advertising Spending, 2000-2010 (billions and % of total media spending)
- Comparative Estimates: US Online Advertising as a Percent of Total Media Ad Spending, 2004-2010
- Traditional Advertisers & the Internet
- By Media
- Leading 100 US Advertisers' Portion of Each Medium's US Ad Spending, by Media, 2004 & 2005 (% of medium's total spending and % increase/decrease vs. prior year)
- US Ad Spending among Leading 100 US Advertisers and All Companies, by Media, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Leading 100 US Advertisers' and Each Medium's Portion of US Total Media Ad Spending, by Media, 2004 & 2005 (% of medium's total spending and % increase/decrease vs. prior year)
- By Industry
- US Online Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Internet's Portion of US Total Media Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (% of total spending and % increase/decrease vs. prior year)
- US Total Media Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- By Company
- Top 20* Companies for US Total Media Ad Spending, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Top 20 Companies for US Total Media Ad Spending Growth among Leading 100 US Advertisers, 2005 (% increase vs. prior year)
- Top 20 Companies for US Online Ad Spending among Leading 100 US Advertisers, 2005 (thousands and % of each company's total media ad spending)
- Top 25 Corporations in the Fortune 500, Ranked by Revenues, 2005 (millions)
- Related Information and Links
- Related Links
- Suggested Keywords for eStat Database
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