Product Type: Market Research Report
Published by: eMarketer
Published: October 2006
Product Code: R203-452Description Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software and Hardware Manufacturers.
The Mobile Message Marketing report confronts many of today's accepted notions about the mobile market - and where it is headed.
The explosive success of accidental consumer applications such as Short Messaging Service (SMS) in contrast to industry-led Multimedia Messaging Service (MMS) holds the important lesson that most consumers value mobile data for what it helps them do as opposed to the content they can pull into a handset.
At the same time, smart marketers are discovering that mobile messaging is one of the best direct response mechanisms available — providing a time stamp and demographics each time a user responds to a marketer's call to action. When tethered to another rich media platform such as TV, or even digital outdoor displays, marketers get richness and reach in the same experience.
Key questions the "Mobile Message Marketing" report answers:
- What is the current state of the messaging markets in Asia, Europe and the US?
- What messaging formats are marketers adopting?
- How are users employing messaging in ways of interest to marketers?
- What are some of the current messaging related campaigns being run by leading marketers?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Message Marketing report aggregates the latest data from internationals marketing, technology and telecommunications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision - every time.
Table of Contents - Impetus
- Short Text Message Revenues Worldwide, by Region, 2006-2010 (millions)
- Overview
- The eMarketer View
- The Numbers Game
- Implications for Your Business
- For Marketers
- For Mobile Carriers
- For Content Providers
- The Mobile Message Universe
- The Global Mobile Message Market
- Annualized Revenues for Providers of Mobile Internet Content Worldwide, by Type, 2005 (% of total)
- Worldwide Mobile Messaging Services Spending, by Application, 2006 (% of total)
- Short Text Message Revenues Worldwide, by Region, 2006-2010 (millions)
- Worldwide Mobile Entertainment Revenues, by Segment, 2005-2010 (millions)
- Time Spent Using Select Technologies among Adult Internet Users Worldwide, July-August 2006 (hours)
- Digital Methods of Communication Used by Adult Internet Users in Select Countries Worldwide, July-August 2006 (% of respondents)
- Camera Phone Owners in Select Countries Worldwide Who Use Photo Messaging, by Camera Phone Resolution, Q2 2006 (% of respondents in each group)
- Asia
- SMS Traffic and Revenues in the Asia-Pacific Region, 2005-2010
- Digital Devices Consumers in Select Countries in Asia* Rely on Most, 2006 (% of respondents)
- Breakdown of Mobile Service Revenues in the Asia-Pacific Region, by Service Type, 2004-2008 (% of total)
- Wireless Data Service Revenues in South Korea, 2005 & 2006 (trillions of WON and % increase vs. prior year)
- Internet Users in Japan, by Access Platform, 2005 (millions)
- Mobile Operators' Wireless Data Revenues in Japan, Western Europe and the US, 2004 (% of total mobile services revenues)
- 3G Mobile Phone Subscribers in Japan, 2005 & 2006 (millions)
- Mobile Phone Subscribers in China, 2006-2010 (millions and % of population)
- Profile of Leading Wireless Operators in China, 2004 & 2005
- Mobile Value-Added Services (MVAS) Revenues in China, 2003-2008 (billions)
- Mobile Value-Added Services in China, by Application, 2005 (% market share and % increase vs. prior year)
- Mobile Data Market Share in China, by Segment, 2005 (% of market share)
- MMS and MMS Mobile Phone Users in China, 2003-2008 (millions and % increase vs. prior year)
- MMS Revenues in China, 2003-2008 (billions of RMB and % increase/decrease vs. prior year)
- Europe
- Mobile Content and Applications Used by Mobile Subscribers in the UK, August 2006 (thousands and % of mobile subscribers)
- Mobile Text Messages Sent in the UK, January-August 2006 (billions and % increase vs. prior year)
- Multimedia Users and SMS Traffic in France, Q1 2005-Q2 2006
- Mobile Content and Applications Used by Mobile Subscribers in France, August 2006 (thousands and % of mobile subscribers)
- Mobile Content and Applications Used by Mobile Subscribers in Germany, August 2006 (thousands and % of mobile subscribers)
- Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in Western Europe, Q3 2006 (% of respondents)
- Leading Companies in Europe Who Use Text Messaging for Mobile Marketing, january 2006 (% of respondents)
- Most Frequently Used Type of Written Communication among Consumers in the UK, 2005 (% of respondents)
- Most Frequently Used Type of Written Communication among Consumers Ages 15-24 in the UK, 2005 (% of respondents)
- Types of Mobile Phone Messages Sent or Received by Teen Mobile Phone Users in the UK, by Age and Gender, July 2006 (% of respondents in each group)
- The US
- Average Mobile Phone Use per Month in the US and the European Union, 2005 (minutes)
- US Wireless Revenues, by Segment, 2005 & 2006 (millions and % increase vs. prior year)
- Mobile Content and Applications Used by Mobile Subscribers in the US, August 2006 (thousands and % of mobile subscribers)
- Mobile Content and Applications Used by US Mobile Subscribers, June 2006 (thousands and % of mobile subscribers)
- Reasons that US Mobile Phone Users Have Not Used Messaging Services, May 2006 (% of respondents)
- Messaging Service Usage among US Mobile Phone Users, by Age, May 2006 (% of respondents in each group)
- Mobile Phone Ownership and Text Messaging Use by US Tweens and Teens, March 2006 (% of respondents in each group)
- Frequency with which US Hispanic Mobile Subscribers vs. Total US Mobile Subscribers Send Text Messages to Another Phone, June 2006 (thousands and % of segment)
- Hispanic American Mobile Phone Owners Ages 14-29 Who Send Text Messages, 2005 (% of respondents)
- Average Web Usage in the UK among At-Home and At-Work Internet Users, January-April 2006
- US Mobile Subscribers Who Have Participated in a TV or Radio Poll via SMS, by Age, 2006 (% of respondents)
- US Mobile Subscribers Who Have Participated in a TV or Radio Poll via SMS, by Gender, 2006 (% of respondents)
- Marketers Get the Message
- Related Information and Links
- Related Links
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
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