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Digital Downloading: Music, Movies and TV, January 2007Product Type: Market Research ReportPublished by: eMarketer Published: January 2007 Product Code: R203-463 Description Attention: Marketers, Advertising Agencies, Music, Movie, Television, Sports and News Producers, Internet Content Providers, Wireless and Telecoms.
The Digital Downloading report analyzes the impact of digital distribution on the music, movie and television industries. Are consumers ready to buy digital entertainment content? Yes. eMarketer forecasts that US consumer spending on digital music, movies and television will approach $7.8 billion in 2010, up from $1.3 billion in 2005. It is true that restrictive digital rights management (DRM) still casts a shadow over the digital content sector. But lessonsÑparticularly in the online music businessÑare being learned. Imposing stringent restrictions on how consumers use the digital products they purchase does not secure revenue for the copyright holder, it merely pushes consumers away. Key questions the "Digital Downloading" report answers: * What are the prospects for digital music on both the PC and mobile platforms? * How does the US digital music market compare globally? * What are the barriers to a paid online movie and TV download market? * How many Internet users are paying for non-adult video content? * And many others... eMarketer Reports On-Target and Up-to-Date The Digital Downloading report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions right when you need to. Table of Contents The eMarketer View Digital Music Online Video Related Information and Links About eMarketer |
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