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Mobile Marketing and Advertising, January 2007Product Type: Market Research ReportPublished by: eMarketer Published: January 2007 Product Code: R203-464 Description Attention: Marketers, Advertising Agencies, Music, Movie, Television, Sports and News Producers, Internet Content Providers, Wireless and Satellite Systems and Telecoms.
The Mobile Marketing and Advertising report analyzes the rapidly changing dynamics of the worldwide mobile market. In 2007, look for increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. Combined with the march of advanced networks and handsets in Western Europe, North America and Asia-Pacific, the stage is set for an explosion of mobile marketing and advertising. However, several major obstacles stand in the way, not the least of which is general consumer reluctance to accept marketing or advertising messages to subsidize their mobile content or service experiences. Key questions the "Mobile Marketing and Advertising" report answers: * What are the global and regional mobile marketing opportunities for brands, agencies and mobile network operators? * How much of marketing budgets will be devoted to mobile worldwide? * What are some of the primary objectives of mobile marketing and advertising? * How do mobile campaigns tie into campaigns in other media? * And many others... eMarketer Reports On-Target and Up-to-Date The Mobile Marketing and Advertising report aggregates the latest data from leading marketing and communications researchers around the world with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision right when you need to. Table of Contents The eMarketer View Mobile Marketing 101 The Global Opportunity North America Europe The Asia-Pacific Region Related Information and Links About eMarketer |
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