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Multitasking Consumers: Distracted or ConnectedProduct Type: Market Research ReportPublished by: eMarketer Published: February 2007 Product Code: R203-466 Description Attention: Marketers, Advertising Agencies, Content Providers, Broadcasters, Telecoms, Cable and Satellite Providers, Online and Offline Retailers, Large Corporations and SMEs.
The Multitasking Consumers report explores how the 24-hour-day morphed into something much longer and that means marketers are facing more complex communications challenges. According to a 2006 study by Yahoo! and OMD, US consumers now live a 43-hour day filled with more than 16 hours of interaction with media and technology. MTV, meanwhile, in a 2005 study, says the "normal" day lasts 32 hours, with 6.5 hours devoted to various media. However, as more media floods into consumers' lives, they are finding ways to make room for them. Multitasking is a necessity. As a result, for marketers, "breaking through" to consumers is more difficult than ever. Key questions the "Multitasking Consumers" report answers:
The Multitasking Consumers report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions right when you need to. Table of Contents The eMarketer View Time Spent with Media Time Spent Multitasking The Role of the Computer TV and Multitasking Multitasking and Advertising Related Information and Links About eMarketer |
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