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Portal Marketing: The Big FourProduct Type: Market Research ReportPublished by: eMarketer Published: March 2007 Product Code: R203-470 Description Attention: Advertising Agencies, Marketers, Investors, Telecoms, Broadcast, Cable and Satellite Providers and Entertainment, Information, Sports, Music and Film Producers.
The Portal Marketing report analyzes the revenue and traffic figures at the leading portal sites Ð and accesses their impact on Internet advertising as a whole. eMarketer estimates that net US ad revenues at Yahoo!, AOL, MSN and Google represented 57.4% of the total Internet ad spend in 2006. Even if Google is not included among the portals, eMarketer projects that a third of online ad spending in 2007 will come through the other three sites. Key questions the "Portal Marketing" report answers: * Why will Internet ad spending remain imbalanced toward portals? * Why do marketers find portal reach important for their campaigns? * Which metrics work best for determining portal usage? * How does one portal differentiate itself from the competition? * Do portals have a singular or simple definition? * And many others... eMarketer Reports On-Target and Up-to-Date The Portal Marketing report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions right when you need to. Table of Contents The eMarketer View Portal Advertising Revenues The Importance of Reach Portal Traffic Analysis Differentiators: Search, Communication, Content Portals Defined (or Not) Related Information and Links About eMarketer |
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