|
|
Automotive Online: The Race Is OnProduct Type: Market Research ReportPublished by: eMarketer Published: March 2007 Product Code: R203-471 Description Attention: OEMs, Dealers, Parts Suppliers, Technology Vendors, Consultants, Marketers and Advertising Agencies. The Automotive Online report analyzes the trend-setting online and mobile marketing strategies and tactics of the automotive industry. After all, where the auto industry goes other industries often follow. eMarketer predicts the automotive category, consisting of manufacturers, dealers and after-market vendors, will account for $2.54 billion, nearly 13%, of the $19.5 billion estimated to be spent on Internet advertising and marketing this year. About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization. Key questions the "Automotive Online" report answers: * Where are automotive advertisers spending their online budgets? * What tactics are online consumers responding to? * How are dealers using the Web to find and keep customers? * And many others... eMarketer Reports On-Target and Up-to-Date The Automotive Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions right when you need to. Table of Contents The eMarketer View Advertising and Marketing Trends Online Consumer Behavior Dealerships Go Digital Related Information and Links About eMarketer |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |