Product Type: Market Research Report
Published by: eMarketer
Published: April 2007
Product Code: R203-475Description The UK Online report tracks and analyzes developments in one of Europe's—indeed the world's—leading Internet economies.
The UK Internet benefits from cheap, fast connectivity. Faster connections make it easier and more enjoyable to use the Internet, and users spend more time online. As Britons discover the conveniences of online shopping, booming online revenues are fueling a surge in online marketing spending.
The final link in this virtuous cycle may be free connectivity.
Key questions the "UK Online" report answers:
- Why does the UK lead Europe in the percentage of shoppers online?
- What factors are driving Internet usage in the UK?
- Why is Internet advertising growing so quickly in the UK?
- What is the effect on other UK ad markets?
- What can US marketers learn from the UK model?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The UK Online report aggregates the latest data from a wide range of international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.
Table of Contents - Executive Summary
- Online Advertising Spending per User in Select Countries in Western Europe, 2006, 2007 & 2010 (US $)
- Macroeconomic Overview
- Introduction
- Economic Structure
- Growth
- Inflation/Unemployment
- Currency/Exchange Rates
- Trade
- Internet Access
- Internet Users and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of population)
- Internet Access Locations that UK Adults and Teens Use Regularly, August 2006 (% of respondents)
- Likelihood that Non-Internet Households in the UK Will Acquire Internet Access in the Next Six Months, January-February 2006 (% of respondents)
- Broadband
- Broadband Households and Penetration in Select Countries Worldwide, 2006 (millions and % of total households)
- Broadband Households and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of total households)
- Broadband Households and Penetration in the UK, by Access Technology, 2005-2011 (millions and % of total households)
- UK Household Internet Consumers with Broadband Service, by Age and Income, Q2 2005 & Q2 2006 (% of respondents in each group)
- Pricing
- Average Cost* of 1 Mbps of Residential Bandwidth per Month in Select Countries in Western Europe, February 2005 vs. May 2006
- Usage
- Top 10 Countries in Western Europe, Ranked by Digital Content Consumption, Q4 2005 (based on index*)
- Leading Online Activities of UK Adult and Teen Internet Users, August 2006 (% of respondents)
- Top 10 Fastest-Growing* Web Brands in the UK, by Unique Audience, July 2006 (thousands and % increase vs. prior year)
- Top 25 Web Properties among UK Internet Users, Ranked by Unique Visitors, September & October 2006 (thousands and % increase/decrease vs. prior month)
- How Often Adults in the UK Watch Online/Mobile* Video, November 2006 (% of respondents)
- Internet Demographics
- UK Consumers with Household Internet Service, by Age and Income, Q2 2005 & Q2 2006 (% of respondents in each group)
- Active Internet Users in the UK, by Age, January 2006
- Adult Internet Users* in the UK, by Gender, December 2005 (% of total)
- Frequency of Internet Usage by Adults* in the UK, by Age and Gender, 2006 (% of respondents)
- Select Online Activities of Adult* Internet Users in the UK, by Gender, 2006 (% of respondents)
- Types of Crimes that Adult Internet Users in the UK Feel Most at Risk from in Their Everyday Lives, September 2005 & September 2006 (% of respondents)
- E-Commerce
- Retail E-Commerce: UK, 2006-2010
- Adult Internet Users in Select Countries in Western Europe Who Are Online Shoppers*, September 2006 (% of respondents)
- Select Goods and Services Purchased in the Past Year by Online Buyers in the UK, 2006 (% of respondents)
- Online Holiday Spending in the UK, 2004-2006 (billions of £)
- Top 10 Retail E-Commerce Sites among UK Internet Users during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
- Monthly Amount that UK Consumers Ages 11-25 Spend on Music Downloads, January-February 2007 (% of respondents)
- Other Digital Channels
- Most Popular Internet Access Devices Used* by UK Online Consumers, September 2006 (% of respondents)
- Mobile Internet Users in the UK, June-December 2006 (millions)
- VoIP Usage among UK Internet Users, by Access Technology, January-February 2006 (% of respondents in each group)
- Online Advertising & Marketing
- Online Advertising Spending Growth for Select Countries Worldwide, 2006 (% increase vs. prior year)
- Online Advertising Spending in the UK, by Segment, First half 2005 & first half 2006 (millions of £)
- Top 10 Search Engines in the UK, Ranked by Share of UK Click-Throughs, August 2006
- Advertising Spending Growth in the UK, by Media, 2005-2007 (% increase/decrease vs. prior year)
- Online Advertising Spending per User in Select Countries in Western Europe, 2006, 2007 & 2010 (US $)
- Online Advertising Spending in the UK, by Industry, First half 2005 & first half 2006 (% market share)
- Areas in Digital Marketing that Are Most Likely to Grow in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
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