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CPG Online: Food and Beverages Party On

Product Type: Market Research Report
Published by: eMarketer
Published: April 2007
Product Code: R203-481
Description
The food and beverage category now leads the US consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending budget online.

The CPG Online report analyzes the online spending trends of one of the largest and most influential advertising categories.

Representing a large part of the category, food and beverage advertisers cut spending in every major media last year—except the Internet, and eMarketer estimates they will spend $288 million advertising online in 2007, a 36.6% increase over last year.

Why is Internet advertising becoming a staple for food and drink marketers?

Key questions the "CPG Online" report answers:
  • How do consumers search for consumer packaged goods?
  • Why is the CPG industry's spending on search marketing relatively low?
  • Are consumers using online coupons?
  • Are CPG companies ready for mobile marketing?
  • What are food and beverage marketers doing to engage consumers online?
  • And many others...
eMarketer Reports—On-Target and Up-to-Date
The CPG Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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