Product Type: Market Research Report
Published by: eMarketer
Published: May 2007
Product Code: R203-483Description Competing interests between the music, consumer technology and mobile industries have created a virtual battlefield in the entertainment sector. Unless these industries change their assumptions about roles and rewards in the value chain, it's not likely that mobile music will grow quickly or predictably.
The Mobile Music report analyzes the battle for the future of networked entertainment.
Because the three industry sectors have been unable or unwilling to closely align their interests, marketers can expect to hear widely divergent viewpoints regarding the potential for mobile music.
But the one thing the industries agree on is that they all need mobile music to grow, and as quickly as possible.
eMarketer estimates that music labels earned $1 billion from global mobile music in 2006, and that figure will rise to $7.3 billion in 2011.
Key questions the "Mobile Music" report answers:
- What is the potential size of the mobile music opportunity?
- Which regions are growing fastest and why?
- How can marketers participate in mobile music?
- What are some potential wild cards for marketers to understand?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.Table of Contents - Executive Summary
- Mobile Music Spending Worldwide, 2006-2011 (millions)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Mobile Music Marketing
- Mobile Music as a Marketing Vehicle
- Music Sponsorship Spending in North America, 2003-2011 (millions)
- The Global Opportunity
- Worldwide Mobile Music Revenues, 2006-2011 (billions)
- Mobile Music Spending Worldwide, 2006-2011 (millions)
- Select Features of Mobile Phones Worldwide, 2005-2007 (% of total mobile phone sales)
- Worldwide Music-Enabled Mobile Phone Shipments, 2006 & 2007 (millions of units and % increase vs. prior year)
- Market Share of Cumulative Mobile Music Revenues Worldwide, by Region, 2006-2011
- Mobile Music Revenues Worldwide, 2006 & 2011 (billions)
- Market Share of Mobile Music Revenues Worldwide, by Segment, 2006 & 2011
- Mobile Entertainment Revenues Worldwide, by Type, 2006 & 2011 (millions)
- Mobile Music Sales Worldwide, 2005 & 2009 (billions)
- Full-Track Mobile Music* Revenues Worldwide, 2006 & 2010 (billions)
- Ringtone Sales Worldwide, 2005 & 2009 (billions)
- North America
- Mobile Music Spending in North America, 2006-2011 (millions)
- Non-Voice Mobile Activities of US Mobile Phone Users, Q4 2006 (% of respondents)
- Types of Content that US Mobile Phone Owners Have Downloaded to a Mobile Phone in the Past Month vs. Ever, June-July 2006 (% of respondents)
- US Mobile Phone Users Who Have Listened to Mobile Audio, Q4 2006 (% of respondents)
- Usage of Select Mobile Audio Features among US Mobile Audio Listeners, February 2007 (% of respondents)
- US Mobile Audio Listeners Who Accept Advertising in Exchange for Free Audio Content, by Mobile Audio Feature Used, February 2007 (% of respondents)
- US Mobile Subscribers Who Own and Have Used Music-Capable Handsets, Q3 2005 & Q3 2006 (thousands and % of each group)
- Europe
- Mobile Music Spending in Western Europe, 2006-2011 (millions)
- Digital Music Sales in Select Countries in Western Europe, by Format, First half 2006 (% market share)
- Mobile Music* Revenues in Select Countries in Europe, 2005
- Mobile Content Revenues in Western Europe, by Service Type, 2005 (% market share)
- Mobile Subscribers in the US and Select Countries in Western Europe Who Transfer and/or Download Music onto Mobile Devices, January 2007 (% of mobile subscribers)
- Monthly Amount that UK Consumers Ages 11-25 Spend on Music Downloads, January-February 2007 (% of respondents)
- Asia-Pacific
- Mobile Music Spending in Asia, 2006-2011 (millions)
- Mobile Music Revenues in the Asia-Pacific Region, 2005 & 2010 (billions)
- Mobile Music Sales in the Asia-Pacific Region, 2005 & 2009 (billions)
- Ringtone Sales in the Asia-Pacific Region, 2005 & 2009 (billions)
- Digital Music Sales in Japan, by Segment, Q2 2006
- Mobile Music Revenues in Japan and China, 2010 (billions)
- Mobile TV Content Genre that Interests Internet Users in Japan Most, October 2006 (% of respondents)
- Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)
- Products and Services Purchased Online by Online Buyers* in South Korea, June 2006 (% of respondents)
- B2C E-Commerce Sales Growth in South Korea, by Category, 2005 (% increase/decrease vs. prior year)
- Mobile Phone Users and Mobile Data Users in China, January-March 2007 (millions)
- Music-Enabled Mobile Phone Sales in China, 2005 & 2010 (millions of units)
- Mobile Music Revenues in China, 2003 & 2005-2008 (billions)
- China Mobile's Ringback Tone Revenues, 2004 & 2005 (millions)
- Mobile Phone Penetration in India, 2006 & 2011 (% of population)
- Mobile Music Revenues in India, FY 2006 & FY 2007 (millions)
- Mobile Music Sales in India, 2005 & 2009 (millions)
- Ringtone Sales in India, 2005 & 2009 (millions)
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