Product Type: Market Research Report
Published by: eMarketer
Published: May 2007
Product Code: R203-486Description Australia has long lead the Asia Pacific region in terms of Internet penetration, however, the country has lagged in broadband adoption. No more. Last year, the nationwide availability of ADSL service, and increased competition, led to falling prices and a 14.7% jump in broadband uptake. The future looks bright-and faster.
The Australia Online report analyzes the changes that cheap broadband is bringing to the continent's Internet usage patterns, e-commerce and online advertising.
The wide availability of broadband has particularly benefited Australia's more isolated areas-the North and South-which now lead the country in terms of Internet penetration.
Younger Australians also benefit. Ninety percent of children aged 12-14 now use the Internet, as well as 40% of 5-8 year olds. In fact, only older Australians have been slow to adopt the Internet.
Key questions the "Australia Online" report answers:
- What is changing the demographic of Australia's online population?
- Which geographic areas are growing the fastest online?
- How is cheaper broadband expanding online services?
- How much will Australian online shoppers be spending online?
- Why is online advertising expected to expand?
- What will be the affect of the mobile Internet?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Australia Online report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.
Table of Contents - Executive Summary
- Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
- Macroeconomic Overview
- Introduction
- Economic Structure
- Growth
- Inflation/Unemployment
- Currency/Exchange Rate
- Trade
- Internet Access
- Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
- Comparative Estimates: Internet Users in Australia, 2006 (millions)
- Computer and Internet Household Penetration in Australia, 1998-2006 (thousands and % of total households)
- Broadband Access
- Broadband Households and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of total households)
- Broadband Subscribers in Australia, by Access Technology, Q1 2005-Q3 2006 (thousands)
- Broadband Households and Penetration in Australia, by Access Technology, 2005-2011 (millions and % of total households)
- Broadband Penetration among SMBs in Australia, June 2002-September 2006 (% of respondents)
- Pricing
- Average Cost of 1Mbps of Residential Bandwidth per Month in Select Countries in the Asia-Pacific Region, March 2005 vs. May 2006
- Average Monthly Internet Access Spending and Premium Amount that Internet Users in Select Countries Worldwide Would Pay for Mobile Broadband Services, 2006
- Usage
- Average Web Usage in Australia among At-Home and At-Work Internet Users, January-March 2007
- Online Activities of Internet Users in Australia, April-May 2006 (% of respondents)
- At-Home Online Activities of Children in Australia with Household Internet Access, by Demographic Profile, April 2006 (% of respondents in each group)
- E-Commerce
- Online Buying Metrics in Australia, June 2005-June 2006
- B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
- Products and/or Services Bought Online by Internet Users in Australia, April 2005 (% of respondents)
- Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
- Adults in Australia Who Plan to Purchase Holiday Gifts Online, by Age and Gender, 2006 (% of respondents in each group)
- Primary Reason that Adults in Australia Plan to Purchase Holiday Gifts Online, by Age, 2006 (% of respondents in each group)
- Other Digital Channels
- Mobile Content Revenues in Australia, 2006 & 2010 (millions of A$)
- Mobile Phone Users in Australia Who Purchased Mobile Content and/or Used Mobile Information Services in the Past Year, November 2006 (% of respondents)
- VoIP Penetration among SMBs in Australia, 2005 & 2006 (% of respondents)
- Internet Demographics
- Internet Penetration among Adults in Australia, by Demographic Profile and Access Location, July 2005-June 2006 (% of population in each group)
- Internet Penetration among Adults in Australia, by State/Territory, July 2005-June 2006 (% of population)
- Internet Penetration among Children in Australia, by Demographic Profile and Access Location, April 2006 (% of population in each group)
- Online Advertising & Marketing
- Online and Total Advertising Spending in Australia, 2000-2007 (millions)
- Online Advertising Revenues in Australia, 2006 & 2010 (billions)
- Online Advertising Revenues in Australia, by Segment, 2006 (% increase vs. prior year)
- Advertising and Marketing Trends
- Online Advertising Spending Planned by Advertisers in Australia, by Category, 2003-2007 (% of online advertising budget)
- Leading Strengths of the Internet As an Advertising Medium according to Advertisers in Australia, January 2007 (% of respondents)
- Leading Weaknesses of the Internet As an Advertising Medium according to Advertisers in Australia, January 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
|
|
