Product Type: Market Research Report
Published by: eMarketer
Published: July 2007
Product Code: R203-496Description Say "digital home" and most US adults will answer "too expensive" or "too hard to set up." Yet many wish they could integrate and control the various electronic devices already in their homes. That's why the next big thing in consumer electronics may be something that pulls all the little things together.
The Consumer Electronics Online report analyzes the changes convergence trends are bringing to the consumer electronics (CE) marketplace.
Although the revolution may be on the horizon, it hasn't arrived yet and the shape of things to come is still unclear.
One thing is certain, however: The Internet is now indispensable for both consumers and the CE industry.
Increasingly, widespread broadband penetration and an expanding array of new products and services are spurring consumer interest in the digital home concept.
Key questions the "Consumer Electronics Online" report answers:
- What is the state of the digital home in 2007?
- Are consumers ready for convergence?
- What role does the Internet play in purchase decisions?
- How are CE advertisers using the Internet?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Consumer Electronics Online report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Table of Contents - Executive Summary
- Selling the Digital Home
- Issues & Questions
- The eMarketer View
- The Consumer Electronics Advertising Mix
- US Consumer Electronics and Technology Company Advertising Spending, by Media, 2005 & 2006 (millions and % change)
- US Consumer Electronics and Technology Company Advertising Spending, by Media, 2005 & 2006 (share of total)
- US Online Advertising Impressions for the Computer Hardware and Electronics Industry, by Format, March & May 2007 (millions and % change)
- The Digital Home Today and in 2011
- Global Growth
- Worldwide Consumer Electronics Shipments, 2006 & 2010 (billions of units)
- Digital Home Entertainment Device Spending by Consumers Worldwide, 2006 & 2007 (billions and % increase vs. prior year)
- Digital TV Households in Select Regions Worldwide, 2005-2011 (millions)
- Digital and Analog TV Households in Select Regions Worldwide, by Access Technology, 2011 (% of TV households)
- Fiber-to-the-Home (FTTH) Households Worldwide that Receive Video Services, 2005 & 2011 (% of total)
- Select Consumer Electronics Devices Owned per Household in Select Countries Worldwide, July-August 2006 (mean average)
- Household Penetration of Select Consumer Electronics Devices in Select Countries Worldwide, July-August 2006 (% of respondents)
- Worldwide Sales of Select Consumer Electronics Devices, 2006 (millions of units)
- Wi-Fi-Enabled Consumer Electronics Shipments Worldwide, 2006 & 2011 (millions)
- Digital Homes in the US
- Broadband vs. Dial-Up Internet Households and Penetration in the US, 2005-2011 (millions and % of total households)
- US High-Speed Internet Lines, by Access Technology, June 2006 (% of total)
- Household Digital Living Service and Product Revenues in the US, by Type, 2006 & 2010 (billions)
- Digital Music, TV and Movie Content Spending in the US, 2005-2010 (millions)
- US TV Households and Penetration, 2001-2011 (thousands and % of total households)
- US Over-the-Air TV Household Awareness of the 2009 Analog-to-Digital Transition*, Q3 2006 (% of respondents)
- US Over-the-Air TV Household Intentions Following the 2009 Analog-to-Digital Transition*, Q3 2006 (% of respondents)
- Household Penetration of Select Consumer Electronics Devices, December 2006 (% of respondents)
- Percent of US Households that Own Select Consumer Electronics Devices, Q3 2006
- Select Consumer Electronics Devices Owned by US Digital Cable Households, 2006 (% of respondents)
- Video Game Console Users in the US, by Age and Gender, Q4 2006 (thousands)
- Device that Online Consumers in North America Used to Watch Paid Online Video Content, 2007 (% of respondents)
- US Household Penetration of Select Stand-Alone Consumer Electronics and Converged Mobile Devices, Q4 2005 & Q1 2007 (% of households)
- Networked Households in North America, 2005 & 2012 (millions)
- Number of Devices with which US Broadband Users Regularly Connect to Household Wi-Fi Network, by Gender, April 2007 (% of respondents in each group)
- Consumer Trends
- Techno Angst and Tech Fatigue
- US Adult Consumers' Opinions regarding the "Digital Home"*, October-November 2006 (% of respondents)
- Benefits of Media Hub Devices according to US Internet Users Who Do Not Own a Media Hub, March 2006 (% of respondents)
- Barriers of Media Hub Devices according to US Internet Users Who Do Not Own a Media Hub, March 2006 (% of respondents)
- Interest in Select Types of Digital Home Services among Internet Users Worldwide, April-May 2006 (% of respondents)
- Consumer Satisfaction Is Not Guaranteed
- Favorable* Industries according to US Internet Users, February-March 2007 (% of respondents)
- Consumer Satisfaction with Digital Home Technologies among Internet Users Worldwide, by Region, April-May 2006 (% of respondents in each group)
- Satisfaction with Retail E-Commerce Web Sites among US Consumers, by Category, 2005 & 2006 (based on a 100-point scale* and % change vs. prior year)
- Demographic Profile of US Visitors to Appliances and Electronics Web Sites, December 3-30 2006 (% of total)
- Main Source of Information about Select Consumer Electronics Decisions Used by US Adult Internet Users, January 2007 (% of respondents)
- Sources of Information about Companies or Products Used by US Adult Internet Users, by Industry, January 2007 (% of respondents)
- Types of Web Sites Used by US Adult Internet Users for Whom the Internet Is the Main Source of Information about Select Consumer Electronics Decisions, January 2007 (% of respondents)
- Cross-Channel Shopping
- US Consumer Spending on Consumer Electronics Products* that Is Influenced by Online Research, 2006 (billions and % of total CE spending)
- US Consumer Electronics Sales, by Channel, 2006 (billions and % increase vs. prior year)
- US Online Shoppers Who Would Visit a Manufacturer and/or Competitor Web Site after Not Finding Desired Product Information on a Retailer Web Site, May 2007 (% of respondents)
- Demographic Profile of US Consumers Who Research Electronics Online before Purchasing Them in a Store, November-December 2006 (% of respondents in each group)
- Soonest Time within which US Online Shoppers Expect an Online Order to Be Ready for In-Store Pickup, 2007 (% of respondents)
- Reasons that US Cross-Channel Shoppers Purchase from an Offline Retailer Different from the Retailer's Site Used for Research, Q2 2006 (% of respondents)
- Reasons that US Cross-Channel Shoppers Purchase Offline, Q2 2006 (% of respondents)
- The Price Is Right
- Top Three Purchase Decision Factors for Digital Home Technologies according to Internet Users Worldwide, April-May 2006 (% of respondents)
- Reasons that US Consumers Research Consumer Electronics Products* Online before Making an In-Store Purchase, June 2006 (% of respondents)
- Most Important Factor that Influences US Consumers When Making Technology Purchases, April 2007 (% of respondents)
- Main Reasons that US Internet Users Would Purchase a High-Definition Television (HDTV), August 2006 (% of respondents)
- Consumer Electronics Products* that US Consumers Spend the Most and Least Time Researching Online before Making a Purchase, June 2006 (hours)
- Word-of-Mouth and Brand Advocates
- Leading Media that Will Influence Electronics Purchases by US Holiday Shoppers, 2006 (% of respondents)
- US Brand Advocates* vs. Non-Advocates Who Posted Online about a Recent** Purchase in Select Product Categories, January-July 2006 (% of respondents in each group)
- US Brand Advocates* vs. Non-Advocates Who Recommended a Recent** Purchase in Select Product Categories to a Friend, January-July 2006 (% of respondents in each group)
- Attitude of Online Shoppers toward Retail Web Sites with Customer Reviews, February 2007 (% of respondents)
- Types of Information that US Adult Internet Users Have Searched for on the Internet, November 2006 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
|
|
