Product Type: Market Research Report
Published by: eMarketer
Published: August 2007
Product Code: R203-500Description France was not an early leader in Internet usage, and French firms were relatively slow to advertise and market online. Now, however, Internet penetration and online marketing have grown and France is the third-largest online advertising spender in Europe, behind the UK and Germany.
The France Online Advertising report analyzes the forces driving France's emergence as one of the leading Internet advertisers in Europe.
Online advertising campaigns are fairly new to the French, and many French companies still put the bulk of their online efforts into Web sites and e-mail designed to communicate brand messages. But the country's big brands are beginning to experiment with blogs and other new techniques, including mobile advertising.
eMarketer estimates that the French online ad market will grow at a rate of more than 34% during 2007, and total over $4 billion by 2011.
Key questions the "France Online Advertising" report answers:
- What is the current value of the French online advertising market?
- What contribution does online spending make to the total advertising spend in France?
- How does the French market differ from the US and other major European countries?
- How are the mobile Internet and other trends affecting the online advertising landscape?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The France Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.Table of Contents - Executive Summary
- Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers - France Online Advertising
- Country Background
- Online Ad Spending
- Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
- Online Advertising Spending in Select Countries in Europe, 2006 (millions of Eur and % of total online ad spending)
- Online Advertising Spending Growth according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006-2008 (% increase vs. prior year)
- Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)
- Total Advertising Spending
- Advertising Spending for Select Countries in Europe, 2005-2007 (% increase vs. prior year)
- Online and Total Media Advertising Spending in France, 1997-2007 (millions)
- The Internet vs. Other Media
- Advertising Spending in France, by Media, 2003-2007 (millions)
- Percent of Increased Online Advertising Spending that Came from Other Media Budgets according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006
- Advertising Spending in France, by Media, 2006 (millions of euros and % change vs. prior year and % market share)
- Advertising Spending in France, by Media, January 2006-May 2006 & January 2007-May 2007 (millions of euro and % change vs. prior year)
- Online Advertising: Types and Trends
- Opinions of Online Marketing Tactics among Marketers in France, May 2007 (% of respondents*)
- Marketers' Anticipated Change in Spending* on Marketing Tools in France, May 2007 (% of respondents)
- Online Marketing Tactics Used by Advertisers* in France, Q1 2007 (% of respondents)
- Online Display Advertising Impressions in Select Countries in Europe*, by Format, July-December 2006 (% of delivered display ad impressions)
- Top 10 Web Properties among Internet Users in France, Ranked by Unique Visitors, March & April 2007 (thousands and % increase/decrease vs. prior month)
- Top 10 Web Properties among Internet Users in France, May 2007 (millions of unique visitors)
- Active Second Life Residents Worldwide, by Region, March 2007 (thousands of unique users, % market share and % increase vs. January 2007)
- Online Ad Spending by Industry
- Online Advertising Spending in France, by Industry, 2006 (millions of euros and % change)
- Top 10 Online Advertising Sectors in France, March 2007 (number of different banners viewed, and % change vs. prior month)
- The Online Consumer
- Internet Usage
- Average Web Usage in France among At-Home and At-Work Internet Users, January-May 2007
- Internet Usage Metrics in France, April 2007
- Internet Users* and Penetration in France, May 2006 & May 2007 (millions and % of total population)
- Internet Users and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of population)
- Broadband Penetration
- Top 10 Countries Worldwide, Ranked by Broadband Lines, Q4 2006 (millions)
- Information and Communications Technology (ICT) Spending Growth in the EU, by Select Countries, 2006-2008 (% increase vs. prior year)
- At-Home Internet Users in France with a Broadband Connection, May 2006 & May 2007 (millions and % of total population)
- Household Broadband Penetration in Select Countries in Western Europe, 2005, 2006 & 2010 (% of households)
- Broadband Households and Penetration in France, by Access Technology, 2005-2011 (thousands and % of total households)
- Attitudes and Behavior
- Attitudes of Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
- Attitudes of Teen and Young Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
- Online Activities Conducted* by Internet Users in Select Countries in Western Europe, 2006 (% of respondents)
- Mobile Internet Advertising
- Mobile Phone Users in the US and Select Countries in Western Europe with Mobile Internet Access, December 2006 (% of respondents)
- Mobile Content Users in the US Who Have Registered, Personalized or Paid for that Mobile Content, by Category, December 2006 (% of respondents in each group)
- Mobile Content Users in Select Countries in Western Europe* Who Have Registered, Personalized or Paid for that Mobile Content, by Category, December 2006 (% of respondents in each group)
- Source of SMS Advertising among Mobile Subscribers in France, Germany and Spain, August 2006 (thousands and % of each segment)
- Mobile Internet Users' Opinions of Links and Banners on Mobile Internet Portals in France, 2006 (% of respondents)
- Mobile Phone Users in the US and Select Countries in Western Europe Who Prefer Mobile Advertising Instead of Paying for Mobile Content*, December 2006 (% of respondents)
- Behaviors of Mobile Phone Users in the US and Select Countries in Western Europe* in Response to Mobile Advertising, December 2006 (% of respondents)
- Mobile Advertising Revenues of the Leading Operators in France, 2006 (millions)
- Anticipated Change in Spending by Marketers* Using the Mobile Internet in France, 2007 (% of respondents)
- Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)
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- Related Links
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