Product Type: Market Research Report
Published by: eMarketer
Published: August 2007
Product Code: R203-511Description By 2008, online advertising spending in the US is expected to surpass radio advertising spending. While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector called "audio."
The Radio Trends report report analyzes the many ways that new digital and interactive technologies are changing traditional business models—altering the distribution and access of audio content.
Internet and satellite radio, podcasting, high-definition radio and mobile audio services are all revolutionizing a radio industry that remained virtually unchanged for a century.
Key questions the "Radio Trends" report answers:
- How can the radio industry take advantage of new digital, interactive and on-demand technologies?
- What are the growth prospects for Internet, satellite and high-definition radio?
- Can Internet radio sustain itself with the imposition of the new royalty charges?
- How many podcast listeners are there, and what are their demographic characteristics?
- And many others...
eMarketer Reports—On Target and Up to Date
The Radio Trends report report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now. Table of Contents - Executive Summary
- US Online Advertising Spending vs. Radio Advertising Spending, 2006-2011 (billions)
- Issues & Questions
- The eMarketer View
- US Weekly Radio Audience, by Technology, 2007 (millions)
- Time Spent Using Select Media per Day by US Adult Internet Users, by Age, January 2007 (mean hours)
- Media that US Consumers Consider Most and Least Essential to Their Lives, 2002 & 2007 (% of respondents)
- Summary of Key Trends in Radio
- For Marketers-Combine Radio and the Internet
- Select Media Activities of US Adults While Simultaneously Using Other Media, November-December 2006 (% of respondents)
- Frequency with which US Teen Consumers Engage in Select Simultaneous Activities While Online, July 2006 (% of respondents)
- US Weekly Radio Audience, by Location, 2007 (% of total)
- Select Media Used Daily by US Adults, by Daypart, 2007 (% of respondents)
- US Brand Marketers Who Plan to Use Social Network* Marketing Tactics in the Next Year, 2006 & 2007 (% of respondents)
- Unaided Recall of Advertised Brand When Exposed to Two Internet Ads vs. One Internet and One Radio Ad among US Internet Users, 2007 (% of respondents)
- Radio Advertising Revenues & Spending
- US Radio Advertising Revenues, 1997-2006 (billions)
- US Radio Advertising Revenues, by Segment, 1997-2006 (billions)
- US Radio's Top 20 National Network and Spot Advertisers, Ranked by Spending, 2006 (millions)
- US Radio Advertising Revenues, by Segment, Q1 2007 (millions and % increase/decrease vs. prior year)
- US Radio Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
- Comparative Estimates: US Radio Advertising Spending, 2007 (billions)
- US Radio Station Revenue Growth*, 2006-2011 (% increase vs. prior year)
- Internet Radio Advertising Spending
- US In-Stream Audio Advertising Revenues, 2006-2008 (millions)
- US Internet Radio Advertising Revenues, 2006-2020 (millions)
- Radio Distribution and Usage
- US Radio Listeners, by Technology, 2006-2010 & 2015 (millions)
- Hours Spent Listening to Radio per Week in the US, 1996-2006 (hrs:mins)
- US Radio Stations, by Leading Format, February 2007
- US Radio Listening Share, by Format, Fall 2006 (% of all radio listeners)
- Internet Radio
- Weekly and Monthly US Internet Radio Listeners, January 2007 (millions)
- Weekly US Internet Radio Listeners, January 2000-January 2007 (% of respondents)
- US Weekly and Monthly Internet Radio Listeners, January-April 2007 (% of respondents)
- Top 10 Web Site Categories among US Internet Users, Ranked by Growth in Unique Visitors, May vs. June 2007 (thousands and % change)
- Average Weekly US Online Radio Audience for Select Radio Providers, May 2007
- Leading Internet Radio Networks among US Internet Radio Listeners, by Time Spent per Week, January 2007 (hours)
- US Internet Radio Listeners, by Location, April 2007 (% of respondents)
- Weekly US Internet Radio Listeners, by Age and Gender, January-February 2007 (% of respondents)
- Number of Internet Radio Stations Listened to Weekly by US Internet Radio Listeners, by Age, March-May 2007 (% of respondents)
- Satellite Radio
- Satellite Radio Gross Subscriber Additions in the US, by Provider, 2005-2007 (thousands)
- US Satellite Radio Subscribers, by Company, 2006-2010 & 2015 (millions)
- US Digital Radio Shipments, by Type, 2004-2012 (thousands of units)
- Likelihood of Subscribing to Satellite Radio in the Next 12 Months among US Consumers*, January-February 2007 (% of respondents)
- US Satellite Radio Subscribers, by Age and Gender, January-February 2007 (% of respondents)
- Reasons for Subscribing to XM Satellite Radio according to US XM Subscribers, February-March 2007 (% of respondents)
- Reasons for Subscribing to Sirius Satellite Radio according to US Sirius Subscribers, February-March 2007 (% of respondents)
- Complaints about Satellite Radio among US XM or Sirius Satellite Radio Subscribers, February-March 2007 (% of respondents)
- Level of Satisfaction with Satellite Radio among US Satellite Radio Subscribers, 2005-2007 (% of respondents)
- Podcasting
- US Podcast Audience, 2006, 2008 & 2011 (millions)
- US Weekly and Occasional Podcast Listeners, 2004-2012 (millions)
- US Podcast Awareness and Listeners, January 2006 & January 2007 (% of respondents)
- Demographic Profile of US iTunes Podcast Downloaders vs. Total Adult Internet Users, October 2006 (% of total)
- US Podcast Listeners, by Age and Gender, January-February 2007 (% of respondents)
- Types of Programming Content that US Podcast Listeners Are Very Interested in Downloading, January-February 2007 (% of respondents)
- High-Definition Radio
- HD Radio Familiarity and Interest among US Consumers, by Age, January & July 2007 (% of respondents in each group)
- US HD Radio Listeners, 2007-2015 (millions)
- Mobile Radio
- US Mobile Phone Users Who Have Listened to Mobile Audio, Q4 2006 (% of respondents)
- US Mobile Phone Users Who Are Aware of Select Mobile Audio Features, February 2007 (% of respondents)
- Usage of Select Mobile Audio Features among US Mobile Audio Listeners, February 2007 (% of respondents)
- Time per Week that US Mobile Audio Listeners Spend Listening to Select Mobile Audio Features, February 2007 (hrs:mins)
- US Consumer Interest in Local Radio Tuner-Enabled Mobile Phone, January-February 2007 (% of respondents)
- Conclusion
- Related Information and Links
- Related eMarketer Reports
- Related Links
- Contact
- Report Contributors
- About eMarketer
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