Product Type: Market Research Report
Published by: eMarketer
Published: September 2007
Product Code: R203-519Description As a population, the French have said oui to the Internet. According to researchers, one out of every two French citizens used the Internet in 2007, and nine out of 10 French home users have a broadband connection.
The France Online Overview report provides a comprehensive, up-to-date look at French usage of the Internet and other digital channels.
French usage figures are impressive. For instance, eight out of 10 French Internet users have watched an online video, compared to 76% of US users.
In addition, France’s online advertising market will grow to $4.01 billion by 2011, and 80% of French marketers plan to increase their online or mobile marketing budgets in the coming year.
eMarketer estimates that 30.9 million French citizens used the Internet at least once a month in 2007, and by 2011 another eight million of them will join their compatriots online.
Key questions the “France Online Overview” report addresses:
- How many French citizens are online?
- What do they do online?
- How do French online usage patterns compare to other countries?
- How do the French access the Internet?
- How large is the e-commerce market?
- How fast is it expected to grow?
- What other Internet services do the French use?
- What is the size of the French online ad market?
- What are mobile ad revenues in France?
- And many others...
eMarketer Reports—On Target and Up to Date
The France Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
Table of Contents - Executive Summary
- France: Telecom Indicators, 2006 (thousands)
- Internet Users and Penetration in France, 2005-2011 (millions and % of population)
- The Economy
- Internet Access
- Internet Users and Penetration in France, 2005-2011 (millions and % of population)
- Comparative Estimates: Internet Users in France, 2006-2011 (millions)
- Comparative Estimates: Internet User Penetration in France, 2006-2011 (% of population)
- Internet Access Locations Used by Consumers in France during the Past 12 Months, 2005 & 2006 (% of respondents)
- Broadband
- Broadband Households and Penetration in France, by Access Technology, 2005-2011 (thousands and % of total households)
- Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
- At-Home Internet Users in France with a Broadband Connection, May 2006 & May 2007 (millions and % of total population)
- Internet Demographics
- Internet Users in Select Countries in Western Europe, by Age and Gender, September-December 2006 (% of respondents)
- Consumers in France with Internet Access at Home, by Age, 2003-2006 (% of respondents in each group)
- Average Number of Days per Week that Blog Readers in Select Countries Read Blogs, by Gender, November 2006
- Demographic Profile of Digital Video Users in Select Countries in Western Europe, January 2006 (% of respondents in each group)
- Online Buyers* in France Who Made Their First Online Purchase within the Past Three Months, by Gender, Q1 2006 (% of respondents)
- Internet Usage
- Internet Usage Metrics in France, April 2007
- Online Activities Conducted* by Internet Users in Select Countries in Western Europe, 2006 (% of respondents)
- Frequency with which Consumers in France Research Leisure and/or Cultural Activities Online, 2006 (% of respondents)
- Frequency with which Consumers in France Research Select Cultural Activities Online, by Area of Interest, 2006 (% of respondents in each group)
- Internet Blogging Awareness and Usage among Adult Internet Users in Select Countries in Western Europe, September 2006 (% of respondents)
- Reasons that Internet Users in France Consult Blogs Regularly, June 2006 (% of respondents)
- Attitudes of Internet Users in France toward Blogs, June 2006 (% of respondents)
- Top 10 Web Properties among Internet Users in France, Ranked by Unique Visitors, May & June 2007 (thousands and % increase/decrease vs. prior month)
- Top Five Online Video Streaming Web Sites among Internet Users in France, Ranked by Unique Video Streamers and Downloaders, April 2007
- Percent of Internet Users in France, the US and the UK Who Visit Online Dating Sites, December 2006
- Top Five Online Dating Web Sites in France, Ranked by Unique Visitors, December 2006 (thousands)
- E-Commerce
- B2C E-Commerce: France, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in France, 2005-2011 (billions)
- E-Commerce Sales Growth* in France, by Sector, Q1 2007 (% increase vs. same period of prior year)
- Leading Online Purchase Categories among Online Buyers in France, November-December 2005 & November-December 2006 (% of respondents)
- Average Growth for Online Sales of Products and Services according to Managers of Major E-Commerce Sites in France, 2007 (% increase vs. prior year)
- Types of Products and Services Purchased in the Past Six Months by Internet Users in France, by Sales Channel, May 2006 (% of respondents and change in % points vs. prior year)
- Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
- Online Holiday Spending* in France, Germany and the UK, October 30-December 31, 2006 (billions)
- Top 10 Retail E-Commerce Sites among Internet Users in France during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
- Other Digital Channels
- VoIP Subscribers in France, Q1 2004-Q4 2006 (millions)
- IPTV Revenues in France, 2006 & 2010 (millions)
- Mobile Multimedia Users and SMS Traffic in France, Q1 2005-Q2 2007
- Mobile Content and Applications Used by Mobile Subscribers in France, July 2007 (thousands and % of mobile subscribers)
- Online Advertising and Marketing
- Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
- Online Advertising Spending per User in Select Countries in Western Europe, 2006, 2007 & 2010 (US $)
- Online and Total Media Advertising Spending in France, 1997-2007 (millions)
- Advertising Spending in France, by Media, January 2006-May 2006 & January 2007-May 2007 (millions of € and % change vs. prior year)
- Top 10 Online Advertising Sectors in France, March 2007 (number of different banners viewed, and % change vs. prior month)
- Advertising Trends
- Top Five Search Categories* in France, Q4 2006 (% of total searches)
- Fastest-Growing Search Categories in France, Ranked by Increase in Number of Searches*, Q4 2006 (% increase vs. same period of prior year)
- Opinions of Online Marketing Tactics among Marketers in France, May 2007 (% of respondents*)
- Marketers' Anticipated Change in Spending* on Marketing Tools in France, May 2007 (% of respondents)
- Anticipated Change in Spending by Marketers* Using the Mobile Internet in France, 2007 (% of respondents)
- Mobile Advertising Revenues of the Leading Operators in France, 2006 (millions)
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