Product Type: Market Research Report
Published by: eMarketer
Published: September 2007
Product Code: R203-527Description The Indian government declared 2007 the "Year of Broadband," setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households by 2011.
The India Online Overview report analyses the reality and potential of this gigantic marketing opportunity.
The number of home Internet users in India grew 19% between April 2006 and April 2007, and three out of four urban Indians now have broadband.
But for India to reach its online potential, the government needs to liberate the telecommunications sector, though wireless access technologies may also provide momentum.
Key questions the "India Online Overview" report answers:
- How does India's booming economy affect e-commerce?
- How many Indians are online today?
- How do Indians access the Internet?
- Who is shopping online in India?
- How fast is online advertising growing in India?
- What is the outlook for mobile users in India?
- And many others...
- eMarketer Reports—On Target and Up to Date
The India Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
Table of Contents - Executive Summary
- Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
- The Economy
- Number of Households in India, by Income, 1995-2010 (millions)
- Internet Access
- Comparative Estimates: Internet Users in India, 2006-2011 (millions)
- Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
- Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)
- Active* Internet Users in India, by Preferred Access Location, March 2000-March 2006 (% of respondents)
- Broadband Penetration
- Broadband Households and Penetration in India, by Access Technology, 2005-2011 (thousands and % of total households)
- Broadband Subscribers in India, January-July 2007 (millions)
- Broadband Lines in the Asia-Pacific Region, by Country, Q1 2007 (thousands)
- At-Home Internet Subscribers in India, by Access Technology, March 2006 (% of total)
- Top 10 Countries Worldwide, Ranked by Fiber-to-the-Home (FTTH) Households, 2011 (millions and % of households)
- Active* Internet Users in Select Countries Worldwide, by Primary Access Technology, November-December 2006 (% of respondents)
- Digital TV
- Multichannel TV Subscribers in India, by Platform, 2006 & 2009
- Digital TV (DTV) Households in the Asia-Pacific Region, by Country, 2006 & 2012 (thousands and % market share)
- Internet Demographics
- Demographic Profile of Active* Internet Users in India, by Weekly Usage, March 2006 (% of respondents in each group)
- Demographic Profile of Total Internet Users* in India, by Preferred Access Location, March 2006 (% of respondents in each group)
- PC Owners and At-Home Internet Subscribers in India, 1997-2006 (thousands and % of PC owners with at-home Internet access)
- Internet Usage
- Internet Users in the Asia-Pacific Region, May 2007
- Internet Users in India, by Frequency of Usage, 2006 & 2007 (millions and % increase vs. prior year)
- Usage of Select Media in India, 2007 (% of respondents)
- Top 10 Online Activites of Internet Users in India, 2006 & 2007 (% of respondents)
- E-Commerce
- B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
- E-Commerce Spending in India, 2006 & 2007 (millions)
- Online Shoppers and Buyers in India, 2006 & 2007 (millions and % of total active Internet users)
- Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010
- Top 10 Products/Services Purchased by Online Buyers in India, 2007 (% of respondents)
- Growth of Online Travel Sales in Select Countries in the Asia-Pacific Region, 2006-2010
- Reasons that Online Buyers in India Shop at Particular Retail E-Commerce Sites, March 2006 (% of respondents)
- Important Retail E-Commerce Web Site Features according to Online Buyers in India, March 2006 (% of respondents)
- Payment Methods Used by Online Buyers in India, April 2005 (% of respondents)
- Online Music Sales in India, 2005 & 2009 (thousands)
- Mobile Sales
- Mobile Music Revenues in India, FY 2006 & FY 2007 (millions)
- Mobile Music Sales in India, 2005 & 2009 (millions)
- Ringtone Sales in India, 2005 & 2009 (millions)
- Online Advertising
- Online Advertising Spending in Select Countries in the Asia-Pacific Region, 2004-2010 (millions)
- Online Advertising Spending in India, 2003-2007 (millions)
- Online and Total Advertising Spending in India, 2000-2007 (millions)
- Advertising Revenues in India, by Media, 2005 & 2006 (% market share)
- Media Revenues in India, by Media, 2012 (% market share)
- Paid Search
- Key Search Marketing Metrics in India, 2006
- Search Marketing Spending in India, by Sector, 2006 (millions of INR)
- Top 10 Advertisers in India, Ranked by Search Marketing Spending, 2006 (millions of INR)
- Mobile
- Messages vs. Banner Ads as the Preferred Mobile Advertising Format among Consumers in India, the US and the UK Who Have Used Mobile Internet, July-August 2006 (% of respondents)
- Most Preferred Medium for Receiving Product and Service Recommendations among Consumers in India Who Have Used Mobile Internet, July-August 2006 (% of respondents)
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