Product Type: Market Research Report
Published by: eMarketer
Published: November 2007
Product Code: R203-529Description Canada is one of the world’s most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. But online advertising has been slow to take off—until now.
The Canada Online Advertising report analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world.
Online advertising didn’t really take off in Canada, partly because advertisers’ options were limited. Linguistic and cultural differences between French Canada and other parts of the country also initially inhibited online development.
But now the environment is changing and Canadian businesses are recognizing the potential of the Web.
eMarketer projects that online advertising spending in Canada will pass C$3.0 billion (US$2.44 billion) by 2011_roughly triple its value in 2006.
Key questions the “Canada Online Advertising” report addresses:
- How much is spent on Internet advertising and commercial e-mail in Canada?
- What are the prospects for future spending?
- How are search and display options changing for Canada’s online advertisers?
- How does online advertising spending vary in different regions of Canada?
- What factors continue to hold back the development of Canadian online advertising?
- And many others…
eMarketer Reports—On Target and Up to Date
The Canada Online Advertising report aggregates the latest data from International marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents - Executive Summary
- Online Advertising Spending in Canada, 2006-2011 (billions of C$ and % increase vs. prior year)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Canada Online Advertising
- Economic Overview
- Online Advertising Spending
- Online Advertising Spending in Canada, 2006-2011 (billions of C$ and % increase vs. prior year)
- Online Advertising Revenues in Canada, 2002-2006 (millions of C$ and % increase/decrease vs. prior year)
- Online Advertising Spending in Canada, 2002-2011 (millions and % increase vs. prior year)
- Online Advertising Spending in Canada, 2004-2007 & 2011 (millions of C$)
- Broadband Households and Penetration in North America, by Country, 2005-2011 (millions and % of total households)
- Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
- Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
- Total Advertising Spending
- Advertising Spending in Canada, 2004-2007 & 2011 (billions of C$)
- Advertising Spending in Canada, 2002-2011 (millions and % increase vs. prior year)
- The Internet vs. Other Media
- Advertising Spending in Canada, by Media, 2006, 2007 & 2011 (billions of C$)
- Attitudes to Online Advertising
- Factors that Are Important in Determining the Trustworthiness of a Company/Industry according to Adult Internet Users in Canada, December 2006 (% of respondents)
- Online Advertising Spending by Region
- Online Advertising Spending in Canada, by Region, 2006, 2007 & 2011 (millions of C$ and CAGR*)
- Adult Internet Users in Canada Who Go Online At Least Once a Week, by Province, 2006 (% of respondents)
- Western
- Central
- Eastern
- Online Advertising Revenues in French Canada, 2005 & 2006 (millions of C$ and % of total online ad revenues)
- Search Engine Used First according to French Canadian Internet Users, March 2007 (% of respondents)
- Frequency with which French Canadian Internet Users Click on Sponsored Links in Search Results, March 2007 (% of respondents)
- Online Advertising by Segment
- Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (millions of C$ and % increase vs. prior year)
- Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (% of total)
- Search-related advertising
- Top 10 Search Engines in the US, Ranked by Searches, September 2007 (thousands and % share of searches)
- Display
- Classified and Directory Sites
- E-Mail
- Online Spending by Industry
- Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
- US Online Advertising Revenues, by Major Industry Category, Q2 2006 & Q2 2007 (% market share)
- US Online Advertising Revenues, by Major Consumer Category, Q2 2006 & Q2 2007 (% market share)
- Average Number of Impressions, Clicks and Click-Through Rate (CTR) for Display Advertising on Yellow Pages Sites in Canada, by Industry, March 2007
- Trends to Watch
- Facebook Users in the US and Canada, by Age, June 2007 (% of total)
- Mobile Internet Advertising
- Canada: Telecom Indicators, 2006 (thousands)
- Cheapest Rates for Mobile Data Transfer* among Mobile Operators in Canada As Compared with Rates of Operators in Other Countries, April 2007
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- Related Links
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