Product Type: Market Research Report
Published by: eMarketer
Published: December 2007
Product Code: R203-542Description Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth.
The Outdoor Advertising report analyzes the digital reinvention of this no longer “old” medium.
Outdoor advertising is bucking the trend.
While other traditional advertising sectors, such as TV, radio, newspapers and magazines, struggle to adapt to increasingly fragmented audiences and changing media consumption patterns, the out-of-home advertising sector is actually reaping the benefits of the evolving media landscape.
eMarketer projects that US outdoor advertising revenues will rise from $7.4 billion in 2007 to $10.2 billion in 2011.
Key questions the “Outdoor Advertising” report answers:
- What are the drivers of growth in the out-of-home advertising sector?
- How much is being spent on the various forms of out-of-home advertising?
- What are the opportunities and challenges for digital billboards?
- How effective is out-of-home advertising and how can it be measured?
- What are some creative examples of out-of-home advertising worldwide?
- And many others…
eMarketer Reports—On Target and Up to Date
The Outdoor Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents - Executive Summary
- US Outdoor vs. Online Advertising Spending, 2006-2011 (billions)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Outdoor Advertising
- Defining the Market
- US Outdoor Advertising Displays/Vehicles, by Segment, 2006
- US Outdoor Advertising Spending, by Segment, 2006 (% of total)
- Advertising Spending by Media
- Worldwide
- Advertising Spending Worldwide, by Media, 2006-2010 (millions)
- Advertising Spending Worldwide, by Media, 2006-2010 (% of total)
- US
- US Advertising Spending, by Media, 2005 & 2006 (millions and % increase/decrease vs. prior year)
- Comparative Estimates: US Advertising Spending, by Media, 2007 (% of total and millions)
- US Advertising Spending Increases and Decreases, by Media, First half 2007 vs. First half 2006 (millions)
- Comparative Estimates: US Advertising Spending Growth, by Media, 2007 (% increase/decrease vs. prior year)
- US Outdoor Advertising Spending Estimates and Forecasts
- US Outdoor Advertising Spending, 2006-2011 (billions and % change)
- Comparative Estimates: US Outdoor Advertising Spending, 2006 & 2007 (billions)
- Comparative Estimates: US Outdoor Advertising Spending, 2011 (billions)
- US Outdoor Advertising Spending, 1990-2006 (billions and % increase/decrease vs. prior year)
- US Outdoor Advertising Spending, Q1-Q3 2007 (% change*)
- Top 10 US Industries, Ranked by Outdoor Advertising Spending, Q3 2006 & Q3 2007 (thousands, % of total and % change)
- Top 20 Brands Using Outdoor Advertising, Ranked by US Spending, 2006 (millions)
- Top 10 Outdoor Advertising Association of America (OAAA) Member Companies, Ranked by US Revenues, 2005
- US Outdoor Advertising Spending by Category
- Outdoor Advertising Spending, by Segment, 2006 (billions)
- US Out-of-Home Media Advertising Spending, by Segment, 2006 & 2011 (millions and CAGR*)
- US Alternative Out-of-Home (OOH) Advertising Spending, by Segment, 2006 (% of total)
- US Alternative Out-of-Home (OOH) Advertising Spending by Segment, 2006 (millions and % change)
- US Alternative* Out-of-Home (AOOH) Advertising Spending, 2001-2006 (millions, % change and % of total out-of-home spending)
- Outdoor Digital and Video Advertising
- US Outdoor Digital and Video Advertising Spending, 2006-2011 (billions and % change)
- US Outdoor Digital and Video Advertising Spending As a Percent of Total Outdoor Advertising Spending, 2007 & 2011
- Outdoor Video Advertising
- US Outdoor Video Advertising Spending, 2006-2011 (billions and % change)
- Narrowcasting Revenues in North America, 2006 & 2011 (billions and CAGR*)
- Leading US Out-of-Home Video Advertising Networks, July 2007
- Digital Billboards
- Number of Digital Billboards in the US, 2006 & 2010
- US Outdoor Digital Advertising Spending, 2006-2011 (millions and % change)
- Outdoor Advertising Awareness and Effectiveness
- Media in which US Adult Internet Users Have Seen or Heard Advertising in the Past 12 Months, July 2007 (% of respondents)
- Types of Media in which US Adult Internet Users Pay Some or a Lot of Attention to Advertising, July 2007 (% of respondents)
- Attitudes of US Adult Internet Users toward Advertising, by Media, July 2007 (% of respondents)
- US Adult Consumers Who Have Seen and Are Interested* in Advertising in Alternative Media, by Age, March 2005-April 2007 (% of respondents in each group)
- The Cutting Edge of Outdoor
- Related Information and Links
- Related Links
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