Product Type: Market Research Report
Published by: eMarketer
Published: February 2008
Product Code: R203-552Description 2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents.
The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is high, and the country will account for at least 40% of 2008 online sales in Western Europe. The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations.
Key questions the “UK Internet” report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.Table of Contents - Executive Summary
- UK Internet Users and Penetration, 2007-2012 (millions and % of population)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-UK Internet Users and Usage
- Internet Users
- UK Internet Users and Penetration, 2007-2012 (millions and % of population)
- Internet Users and Penetration in Select Countries in Europe, 2007-2012 (millions and % of population)
- Comparative Estimates: UK Internet Users, 2007-2012 (millions)
- Internet Households and Penetration in Great Britain, 2002-2007 (millions and % of households)
- UK Household Internet Access Penetration, by Region, 2006 & 2007 (% of total)
- Broadband Penetration
- Top 10 Countries Worldwide, Ranked by Broadband Subscriptions, Q3 2007 (millions)
- UK Households, by Internet Access Technology, 2006 & 2007 (% of total)
- At-Home Internet Access Technology of UK Adult Internet Users, April-May 2007 (% of respondents)
- Internet Access Locations
- UK Adult* Internet Users, by Access Location, 2006 & 2007 (% of respondents)
- Wireless Internet Access via Laptop and Handheld Device* among Adults with Fixed Internet Access in Select Countries Worldwide, October 2007 (% of respondents)
- Mobile Internet Connections
- Mobile Internet Users in Select Countries Worldwide, 2006 (% of respondents)
- Mobile Data/Content-Based Activities of UK Mobile Phone Users, Q3 2006 (% of respondents)
- Mobile and PC-Based Internet Users in the UK, by Age and Gender, January 2007 (% of unique visitors)
- Wireless Internet Access via Mobile Phone among Adults with Fixed Internet Access in Select Countries Worldwide, October 2007 (% of respondents)
- Mobile Content and Applications Used by Mobile Subscribers in the UK, September 2007 (thousands and % of mobile subscribers)
- 3G Subscription Penetration in Select Countries Worldwide, 2005 & 2006 (% of total mobile subscriptions)
- Internet Usage: Time, Frequency, Demographics
- Internet Penetration and Usage in Europe, by Country, September 2007 (% of population and average per unique visitor)
- Average Web Usage in the UK among At-Home Internet Users, June 2007
- Frequency of Internet Usage by UK Adult* Internet Users, by Age and Gender, 2007 (% of respondents)
- Average Time Spent Online per Month by UK Internet Users, by Age, April 2007 (hours)
- UK Internet Users, by Age, October 2006 & October 2007 (% of total)
- Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (% of total time)
- UK Household Penetration of Telecommunication Services, by Income, Q1 2007 (% households in each group)
- Online Activities
- Online Activities of UK Adult* Internet Users, by Gender, 2007 (% of respondents)
- Web Categories Accounting for the Most Time Spent Online by Internet Users in the UK, June 2007 (% of total time, billions of minutes, hrs:mins:secs)
- Top 10 Web Brands in Select Countries in Western Europe, Ranked by Unique Audience Share, September 2007
- Top 10 Web Properties among Internet Users in the UK, Ranked by Unique Visitors, September & October 2007 (thousands, % change and % reach)
- Top 10 Most Popular Web Sites in the UK, Ranked by Growth of Unique Visitors, October 2006 & October 2007 (millions and % change)
- Leading Search Engines in the UK, Ranked by Search Volume, December 2-29, 2007 (% market share)
- Share of UK Click-Throughs by Search Engine, July 2007 (% of total)
- Online Activities of UK Adult Internet Users, by Access Technology, Q1 2007 (% of respondents)
- Online Video
- Media Activities* of UK Child and Tween Consumers, by Age, April-May 2007 (% of respondents in each group)
- Change in Time Spent* Watching TV due to Internet Usage by Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
- Activities Reduced As a Result of Increased Internet Usage according to Internet Users in Western Europe*, 2007 (% of respondents)
- Top 10 Most Popular Online Activities of Internet Users in Select Countries in Europe*, September 2007 (% of respondents)
- UK Visitors to TV, Video or Movie-Related Web Sites, September 2006 & September 2007 (millions, % of total Internet users and % change)
- Top 10 TV, Video and Movie Web Sites among UK Internet Users, Ranked by Unique Visitors, September 2007 (millions and % of total Internet users)
- Leading Types of Online Video Content Web Sites Used by UK Adult Internet Users Who Watch Online Video, April-May 2007 (% of respondents)
- Online Video Streaming Viewers among Internet Users in Select Countries Worldwide, April 2007
- Social Networking
- Social Networking Usage in Select Countries in Europe, August 2007
- Internet Users in Select Countries Worldwide Who Use Social Media Web Sites*, 2007 (% of respondents)
- Select Types of Online Content Services Used by UK Adult Internet Users, April-May 2007 (% of respondents)
- UK Internet Traffic to Social Networking Sites and E-Mail Services, November 2007 (% market share)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by Unique Visitors, August 2007 (thousands, % reach and % change vs. December 2006)
- Top 25 Social Networking Sites and Online Communities in the UK, Ranked by Market Share of Visits, November 2007
- Favorite Social Networking Sites among UK Internet Users, 2007 (% of respondents)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by Total Minutes Spent, August 2007 (millions of minutes and thousands of unique visitors)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by Time per Person, August 2007 (hrs:mins and thousands of unique visitors)
- UK Social Networking Site Users, by Age, 2006 & 2007 (% of each group)
- E-Commerce
- Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
- B2C E-Commerce: UK, 2006-2011
- UK Retail E-Commerce Sales, 2006 & 2007 (billions of £ and % change)
- Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, July 2007
- Select Goods and Services Purchased in the Past Year by UK Adult* Online Buyers, 2006 & 2007 (% of respondents)
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