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Bank Marketing Online: Moving into Prime Position

Product Type: Market Research Report
Published by: eMarketer
Published: June 2008
Product Code: R203-573
Description
The US consumer banking sector—beset by credit woes, fallout from the mortgage crisis and an economic slowdown—is in turmoil. One area is a hub of activity, however. Banks are continuing to invest in their Web sites, adding more online products, services and transactions.

The Bank Marketing Online report analyzes the trends that are driving the expansion of online banking services.

Banks are experimenting with mobile banking and other Web 2.0 services, such as social networks and blogs, video and even interactive games. They are also looking at interactive tools and applications to encourage consumers to opt in to various offers, sign up for more information, enroll in new services and take quizzes or qualify for product promotions.

In short, banks want to deepen their relationships with consumers by engaging them online.

Key questions “Bank Marketing Online” report answers:
  • Who banks online now?
  • How fast is the online banking population growing?
  • Why are banks encouraging consumers to bank online?
  • Will mobile banking have an impact on banking transactions?
  • How much are banks spending to market their online services?
  • Which banks are leading the way online?
  • What do blogs have to do with banking?
  • And many others…
eMarketer Reports—On Target and Up to Date
The Bank Marketing Online report aggregates the latest data from financial, marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary

Demographic Profile of US Internet Users Who Visited Bank and Financial Institution Web Sites, December 30, 2007-January 26, 2008 (% of total)

Who’s Banking Online Now?

US Adult Online Bankers, 2000-2007 (% of Internet users and % of total population)

US Adult Online Bankers, by Income, September 2007 (% of respondents in each group)

Demographic Profile of US Internet Users Who Visited Bank and Financial Institution Web Sites, December 30, 2007-January 26, 2008 (% of total)

Top 10 Bank and Financial Institution Web Sites among US Internet Users, Ranked by Visits, January 2008 (% market share)

Highly Satisfied* Online Banking Customers at Top Five** US Banks, 2006-2008 (% of respondents)

Increasing the Number of Online Customers

Mobile Banking

US Mobile Banking Users, 2007-2010 (millions)

Advertising Spending and Tactics

Leading Banking Advertisers among the Top 100 US Advertisers, Ranked by Online Advertising Spending Growth, 2005 & 2006 (millions and % change)

Banking and Financial Institutions among the Leading 100 US Advertisers with Lowest Percentage of Their Advertising Spending Going to Traditional Media**, 2006

Marketing and Community-Building with Web 2.0

Marketing Initiatives

Trends to Watch

Customization

Security

Mobile Banking

Social Media

Conclusion

Related Information and Links

Related Links

Contact

Report Contributors

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