Product Type: Market Research Report
Published by: eMarketer
Published: September 2009
Product Code: R203-647Description Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.
Many of these people are among the world’s most committed Internet users, spending 45 hours or more online each month.
While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.
But traditional media isn't dead -- television still dominates, especially in the highly desirable over-35 audience.
How should marketers be adapting to the changing Canadian media landscape? This new eMarketer report can help show the way.Table of Contents - Executive Summary
- Internet Users and Penetration in North America, by Country, 2008-2013 (millions and % of population)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers - Canada Online
- Canada’s Online Population
- Internet Users and Penetration in Canada, 2008-2013 (millions and % of population)
- Top 10 Countries, Ranked by Internet Penetration, 2009 (% of population)
- Demographics
- Internet User Penetration in Canada, by Age, November 2007-May 2008 (% of respondents in each group)
- Internet Users in Canada, by Age, June 2009 (thousands and % of total)
- Internet Users in Canada, by Gender and Age, June 2009 (thousands and % of total)
- Internet Users in Canada, by Household Income, June 2009 (thousands and % of total)
- Internet Users in Canada, by Region, June 2009 (thousands and % of total)
- Internet Users in Canada, by Age and Native Language, 2003-2008 (% of respondents in each group)
- Broadband
- Top 10 Countries, Ranked by Broadband Subscriptions, Q1 2009 (millions)
- Broadband and Dial-Up Internet Households and Penetration in Canada, 2008-2013 (millions and % of total households)
- Broadband Households in Canada, by Access Technology, 2008-2013 (millions and % of total households)
- Internet Households in Canada, by Access Speed, 2006-2008 (% of total)
- Adult Internet Users in Canada Who Own a Wireless Router, 2008 & 2010 (% of respondents)
- Adult Internet Users in Canada Who Own a Laptop Computer, 2008 & 2010 (% of respondents)
- Media Usage
- Time Spent Online
- Internet Usage in Select Countries, December 2008
- Time Spent Online Each Week by Internet Users in Canada, by Age, October 2008 (hours)
- Average Weekly Time Spent Online by Internet Users in Canada, by Native Language, 1997-2008 (hours)
- Time Spent Online by Child and Teen Internet Users in Select Countries, October-December 2008 (hours per month)
- Time Spent with All Media
- Time Spent per Week Using Select Media According to Consumers in Canada, by Age, November 2007-May 2008 (hours)
- Average Weekly TV Viewing in Canada, by Age, 2005-2008 (hours)
- Change in Time Spent* Watching TV due to Internet Usage According to Internet Users in Select Countries, October 2008 (% of respondents)
- Frequency of Simultaneous Use of Internet and TV in Select Countries, October 2008 (% of respondents)
- Preferred Format for Watching TV News According to Consumers in Canada, by Age, Gender and Region, May-June 2009 (% of respondents)
- Media in Which Consumers in Canada Saw Their Favorite Ad, October 2008 (% of respondents)
- Preferred Format for Reading Newspapers According to Consumers in Canada, by Age, Gender and Region, May-June 2009 (% of respondents)
- Change in Time Spent* Reading National Newspapers due to Internet Usage According to Internet Users in Select Countries, October 2008 (% of respondents)
- Top 10 Cities in Canada, Ranked by Total Time Spent Reading Newspapers, 2008 (minutes)
- Most Trusted Sources
- Most Trusted* Media According to Internet Users in Canada and the US, 2008 (% of respondents)
- Most Trusted Source of News According to Consumers in Canada, by Age, Gender and Region, May-June 2009 (% of respondents)
- Primary Source of News According to Consumers in Canada, by Age, Gender and Region, May-June 2009 (% of respondents)
- Online Activities
- Top 10 Website Categories Among Internet Users in Canada, Ranked by Market Share of Visits, February-April 2009
- Leading Web Browsers in Canada, February 2008 & March 2009 (% share)
- Top 10 Website Categories in Canada, Ranked by Growth in Unique Visitors, December 2007 & December 2008 (thousands and % change)
- Online Information Activities of Internet Users in Select Countries, by Topic, October 2008 (% of respondents)
- Search
- Search Queries Performed by Internet Users in Canada, December 2007 & December 2008 (millions and % change)
- Leading Search Engines Among Internet Users in Canada, Ranked by Market Share of Search Volume, February-April 2009
- Share of Online Searches in Canada, by Search Engine, December 2008 (% of total)
- Success Rate* of Searches Among Search Engine Users in Canada, 12 weeks ending June 27, 2009 (% of total searches)
- Communications
- Communication Activities of Internet Users in Select Countries, October 2008 (% of respondents)
- Frequency with Which Social Media Users in Canada Visit Twitter, 2008 (% of respondents)
- Social Networking
- Internet Users in Select Countries Who Have a Social Networking Site Profile, October-December 2008 (% of respondents)
- Internet Users in Select Countries Who Have Made Friends Online, October-December 2008 (% of respondents and average number of online friends)
- Social Media Users in Canada Who Access Social Networks, by Access Device, 2008 (% of respondents)
- Top 10 Countries, Ranked by Number of Facebook Members, April 2009
- Social Network Members in Canada, by Network, February 2009 (% of respondents)
- Frequency with Which Social Media Users in Canada Visit Facebook, 2008 (% of respondents)
- Frequency with Which Social Media Users in Canada Visit MySpace, 2008 (% of respondents)
- Importance of Social Networks for Sharing Opinions About Products and Services According to Social Media Users in Canada, 2007 & 2008 (% of respondents)
- Social Media Users in Canada Who Are Influenced by Positive vs. Nagative Product Reviews on Social Networks, 2008 (% of respondents)
- Video Viewing
- Top 10 Online Video Properties Among Internet Users in Canada, Ranked by Videos Viewed, February 2009 (millions and % of total)
- Top 10 Online Video Properties Among Internet Users in Canada, Ranked by Unique Viewers , February 2009 (millions and average videos per viewer)
- Mobile Music Revenues Worldwide, 2008 & 2013 (billions and CAGR)
- Format of Favorite Online Ad According to Consumers in Canada, October 2008 (% of respondents)
- Internet Users in Select Countries Who View Online Video*, October 2008 (% of respondents)
- Online Video Consumption of Internet Users in Select Countries, by Type, October 2008 (% of respondents)
- Mobile Users and Usage
- Importance of Select Consumer Electronics According to Mobile Phone Users* in Canada, by Age, 2008 (% of respondents in each group)
- Mobile Phone Usage Metrics in Canada, December 2008 (% of respondents)
- Number of Mobile Phones per Household According to Mobile Phone Users* in Canada, 1997-2000, 2006 & 2008 (% of respondents)
- Mobile Phone Users* in Canada, by Age, 1997-2000, 2006 & 2008 (% of respondents in each group)
- Mobile Phone Subscriptions in Canada, by Payment Plan, Q1 2006-Q2 2009
- Canada: Telecom Indicators, 2008 (thousands and penetration)
- Mobile Phone Subscriptions in Select Countries, 2013 (millions)
- Internet Users in Canada Who Own a Smartphone, 2007 & 2008 (% of respondents)
- Mobile Activities
- Top 10 Mobile Internet Sites Among Mobile Internet Users in Canada, Ranked by Unique Visitors, Q1 2009 (thousands)
- Mobile Phone Content Usage According to Mobile Phone Users* in Canada, 2006 & 2008 (% of respondents)
- Mobile Messaging Activities of Mobile Phone Users in Select Countries, October 2008 (% of respondents)
- Average Number of Mobile E-Mails Sent per Day According to Mobile Phone Users* in Canada, by Age, 2008 (% of respondents in each group)
- Average Number of SMS Sent per Day According to Mobile Phone Users* in Canada, by Age, 2008 (% of respondents in each group)
- Mobile Video Activities of Internet Users in Select Countries, October 2008 (% of respondents)
- Factors Contributing to Overall Customer Satisfaction with UK Mobile Broadband Service Providers, November-December 2008 (% of respondents)
- Frequency with Which Mobile Phone Users* in Canada Use Mobile Social Networks, by Age, 2008 (% of respondents in each group)
- Conclusions
- Endnotes
- 101344 | 101354
- Broadband Households in Canada, by Access Technology, 2008-2013 (millions and % of total households)
- Broadband and Dial-Up Internet Households and Penetration in Canada, 2008-2013 (millions and % of total households)
- 106801
- Key eMarketer Numbers - Canada Online
- 106802
- Top 10 Countries, Ranked by Internet Penetration, 2009 (% of population)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
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