Product Type: Market Research Report
Published by: Plunkett Research, Ltd.
Published: April 2007
Product Code: R207-241Description This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the advertising sector of the industry. It includes our analysis of the major trends from Online Advertising Comes of Age, to Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar, to Ad Market in China Booms. In addition, we provide statistical tables such as Worldwide Advertising Outlook, Selected Countries and Advertising Revenue Outlook, U.S.: 2006. As a finishing touch, individual company profiles are provided for ten of the leading advertising companies in the world. Wield this tool for strategic planning, business development, or industry analysis.
Table of Contents - Introduction to the Advertising and Branding Industry
- Advertising/PR Agency Consolidation and Globalization
- Overall Advertising Budgets are Growing Again, While Online Advertising Soars
- Online Advertising Comes of Age
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
- Billboards Go Digital
- Location-Based Advertising and Advertising on Cell Phones Take Hold
- LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Ad Market in China Booms
- Industry Statistics Overview
- Estimated Annual U.S. Advertising Expenditures: 2000-2006
- Advertising Expenditure Percent Changes by Product, U.S.: 2005-2006
- Advertising Revenue Outlook, U.S.: 2006
- National & Local Advertising Growth, U.S.: 1st Quarter 2006 vs. 1st Quarter 2005
- Worldwide Advertising Revenue: 1990-2007
- Worldwide Advertising Outlook, Selected Countries
- Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S
- Top 50 Magazine Advertisers, Rate Card Reported Spending: 2006
- Magazine Advertising Rate Card Reported Revenue by Classification: 2005-2006
- Magazine Advertising Revenue and Pages for PIB* Measured Magazines: 1960-2006
- Quarterly Changes in Television Advertising Revenue, U.S.: 2002-2006 Profiles of the Top Ten Advertising Agencies by 2005 Sales
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