Product Type: Market Research Report
Published by: Plunkett Research, Ltd.
Published: April 2007
Product Code: R207-242Description This summary contains selected trends and statistics chapters excerpted from Plunkett's Advertising & Branding Industry Almanac 2007 that focus on the marketing and branding sectors of the advertising industry. It includes our analysis of the major trends from Branding: Private Label Merchandise Gains Ground, to LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers, to Alternative Media Sometimes Work Wonders/Viral Marketing Grows. In addition, we provide statistical tables such as U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006 and Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006. As a finishing touch, individual company profiles are provided for ten of the leading marketing companies in the world. Wield this tool for strategic planning, business development, or industry analysis.
Table of Contents - Introduction to the Advertising and Branding Industry
- Media Consolidation and Globalization
- Television Attempts to Evolve to Face New Challenges
- DVR Market Evolves; Time-Shifting Becomes Widespread
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
- Alternative Media Sometimes Work Wonders/Viral Marketing Grows
- Branding: Private Label Merchandise Gains Ground
- LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Hispanic Market Gets Growing Focus
- Industry Statistics Overview
- U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006
- Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006
- U.S. Internet Publishing & Broadcasting Industry Estimated Revenue & Expenses: 2004-2006
- Number and Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2007
- U.S. Radio Networks, Radio Stations, Television Broadcasting & Cable & Other
- Subscription Programming Revenues: 2004-2005
- Profiles of the Top Ten Marketing Agencies by 2005 Sales
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